👉 Download the free Pricing Calculator here: martinaflor.com/pricingcalculator💸 Ever charged too little for your work? I once sold a logo for $500… only to see it used in a global rebrand worth millions. That mistake completely changed how I price my lettering work.In this vi...

In this engaging episode, we sit down with Tuesday Bassen, a dynamic artist and entrepreneur, to explore her fascinating journey from Nebraska to Berlin.Tuesday opens up about the profound influence of her feminist grandmothers and how their legacy shaped her artistic vision....

Want more support? Download my free guide Lettering Success Secrets → martinaflor.com/guideHave you ever wondered if you should quit your job to pursue your dream of becoming a full-time lettering artist?In this video, I share my real story of leaving a 9–5 graphic design job...

📥 FREE GUIDE: Want 12 proven ways to make money with your lettering? Download my free guide here → martinaflor.com/guideWant to land your first lettering client—even if you have no experience?In this video, I’ll walk you step by step through how I got started, how YOU can build a portfolio without clients, how to reach out to potential projects, and even what to charge for your very first paid work.💡 Remember: Every successful lettering artist started with ONE first client. This video will show you how to find yours.✦ Subscribe for weekly videos on lettering, creative business & mindset: YouTube.com/@MartinaFlorAcademy👇 COMMENT BELOW:What’s one step you’ll take this week to get closer to your first client?#lettering #freelanceartist #creativebusiness

🧭 Download the FREE Lettering Success Secrets Guide This guide is packed with the strategies I teach my students — and it's yours for free. 👉 https://www.martinaflor.com/guide

Hayley Francis, the creative force behind Type Affiliated, shared her inspiring journey from a young artist to a successful lettering professional. In our conversation, Hayley opened up about her personal challenges, including her battle with Hodgkin's Lymphoma, and how these experiences have shaped her outlook on life and art. We touched on the importance of passion projects, personal branding, and building a supportive community.Hayley shared her approach to balancing multiple income streams, her love for teaching, and her dedication to living a life filled with creativity and purpose.

If your lettering just doesn’t look right and you can’t figure out why, you might be making one of these 3 common mistakes. In this episode, I’ll show you exactly what they are — and how to fix them so your work looks polished, professional, and intentional.Fix these, and your lettering will instantly improve — no extra tools or years of practice needed.📥 FREE GUIDE → Lettering Success SecretsGet my free guide packed with tips, tricks, and answers to the most common lettering questions:👉 https://martinaflor.com/guide💬 Which of these mistakes have you made? Drop a comment and let me know!———Follow Me for More Lettering TipsInstagram: https://instagram.com/martinaflor#lettering #handlettering #typography

Grab my free guide “Lettering Success Secrets” to help you build your dream creative career 👉 martinaflor.com/guide

Your portfolio isn’t just a gallery of pretty images — it’s your #1 tool to attract the clients you want to work with. In this video, I’ll guide you through how to build a powerful lettering portfolio that showcases your best work, tells your story, and gets you hired. We’ll cover curation, presentation, storytelling, and how to make your portfolio a true client magnet.

Grab my free guide “Lettering Success Secrets” to help you build your dream creative career 👉 martinaflor.com/guide

📥 Don’t forget to grab your FREE lettering career guide: martinaflor.com/guideAre you dreaming of turning your lettering passion into a creative career? In this video, I’ll walk you through 5 clear signs that you’re ready to take the leap from hobbyist to professional lettering artist.Whether you’re obsessing over type, building a body of work, or getting those “Can I hire you?” messages—this might just be your sign.👉 Plus, I’ll share practical next steps you can take right now to start behaving like a pro (even before you feel 100% ready).📥 Don’t forget to grab your FREE lettering career guide: martinaflor.com/guide#lettering #handlettering #creativecareer #martinaflor #goingpro #letteringtips #freelanceartist #graphicdesign #calligraphy #artcareer

Lauren Hom, a renowned lettering artist, designer, and muralist joined us for our latest Open Studio episode.Lauren shared her journey from lettering to culinary arts and explained how passion projects can shape a creative career. Lauren blends her interests into her work, the importance of personal branding, and practical tips for aspiring muralists. Whether you're an artist or simply curious about the creative process, this conversation is packed with valuable advice and inspiration.👉🏼 See the full show notes at martinaflor.com/podcast👉🏼 More info about my signature lettering program: theletteringseminar.com👉🏼 Follow me on instagram: https://www.instagram.com/martinaflor/

📥 Grab my free guide Lettering Success Secrets: https://martinaflor.com/guidePeople often confuse lettering, calligraphy, and type design—and honestly, I get why. I used to use the terms interchangeably too. In this video, I break down the real differences between the three, why it matters, and how to figure out which one fits your creative style best.I’ll also share a bit about how these disciplines overlap—and why you don’t have to choose just one.Let me know in the comments which one you’re most drawn to!📥 Download Lettering Success Secrets here: https://martinaflor.com/guide#lettering #calligraphy #typedesign #martinaflor #typography

🧭 Download the FREE Lettering Success Secrets GuideThis guide is packed with the strategies I teach my students — and it's yours for free.👉 https://www.martinaflor.com/guideHave you ever thought: "I’d love to make a living with lettering, but I don’t have any clients..."?Good...

🎁 Want to build a client-ready portfolio that works for you?Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business:👉 https://martinaflor.com/guide🎙️ Episode 192 – 5 Portfolio Mistakes That Might Be Co...

🎙️ Episode 191 – 3 Things I’d Do Differently If I Started My Career Today

In this episode of Open Studio, I (Martina Flor) look back on over a decade as a lettering artist and creative business owner to share the three key things I would do differently if I had to start my career all over again.

Whether you're just getting started or looking to grow your creative practice, these lessons will help you avoid common mistakes and build a more sustainable, joyful, and profitable path.

✨ In this episode, I talk about:

Why I’d build my email list from day one

The power of pitching yourself and doing client outreach consistently

How investing in mentorship and coaching transformed my business

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

🔗 Click here to join Workshop Week for FREE – the creative event that brings thousands of artists from around the world together! 👉 https://beccacourtice.samcart.com/referral/martinaflor/zLx1kNRjKkpMMcVT ✨ Welcome back to Open Studio with Martina Flor! In today’s episode, I ...

In this episode of Open Studio, Martina Flor dives into one of the most common questions creative professionals face in 2025: Is social media still worth the effort? 📉 Tired of pouring hours into content that doesn’t perform? 🎯 Unsure how to grow an audience or reach client...

🎙 Welcome to another episode of Open Studio with Martina Flor! Ever feel like your work is being ignored, no matter how much effort you put in? In today’s episode, Why You’re Not Getting Noticed (and How to Fix It), I uncover the real reasons why many talented creatives ar...

In this episode of the Open Studio Podcast, Martina Flor sits down with James Hughes, the illustrator, educator, and founder of The Illustrator’s Guide, to talk about the real, behind-the-scenes journey of building a sustainable creative career.

James shares how he turned his freelance illustration practice into an educational platform that helps artists learn the skills traditional schools often skip—like pricing, outreach, and real-world business strategy. You’ll hear why newsletters have become one of his most valuable tools, how teaching helped him reconnect with his own creative goals, and the importance of creating your own path in a competitive industry.

Follow James!

⁨@TheIllustratorsGuide⁩

https://www.instagram.com/theillustratorsguide/

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

🎧 This is Part 2 of my conversation with The Angry Designer Podcast! If you missed Part 1, check out Episode 185 first.

In this episode, we dive into the power of personal projects, how they can unlock unexpected opportunities, and why creating work just for yourself might be the smartest investment in your creative career. I also talk about mentorship, leading a creative team, and how to build a sustainable career doing what you love—even with all the chaos of everyday life.

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

This week, you're in for something different: I’m sharing Part 1 of a powerful conversation I had on The Angry Designer Podcast. We dive into the misconceptions about typography, the truth about lettering, and how I carved my own path in a crowded creative industry.

If you’ve ever felt stuck in the sea of sameness as a designer—or wondered how to turn your passion for letters into a thriving career—this episode is for you.

🎧 In this episode:

The difference between type, font, and lettering (and why it matters)

My leap from generalist to global lettering artist

Why “waiting to be discovered” is a lie

How designers can stand out by going deep, not wide

And one mindset shift that changed everything for me

💬 QUOTE TO REMEMBER:

"You don’t need to be discovered—you need to decide."

Hello and welcome to another episode of Open Studio. I'm your host Martina Flor and in this show I have honest conversations with artists, designers and creatives to uncover their story and the specific tactics they use to build a successful career around their skills and the work they love doing.🌟 Ready to Join to The Lettering Seminar?Enrollment is open now until Tuesday, April 15.🔗 Sign up at theletteringseminar.comTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

In today’s episode of the Open Studio Podcast, host Martina Flor shares everything you need to know about The Lettering Seminar — her signature, once-a-year program that helps creatives turn their passion for lettering into a thriving career. If you've ever dreamed of becoming a lettering artist, this episode might just be your sign.🌟 Ready to Join?Enrollment is open now until Tuesday, April 15.🔗 Sign up at TheLetteringSeminar.com💬 Want to hear student stories?👉 Visit the testimonial page at TheLetteringSeminar.com📲 Connect with Martina:Website: martinaflor.comInstagram: @martinaflor🎧 Don’t forget to like, subscribe, and review if this episode inspired you!

Welcome back to Open Studio! In this episode, we explore the rise of lettering as an established discipline and how creatives can leverage it to stand out in the industry. If you've ever felt stuck in your creative journey or unsure how to turn your passion into a thriving ca...

Hey everyone, it’s Martina Flor, and in this episode of Open Studio, I’m joined by the incredibly talented Alanna Flowers. She’s a lettering artist, designer, and founder of AGF Design Studio, with work featured by The Los Angeles Times, Adobe, and American Greetings. She’s ...

Ever wondered what a career in lettering design actually looks like? 🎨 In this episode, Martina Flor pulls back the curtain on the daily life of a lettering artist, how to get paid for your work, and why this career is more realistic than you think. If you’ve ever asked yours...

Every successful creative career follows a predictable path—but most artists don’t realize it! In this episode, Martina Flor breaks down the Lettering Roadmap, a step-by-step guide to growing from a beginner to a pro in the world of lettering, illustration, and design. If you’ve ever felt stuck in your journey, this episode will show you exactly where you are and what’s next!

What You’ll Learn in This Episode:

✨ The 6 stages of a successful creative career

🚀 How to identify your current stage & what’s holding you back

💡 Why talent alone isn’t enough (and what else you need)

🎨 How to turn your passion into a full-time career

Join the Free Lettering Roadmap Workshop!

📅 Happening March 31st!

🔥 Learn the exact steps to go from beginner to pro in lettering & design

🎁 Win an Adobe Creative Cloud Subscription!

👉 Register now: martinaflor.com/masterclass

Want to earn more from your creative skills? In this episode, Martina Flor shares five proven strategies to generate extra income as a lettering artist—without sacrificing your passion. Whether you're saving for a new tool, growing your business, or just looking for a financ...

In this episode of Open Studio, I sit down with Jackson Alves ⁨@letterjack⁩ , a Brazilian calligraphy artist, lettering designer, and educator based in Florida. With over 25 years of experience, Jackson has worked with major brands like Apple, Montblanc, and Coca-Cola. He sh...

In this episode of Open Studio, Martina Flor explores a crucial but often overlooked aspect of a successful creative career—your mindset. She shares her personal journey and five powerful mindset shifts that can help you overcome self-doubt, unlock your potential, and build ...

Welcome to another inspiring episode of Martina Flor’s Open Studio! 🎙️Can you really turn your creative passion into a thriving career? The answer is YES! In honor of International Women's Day, Martina shares the real-life journeys of three creative women—Michaela, Francesca, and Rebecca—who transformed their lettering skills into successful businesses. Whether you're looking to go all-in, start a side hustle, or elevate your current design career, their stories will spark ideas and motivation.💡 Want to learn how to build a career in lettering? Download Martina’s free guide, Lettering Success Secrets, at martinaflor.com/guide.👉 Enjoyed this episode? Share it with someone who needs that extra push to start monetizing their skills!

In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way. Topics Cov...