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Smart Interface Design Patterns

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UX design tips and resources brought to you by Vitaly Friedman.

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Smart Interface Design Patterns Valid
• Vitaly Friedman

Designing Better Loading and Progress UX

As designers, often we can't speed up interactions for technical reasons. But we can reduce the perceived waiting time, which is often way more important than the actual duration. But how do we reduce the frustration of waiting? Let's explore a couple of options and UX guide...

Smart Interface Design Patterns Valid
• Vitaly Friedman

Combobox vs. Multiselect vs. Listbox

So what's the difference between combobox, multiselect, listbox and dropdown? While all these UI components might appear similar, they serve different purposes. The choice often comes down to the number of available options and their visibility. Let's see how they differ, wh...

Smart Interface Design Patterns Valid
• Vitaly Friedman

Designing For People With Dementia

Design is often an exercise in resilience. Our products must work for people in any life situations they find themselves. A path there always lies through accessible, inclusive design — that makes it more difficult to make mistakes. One frequently overlooked condition is dem...

Smart Interface Design Patterns Valid
• Vitaly Friedman

How We Brainstorm And Choose UX Ideas

Many brainstorming sessions are an avalanche of unstructured ideas. They are mostly based on hunches, assumptions and grandiose but impossible ideas. Just like we need constraints to be intentional in our design decisions, we need structure to mold realistic and viable ideas...

Smart Interface Design Patterns Valid
• Vitaly Friedman

Inclusive Design Patterns For 2025 (Free Video + Slides)

Meet Inclusive Design Patterns For 2025, a free 3h 30mins-workshop with yours truly on accessibility — with all videos, slides and examples, recorded yesterday. Feel free to share with your friends and colleagues — no strings attached!

An example of search UX from the workshop

Smart Interface Design Patterns Valid
• Vitaly Friedman

Product Designer's Career Paths

As the new year begins, I often find myself in a strange place — reflecting back at the previous year, or looking forward at the year ahead. And as I speak with colleagues and friends at the time, typically it doesn't take long until a conversation about career trajectory em...

Smart Interface Design Patterns Valid
• Vitaly Friedman

How To Stop Endless Stakeholder Reviews

You've been there before. Overlapping deadlines, conflicting stakeholder priorities, and design reviews turning into endless cycles of feedback without clear decisions. It's frustrating, inefficient, and often leads to poor UX compromises. Yesterday I stumbled upon Parvaneh ...

Smart Interface Design Patterns Valid
• Vitaly Friedman

How To Design For Deaf People

When we think about people who are deaf, we often assume stereotypes, such as "disabled" older adults with hearing aids. However, this perception is far from the truth, and often leads to poor decisions and broken products. Let's look at when and how deafness emerges, and ho...

Smart Interface Design Patterns Valid
• Vitaly Friedman

Designing Effective Dashboards UX With Action Dots

Many dashboards aren't actionable enough to be useful. They are designed to display all important metrics in one single place, but then it's rarely clear which of these metrics require immediate attention — and if so, which actions would be needed to actually address these i...

Smart Interface Design Patterns Valid
• Vitaly Friedman

How To Measure The Impact Of Features

So we design and ship a shiny new feature. How do we know if it's working? How do we measure and track its impact? There is no shortage in UX metrics, but what if we wanted to establish a simple, repeatable, meaningful UX metric — specifically for our features? Well, let's s...

Smart Interface Design Patterns Valid
• Vitaly Friedman

How To Become A Senior Designer

Many years ago, I assumed that simply by doing good design work, my efforts would be noticed, my work recognized, my attention to detail appreciated — and then surely I would get noticed, resulting in some sort of a promotion, or new projects, or more impactful work. What I ...

Smart Interface Design Patterns Valid
• Vitaly Friedman

Six Key Components of UX Strategy

For years, "UX strategy" felt like a confusing, ambiguous and overloaded term to me. To me, it was some sort of a roadmap or a grand vision, with a few business decisions attached to it. And looking back now, I realize that I was wrong all along. UX Strategy isn't a goal; it...

Smart Interface Design Patterns Valid
• Vitaly Friedman

How To Build A UX Team From Scratch

A while back I stumbled upon an honest, practical guide on how to scale a design team in a high-growth company, including a team’s evolution, roles, meetings, processes and systems. Kindly shared by Andrew Coyle. Andrew raised a few useful points that I never thought of, and...

Smart Interface Design Patterns Valid
• Vitaly Friedman

How To Design Bulk Import UX (+ Figma Prototypes)

Friendly note: get a friendly UX bundle for Smart Interface Design Patterns 🍣 and Measuring UX 🍎 — with live UX training coming up. Jump to table of contents. Bulk operations are heavily underused in most products. The term refers to running repetitive tasks in lar...

Smart Interface Design Patterns Valid
• Vitaly Friedman

Useful UX Research Calculators and Guides

UX research doesn’t have to be expensive or time-consuming. Yet very often it’s perceived as a huge, blocking effort, requiring weeks and months of work, often without a clear timeline in mind. In practice, we can get meaningful insights without significant delays. Let’s see...

Smart Interface Design Patterns Valid
• Vitaly Friedman

How To Make Your UX Research Hard To Ignore

In the early days of my career, I believed that nothing wins an argument more effectively than strong and unbiased research. Surely facts speak for themselves, I thought. If I just get enough data, just enough evidence, just enough clarity on where users struggle — well, onc...

Smart Interface Design Patterns Valid
• Vitaly Friedman

UX Job Interview Helpers

When talking about job interviews for a UX position, we often discuss how to leave an incredible impression and how to negotiate the right salary. But it’s only one part of the story. The other part is to be prepared, to ask questions and to listen carefully. Below, I’ve put...

Smart Interface Design Patterns Valid
• Vitaly Friedman

Design Patterns For AI Interfaces

Friendly note: get a friendly UX bundle for Smart Interface Design Patterns 🍣 and Measuring UX 🍎 — with live UX training coming up. Jump to table of contents. So you need to design a new AI feature for your product. How would you start? How do you design flows and ...

Smart Interface Design Patterns Valid
• Vitaly Friedman

Design Guidelines For Better Notifications UX

Friendly note: get a friendly UX bundle for Smart Interface Design Patterns 🍣 and Measuring UX 🍎 — with live UX training coming up. Jump to table of contents. In many products, setting notification channels on mute is a default, rather than an exception. The reason...

Smart Interface Design Patterns Valid
• Vitaly Friedman

Designing Better UX For Left-Handed People

In times when we are figuring out how to design AI interfaces, it’s important to stay focused on what truly matters — people. After all, no technology is useful without real value for real people — and inclusive design is the foundation of it. In the world today, roughly 10%...

Smart Interface Design Patterns Valid
• Vitaly Friedman

No, AI Will Not Replace You

You can find techniques for UX strategy in Measure UX 🧭 — with live UX training later this year. Jump to table of contents. We see many debates about designers being replaced by AI. About designers having to relearn their craft entirely to work with AI. And of course if...

Smart Interface Design Patterns Valid
• Vitaly Friedman

Sad Truths On What It’s Like To Be A Designer

Earlier today I stumbled again upon a wonderful short piece on Sad Truths On What It’s Like To Be A Designer by Michael McWatter. It’s an honest and on-point overview of some little sad truths that many of us experience in our careers. As it has turned out, being a designer ...

Smart Interface Design Patterns Valid
• Vitaly Friedman

Designing For Stress and Emergency

🌟 Data vs. Findings vs. Insights in UX # In many companies, data, findings and insights are all used interchangibly. Slack conversations circle around convincing data points, statistically significant findings, reliable insights and emerging trends. Unsurprisingly, often co...

Smart Interface Design Patterns Valid
• Vitaly Friedman

Design System in 90 Days

So we want to set up a new design system for your product. How do we get it up and running from scratch? Do we start with key stakeholders, UI audits, or naming conventions? And what are some of the critical conversations we need to have early to avoid problems down the line...

Smart Interface Design Patterns Valid
• Vitaly Friedman

How To Launch Big Complex Projects

Think about your past projects. Did they finish on time? Did they get delivered without cutting corners? Chances are high that they haven’t. Perhaps they got delayed, moved, cancelled, “refined” or postponed. As it turns out, in many teams, shipping on time is an exception, ...

Smart Interface Design Patterns Valid
• Vitaly Friedman

UX and Design Organization Templates

🔥 UX & Design Files Organization Template (Google Doc + .zip-file), with an overview of little helpers to neatly organize UX assets in sensible folders ↓ UX & Design Files Organization Template, by Courtney Pester Full folder structure template (Google Doc) Compress...

Smart Interface Design Patterns Valid
• Vitaly Friedman

Your vs. My? UX Writing Guidelines

When you design an interface, which pronouns do you usually use to address your users? Do you write “My account” or “Your account”? “My drafts” or “Your drafts” — or only “Drafts”? And does it actually matter? In this newsletter, we’ll shine some light on the different meani...

Smart Interface Design Patterns Valid
• Vitaly Friedman

UX Guidelines For Better URL Design

When it comes to URLs, there’s a common assumption that most people don’t pay attention to them. That people don’t even notice URLs, don’t remember them, and that they can always re-find what they are looking for anyway. But this couldn’t be further from the truth. People do...

Smart Interface Design Patterns Valid
• Vitaly Friedman

How To Argue Against AI-First Research

With AI upon us, companies have recently been turning their attention to “synthetic” user testing — AI-driven research that replaces UX research. There, questions are answered by AI-generated “customers”, human tasks “performed” by AI agents. However, it’s not just for desk ...

Smart Interface Design Patterns Valid
• Vitaly Friedman

Useful Customer Journey Maps (+ Figma & Miro Templates)

User journey maps are a remarkably effective way to visualize user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place. Let’s explore a couple of helpful custom...