In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.
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Martina Flor’s Open Studio
• Martina Flor
Martina Flor’s Open Studio
• Martina Flor
🎙️ Episode 191 – 3 Things I’d Do Differently If I Started My Career Today
In this episode of Open Studio, I (Martina Flor) look back on over a decade as a lettering artist and creative business owner to share the three key things I would do differently if I had to start my career all over again.
Whether you're just getting started or looking to grow your creative practice, these lessons will help you avoid common mistakes and build a more sustainable, joyful, and profitable path.
✨ In this episode, I talk about:
Why I’d build my email list from day one
The power of pitching yourself and doing client outreach consistently
How investing in mentorship and coaching transformed my business
To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Martina Flor’s Open Studio
• Martina Flor
Martina Flor’s Open Studio
• Martina Flor
Martina Flor’s Open Studio
• Martina Flor
Martina Flor’s Open Studio
• Martina Flor
In this episode of the Open Studio Podcast, Martina Flor sits down with James Hughes, the illustrator, educator, and founder of The Illustrator’s Guide, to talk about the real, behind-the-scenes journey of building a sustainable creative career.
James shares how he turned his freelance illustration practice into an educational platform that helps artists learn the skills traditional schools often skip—like pricing, outreach, and real-world business strategy. You’ll hear why newsletters have become one of his most valuable tools, how teaching helped him reconnect with his own creative goals, and the importance of creating your own path in a competitive industry.
Follow James!
@TheIllustratorsGuide
https://www.instagram.com/theillustratorsguide/
To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Martina Flor’s Open Studio
• Martina Flor
🎧 This is Part 2 of my conversation with The Angry Designer Podcast! If you missed Part 1, check out Episode 185 first.
In this episode, we dive into the power of personal projects, how they can unlock unexpected opportunities, and why creating work just for yourself might be the smartest investment in your creative career. I also talk about mentorship, leading a creative team, and how to build a sustainable career doing what you love—even with all the chaos of everyday life.
To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Martina Flor’s Open Studio
• Martina Flor
This week, you're in for something different: I’m sharing Part 1 of a powerful conversation I had on The Angry Designer Podcast. We dive into the misconceptions about typography, the truth about lettering, and how I carved my own path in a crowded creative industry.
If you’ve ever felt stuck in the sea of sameness as a designer—or wondered how to turn your passion for letters into a thriving career—this episode is for you.
🎧 In this episode:
The difference between type, font, and lettering (and why it matters)
My leap from generalist to global lettering artist
Why “waiting to be discovered” is a lie
How designers can stand out by going deep, not wide
And one mindset shift that changed everything for me
💬 QUOTE TO REMEMBER:
"You don’t need to be discovered—you need to decide."
Martina Flor’s Open Studio
• Martina Flor
Hello and welcome to another episode of Open Studio. I'm your host Martina Flor and in this show I have honest conversations with artists, designers and creatives to uncover their story and the specific tactics they use to build a successful career around their skills and the work they love doing.🌟 Ready to Join to The Lettering Seminar?Enrollment is open now until Tuesday, April 15.🔗 Sign up at theletteringseminar.comTo access the full show notes for this episode, click here: https://martinaflor.com/podcast
Martina Flor’s Open Studio
• Martina Flor
In today’s episode of the Open Studio Podcast, host Martina Flor shares everything you need to know about The Lettering Seminar — her signature, once-a-year program that helps creatives turn their passion for lettering into a thriving career. If you've ever dreamed of becoming a lettering artist, this episode might just be your sign.🌟 Ready to Join?Enrollment is open now until Tuesday, April 15.🔗 Sign up at TheLetteringSeminar.com💬 Want to hear student stories?👉 Visit the testimonial page at TheLetteringSeminar.com📲 Connect with Martina:Website: martinaflor.comInstagram: @martinaflor🎧 Don’t forget to like, subscribe, and review if this episode inspired you!
Martina Flor’s Open Studio
• Martina Flor
Martina Flor’s Open Studio
• Martina Flor
Martina Flor’s Open Studio
• Martina Flor
Martina Flor’s Open Studio
• Martina Flor
Every successful creative career follows a predictable path—but most artists don’t realize it! In this episode, Martina Flor breaks down the Lettering Roadmap, a step-by-step guide to growing from a beginner to a pro in the world of lettering, illustration, and design. If you’ve ever felt stuck in your journey, this episode will show you exactly where you are and what’s next!
What You’ll Learn in This Episode:
✨ The 6 stages of a successful creative career
🚀 How to identify your current stage & what’s holding you back
💡 Why talent alone isn’t enough (and what else you need)
🎨 How to turn your passion into a full-time career
Join the Free Lettering Roadmap Workshop!
📅 Happening March 31st!
🔥 Learn the exact steps to go from beginner to pro in lettering & design
🎁 Win an Adobe Creative Cloud Subscription!
👉 Register now: martinaflor.com/masterclass
Martina Flor’s Open Studio
• Martina Flor
Martina Flor’s Open Studio
• Martina Flor
Martina Flor’s Open Studio
• Martina Flor
Martina Flor’s Open Studio
• Martina Flor
Welcome to another inspiring episode of Martina Flor’s Open Studio! 🎙️Can you really turn your creative passion into a thriving career? The answer is YES! In honor of International Women's Day, Martina shares the real-life journeys of three creative women—Michaela, Francesca, and Rebecca—who transformed their lettering skills into successful businesses. Whether you're looking to go all-in, start a side hustle, or elevate your current design career, their stories will spark ideas and motivation.💡 Want to learn how to build a career in lettering? Download Martina’s free guide, Lettering Success Secrets, at martinaflor.com/guide.👉 Enjoyed this episode? Share it with someone who needs that extra push to start monetizing their skills!
Martina Flor’s Open Studio
• Martina Flor
Martina Flor’s Open Studio
• Martina Flor
💡 Feeling stuck in a job that drains your creativity? I’ve been there. In this episode, I’m sharing two simple but powerful shifts that helped me turn my passion for lettering into a thriving career—and how you can do the same.
🔥 In This Episode, You’ll Learn:
✅ The #1 daily habit that helped me build momentum in my creative work
✅ Why finishing what you start is the key to unlocking new opportunities
✅ How these two small mindset shifts can set you on the path to a full-time creative career
✅ A simple strategy to prioritize your craft without sacrificing the rest of your life
📖 FREE RESOURCE:
📔 Diary for Aspiring Lettering Artists → Download it for free!
👉 martinaflor.com/diary
Martina Flor’s Open Studio
• Martina Flor
Martina Flor’s Open Studio
• Martina Flor
How to Turn Your Passion for Lettering into a Business – with Jimbo Bernaus from @shoutbam 🎨🎙️
Episode 171 – In today’s episode, I sit down with Jimbo Bernaus, lettering artist and co-founder of Shoutbam Creative Studio, to talk about his journey from university student to running a successful creative business.
If you’ve ever wondered how to monetize your lettering skills, build confidence as a freelancer, and create multiple income streams, this episode is for you!
🔗 Follow Jimbo Bernaus: @shoutbam
🔗 Check out Shoutbam Creative Studio: www.shoutbam.com
The Lettering Seminar is only offered once a year. Join the waiting list
🔗 https://theletteringseminar.com/
Martina Flor’s Open Studio
• Martina Flor
Martina Flor’s Open Studio
• Martina Flor
Welcome back to Open Studio Podcast, the go-to space for lettering artists, illustrators, and creatives looking to build a successful career. I’m Martina Flor, and today we’re tackling one of the biggest challenges for freelancers: pricing your work.
💡 In this episode, you’ll learn:
✔️ The two main pricing models: hourly vs. value-based pricing
✔️ The biggest pricing mistake I made early in my career—and how it cost me thousands
✔️ How to set your rates with confidence and stop undercharging
✔️ Industry benchmarks for logos, book covers, editorial work, and ad campaigns
📩 Get my FREE Lettering Success Secrets Guide to learn how to build a career with your skills:
https://martinaflor.com/guide
To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Martina Flor’s Open Studio
• Martina Flor
Welcome to a new episode of Martina Flor's Open Studio.
Are you a lettering artist, designer, or illustrator wondering how to turn your skills into a sustainable income? In this episode, Martina Flor shares 10 smart ways to monetize your lettering work, beyond just client projects. Learn about traditional and nontraditional income streams, from licensing and selling prints to teaching and brand collaborations.
Want to dive deeper into building a thriving lettering career? Download Lettering Success Secrets, a free guide packed with real-life stories, strategies, and insights from Martina and her students.
https://martinaflor.com/guide.
To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Martina Flor’s Open Studio
• Martina Flor
Welcome to another episode of Martina Flor's Open Studio.
If you've ever wondered whether the lettering market is oversaturated, this episode is for you! Martina Flor breaks down why there’s still room for new lettering artists and how you can carve out your unique niche in the industry.
Want to learn practical strategies for building a career in lettering? Download Martina’s free guide, Lettering Success Secrets, at martinaflor.com/guide.
To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Martina Flor’s Open Studio
• Martina Flor
Welcome to another inspiring episode of "Martina Flor's Open Studio."
Are you eager to start your journey in lettering but don’t know where to begin? In today’s episode, From Zero to Lettering Hero: Beginner Tips You Can’t Miss!, Martina Flor kicks off Season 8 with practical strategies to help you dive into the world of lettering with confidence.
Whether you're a complete beginner or someone looking to refine your craft, this episode is packed with essential tips to fast-track your learning and set you on the right path.
Want a structured approach to learning lettering and building a career? Download Martina Flor’s free guide, Lettering Success Secrets, packed with industry insights and actionable advice. Get your copy now at martinaflor.com/guide.
To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Martina Flor’s Open Studio
• Martina Flor
Welcome to another inspiring episode of "Martina Flor's Open Studio." In today's Episode, Martina discusses the life-changing impact of coaching on her business and personal life. She highlights how coaching helped her balance her creative career and family life, understand her business finances, and set clear priorities. Whether you're a lettering artist or creative professional, this episode provides valuable insights into how coaching can help you grow. Learn about her first coaching experience, tips on delegating tasks, and the importance of mindset shifts. Doors are closing soon! My Business Group coaching program for lettering artists and illustrators is closign registartions soon. Check it out on https://martinaflor.com/coach and apply! To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Martina Flor’s Open Studio
• Martina Flor
Welcome to another inspiring episode of "Martina Flor's Open Studio." In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on October 8th to dive deeper into building a business you love. Don't miss out! Join Martina’s free live training on October 8th at martinaflor.com/workshop Sign up now to secure your spot! To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Martina Flor’s Open Studio
• Martina Flor
Welcome to another inspiring episode of "Martina Flor's Open Studio." In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on October 8th to dive deeper into building a business you love. Don't miss out! Join Martina’s free live training on October 8th at martinaflor.com/workshop Sign up now to secure your spot! To access the full show notes for this episode, click here: https://martinaflor.com/podcast