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Smart Interface Design Patterns

UX design tips and resources brought to you by Vitaly Friedman.

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Smart Interface Design Patterns
• Vitaly Friedman

No, AI Will Not Replace You

You can find techniques for UX strategy in Measure UX 🧭 — with live UX training later this year. Jump to table of contents. We see many debates about designers being replaced by AI. About designers having to relearn their craft entirely to work with AI. And of course if...

Smart Interface Design Patterns
• Vitaly Friedman

Designing For Stress and Emergency

🌟 Data vs. Findings vs. Insights in UX # In many companies, data, findings and insights are all used interchangibly. Slack conversations circle around convincing data points, statistically significant findings, reliable insights and emerging trends. Unsurprisingly, often co...

Smart Interface Design Patterns
• Vitaly Friedman

Design System in 90 Days

So we want to set up a new design system for your product. How do we get it up and running from scratch? Do we start with key stakeholders, UI audits, or naming conventions? And what are some of the critical conversations we need to have early to avoid problems down the line...

Smart Interface Design Patterns
• Vitaly Friedman

How To Launch Big Complex Projects

Think about your past projects. Did they finish on time? Did they get delivered without cutting corners? Chances are high that they haven’t. Perhaps they got delayed, moved, cancelled, “refined” or postponed. As it turns out, in many teams, shipping on time is an exception, ...

Smart Interface Design Patterns
• Vitaly Friedman

UX and Design Organization Templates

🔥 UX & Design Files Organization Template (Google Doc + .zip-file), with an overview of little helpers to neatly organize UX assets in sensible folders ↓ UX & Design Files Organization Template, by Courtney Pester Full folder structure template (Google Doc) Compress...

Smart Interface Design Patterns
• Vitaly Friedman

Your vs. My? UX Writing Guidelines

When you design an interface, which pronouns do you usually use to address your users? Do you write “My account” or “Your account”? “My drafts” or “Your drafts” — or only “Drafts”? And does it actually matter? In this newsletter, we’ll shine some light on the different meani...

Smart Interface Design Patterns
• Vitaly Friedman

UX Guidelines For Better URL Design

When it comes to URLs, there’s a common assumption that most people don’t pay attention to them. That people don’t even notice URLs, don’t remember them, and that they can always re-find what they are looking for anyway. But this couldn’t be further from the truth. People do...

Smart Interface Design Patterns
• Vitaly Friedman

How To Argue Against AI-First Research

With AI upon us, companies have recently been turning their attention to “synthetic” user testing — AI-driven research that replaces UX research. There, questions are answered by AI-generated “customers”, human tasks “performed” by AI agents. However, it’s not just for desk ...

Smart Interface Design Patterns
• Vitaly Friedman

How To Build Confidence In Your UX Work

When I start any UX project, typically there is very little confidence in the successful outcome of my UX initiatives. In fact, there is quite a lot of reluctance and hesitation, especially from teams that have been burnt by empty promises and poor delivery in the past. Good...

Smart Interface Design Patterns
• Vitaly Friedman

Decision Trees For UI Components

How do you know what UI component to choose? 🌳 Decision trees offer a systematic approach for design teams to document their design decisions. Once we’ve decided what UI components we use and when, we can avoid never-ending discussions, confusion and misunderstanding. Let’s ...

Smart Interface Design Patterns
• Vitaly Friedman

T-Shaped vs. V-Shaped Designers

Many job openings in UX assume very specific roles with very specific skills. Product designers should be skilled in Figma. Researchers should know how to conduct surveys. UX writers must be able to communicate brand values. The Many Roles In UX # Successful candidates must...

Smart Interface Design Patterns
• Vitaly Friedman

Designing For Stress and Emergency

You can find more details on design patterns and UX strategy in How To Measure UX 🍣 — with a live UX training coming up this year. Free preview. No design exists in isolation. As designers, we often imagine specific situations in which people will use our product. It mi...

Smart Interface Design Patterns
• Vitaly Friedman

How To Test And Measure Content In UX

The goal of the content design is to reduce confusion and improve clarity. Yet often it’s difficult to pin point a problem as user feedback tends to be not specific enough. But: we can use a few simple techniques to assess how users understand and perceive content. Let’s tak...

Smart Interface Design Patterns
• Vitaly Friedman

Badges vs. Pills vs. Chips vs. Tags

Sometimes design conversations take slightly more time and effort than needed. One of the frequent conversations is circling around badges, pills, chips and tags. How are they different? What purpose do they serve? Which ones do we need in our design system? And how to choos...

Smart Interface Design Patterns
• Vitaly Friedman

2-Page Login Pattern, And How To Fix It

Why do we see login forms split into multiple screens everywhere? Instead of typing email and password, we have to type email, move to the next page, and then type password there. This seems to be inefficient, to say the least. Let’s see why login forms are split across scre...

Smart Interface Design Patterns
• Vitaly Friedman

Hidden vs. Disabled In UX

Both hiding and disabling features can be utterly confusing to users. And for both, we need very, very good reasons. Let’s take a closer look at what we need to consider when it comes to hiding and disabling — and possible alternatives that help enhance the UX. Show What’s N...

Smart Interface Design Patterns
• Vitaly Friedman

Why Designers Aren’t Understood

As designers, especially in large enterprises, we often might feel misunderstood and underappreciated. It might feel like every single day you have to fight for your users, explain yourself and defend your work. It’s unfair, exhausting, painful and frustrating. Let’s explore...

Smart Interface Design Patterns
• Vitaly Friedman

Sustainable Design Patterns For UX Designers

Digital sustainability is often seen as a technical concern for engineers. We speak about optimization of assets, and web performance, and server efficiency. In fact, we rarely explore sustainability from the perspective of design and UX. But what if we did? Let’s explore a ...

Smart Interface Design Patterns
• Vitaly Friedman

A Practical Guide To Design For Children

Children start interacting with the web when they are 3–5 years old. How do we design for children? What do we need to keep in mind while doing so? And how do we meet the expectations of the most demanding users you can possibly find: parents? Well, let’s find out. Embrace P...

Smart Interface Design Patterns
• Vitaly Friedman

Design Patterns For... Almost Anything!

So what if you need a bit of inspiration for accordions, or footers, or dashboards, or maps, or perhaps hover states? In this single post, you’ll find all of them — a curated list of design showcases for various design components and themes — from UI components to patterns, ...

Smart Interface Design Patterns
• Vitaly Friedman

How To Make A Strong Case For UX Research

So you want to conduct UX research, yet you find yourself constrained — by wrong assumptions and wrong expectations about what UX research actually entails. Research doesn’t have to be time-consuming. It doesn’t have to be expensive. And it doesn’t have to be disruptive. Let...

Smart Interface Design Patterns
• Vitaly Friedman

How To Fix a Bad User Interface

Every screen you interact with has multiple personalities: blank state, loading state, partial state, error state and ideal state. How To Fix a Bad User Interface highlights strategies to avoid awkward and confusing UIs with the UI Stack, carefully designing personalities fo...

Smart Interface Design Patterns
• Vitaly Friedman

Stop Tracking NPS (Net Promotion Score)

Good research is always rooted in the past, not in the future. Net Promotion Score has many flaws: in how it asks users to predict their future behavior, the Likert scale and the statistically unreliable score calculation. There are better alternatives. 1. How Net Promoter S...