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If your lettering just doesn’t look right and you can’t figure out why, you might be making one of these 3 common mistakes. In this episode, I’ll show you exactly what they are — and how to fix them so your work looks polished, professional, and intentional.Fix these, and your lettering will instantly improve — no extra tools or years of practice needed.📥 FREE GUIDE → Lettering Success SecretsGet my free guide packed with tips, tricks, and answers to the most common lettering questions:👉 https://martinaflor.com/guide💬 Which of these mistakes have you made? Drop a comment and let me know!———Follow Me for More Lettering TipsInstagram: https://instagram.com/martinaflor#lettering #handlettering #typography

Grab my free guide “Lettering Success Secrets” to help you build your dream creative career 👉 martinaflor.com/guide

Your portfolio isn’t just a gallery of pretty images — it’s your #1 tool to attract the clients you want to work with. In this video, I’ll guide you through how to build a powerful lettering portfolio that showcases your best work, tells your story, and gets you hired. We’ll cover curation, presentation, storytelling, and how to make your portfolio a true client magnet.

Grab my free guide “Lettering Success Secrets” to help you build your dream creative career 👉 martinaflor.com/guide

📥 Don’t forget to grab your FREE lettering career guide: martinaflor.com/guideAre you dreaming of turning your lettering passion into a creative career? In this video, I’ll walk you through 5 clear signs that you’re ready to take the leap from hobbyist to professional lettering artist.Whether you’re obsessing over type, building a body of work, or getting those “Can I hire you?” messages—this might just be your sign.👉 Plus, I’ll share practical next steps you can take right now to start behaving like a pro (even before you feel 100% ready).📥 Don’t forget to grab your FREE lettering career guide: martinaflor.com/guide#lettering #handlettering #creativecareer #martinaflor #goingpro #letteringtips #freelanceartist #graphicdesign #calligraphy #artcareer

Lauren Hom, a renowned lettering artist, designer, and muralist joined us for our latest Open Studio episode.Lauren shared her journey from lettering to culinary arts and explained how passion projects can shape a creative career. Lauren blends her interests into her work, the importance of personal branding, and practical tips for aspiring muralists. Whether you're an artist or simply curious about the creative process, this conversation is packed with valuable advice and inspiration.👉🏼 See the full show notes at martinaflor.com/podcast👉🏼 More info about my signature lettering program: theletteringseminar.com👉🏼 Follow me on instagram: https://www.instagram.com/martinaflor/

📥 Grab my free guide Lettering Success Secrets: https://martinaflor.com/guidePeople often confuse lettering, calligraphy, and type design—and honestly, I get why. I used to use the terms interchangeably too. In this video, I break down the real differences between the three, why it matters, and how to figure out which one fits your creative style best.I’ll also share a bit about how these disciplines overlap—and why you don’t have to choose just one.Let me know in the comments which one you’re most drawn to!📥 Download Lettering Success Secrets here: https://martinaflor.com/guide#lettering #calligraphy #typedesign #martinaflor #typography

🧭 Download the FREE Lettering Success Secrets GuideThis guide is packed with the strategies I teach my students — and it's yours for free.👉 https://www.martinaflor.com/guideHave you ever thought: "I’d love to make a living with lettering, but I don’t have any clients..."?Good...

🎁 Want to build a client-ready portfolio that works for you?Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business:👉 https://martinaflor.com/guide🎙️ Episode 192 – 5 Portfolio Mistakes That Might Be Co...

🎙️ Episode 191 – 3 Things I’d Do Differently If I Started My Career Today

In this episode of Open Studio, I (Martina Flor) look back on over a decade as a lettering artist and creative business owner to share the three key things I would do differently if I had to start my career all over again.

Whether you're just getting started or looking to grow your creative practice, these lessons will help you avoid common mistakes and build a more sustainable, joyful, and profitable path.

✨ In this episode, I talk about:

Why I’d build my email list from day one

The power of pitching yourself and doing client outreach consistently

How investing in mentorship and coaching transformed my business

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

🔗 Click here to join Workshop Week for FREE – the creative event that brings thousands of artists from around the world together! 👉 https://beccacourtice.samcart.com/referral/martinaflor/zLx1kNRjKkpMMcVT ✨ Welcome back to Open Studio with Martina Flor! In today’s episode, I ...

In this episode of Open Studio, Martina Flor dives into one of the most common questions creative professionals face in 2025: Is social media still worth the effort? 📉 Tired of pouring hours into content that doesn’t perform? 🎯 Unsure how to grow an audience or reach client...

🎙 Welcome to another episode of Open Studio with Martina Flor! Ever feel like your work is being ignored, no matter how much effort you put in? In today’s episode, Why You’re Not Getting Noticed (and How to Fix It), I uncover the real reasons why many talented creatives ar...

In this episode of the Open Studio Podcast, Martina Flor sits down with James Hughes, the illustrator, educator, and founder of The Illustrator’s Guide, to talk about the real, behind-the-scenes journey of building a sustainable creative career.

James shares how he turned his freelance illustration practice into an educational platform that helps artists learn the skills traditional schools often skip—like pricing, outreach, and real-world business strategy. You’ll hear why newsletters have become one of his most valuable tools, how teaching helped him reconnect with his own creative goals, and the importance of creating your own path in a competitive industry.

Follow James!

⁨@TheIllustratorsGuide⁩

https://www.instagram.com/theillustratorsguide/

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

🎧 This is Part 2 of my conversation with The Angry Designer Podcast! If you missed Part 1, check out Episode 185 first.

In this episode, we dive into the power of personal projects, how they can unlock unexpected opportunities, and why creating work just for yourself might be the smartest investment in your creative career. I also talk about mentorship, leading a creative team, and how to build a sustainable career doing what you love—even with all the chaos of everyday life.

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

This week, you're in for something different: I’m sharing Part 1 of a powerful conversation I had on The Angry Designer Podcast. We dive into the misconceptions about typography, the truth about lettering, and how I carved my own path in a crowded creative industry.

If you’ve ever felt stuck in the sea of sameness as a designer—or wondered how to turn your passion for letters into a thriving career—this episode is for you.

🎧 In this episode:

The difference between type, font, and lettering (and why it matters)

My leap from generalist to global lettering artist

Why “waiting to be discovered” is a lie

How designers can stand out by going deep, not wide

And one mindset shift that changed everything for me

💬 QUOTE TO REMEMBER:

"You don’t need to be discovered—you need to decide."

Hello and welcome to another episode of Open Studio. I'm your host Martina Flor and in this show I have honest conversations with artists, designers and creatives to uncover their story and the specific tactics they use to build a successful career around their skills and the work they love doing.🌟 Ready to Join to The Lettering Seminar?Enrollment is open now until Tuesday, April 15.🔗 Sign up at theletteringseminar.comTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

In today’s episode of the Open Studio Podcast, host Martina Flor shares everything you need to know about The Lettering Seminar — her signature, once-a-year program that helps creatives turn their passion for lettering into a thriving career. If you've ever dreamed of becoming a lettering artist, this episode might just be your sign.🌟 Ready to Join?Enrollment is open now until Tuesday, April 15.🔗 Sign up at TheLetteringSeminar.com💬 Want to hear student stories?👉 Visit the testimonial page at TheLetteringSeminar.com📲 Connect with Martina:Website: martinaflor.comInstagram: @martinaflor🎧 Don’t forget to like, subscribe, and review if this episode inspired you!

Welcome back to Open Studio! In this episode, we explore the rise of lettering as an established discipline and how creatives can leverage it to stand out in the industry. If you've ever felt stuck in your creative journey or unsure how to turn your passion into a thriving ca...

Hey everyone, it’s Martina Flor, and in this episode of Open Studio, I’m joined by the incredibly talented Alanna Flowers. She’s a lettering artist, designer, and founder of AGF Design Studio, with work featured by The Los Angeles Times, Adobe, and American Greetings. She’s ...

Ever wondered what a career in lettering design actually looks like? 🎨 In this episode, Martina Flor pulls back the curtain on the daily life of a lettering artist, how to get paid for your work, and why this career is more realistic than you think. If you’ve ever asked yours...

Every successful creative career follows a predictable path—but most artists don’t realize it! In this episode, Martina Flor breaks down the Lettering Roadmap, a step-by-step guide to growing from a beginner to a pro in the world of lettering, illustration, and design. If you’ve ever felt stuck in your journey, this episode will show you exactly where you are and what’s next!

What You’ll Learn in This Episode:

✨ The 6 stages of a successful creative career

🚀 How to identify your current stage & what’s holding you back

💡 Why talent alone isn’t enough (and what else you need)

🎨 How to turn your passion into a full-time career

Join the Free Lettering Roadmap Workshop!

📅 Happening March 31st!

🔥 Learn the exact steps to go from beginner to pro in lettering & design

🎁 Win an Adobe Creative Cloud Subscription!

👉 Register now: martinaflor.com/masterclass

Want to earn more from your creative skills? In this episode, Martina Flor shares five proven strategies to generate extra income as a lettering artist—without sacrificing your passion. Whether you're saving for a new tool, growing your business, or just looking for a financ...

In this episode of Open Studio, I sit down with Jackson Alves ⁨@letterjack⁩ , a Brazilian calligraphy artist, lettering designer, and educator based in Florida. With over 25 years of experience, Jackson has worked with major brands like Apple, Montblanc, and Coca-Cola. He sh...

In this episode of Open Studio, Martina Flor explores a crucial but often overlooked aspect of a successful creative career—your mindset. She shares her personal journey and five powerful mindset shifts that can help you overcome self-doubt, unlock your potential, and build ...

Welcome to another inspiring episode of Martina Flor’s Open Studio! 🎙️Can you really turn your creative passion into a thriving career? The answer is YES! In honor of International Women's Day, Martina shares the real-life journeys of three creative women—Michaela, Francesca, and Rebecca—who transformed their lettering skills into successful businesses. Whether you're looking to go all-in, start a side hustle, or elevate your current design career, their stories will spark ideas and motivation.💡 Want to learn how to build a career in lettering? Download Martina’s free guide, Lettering Success Secrets, at martinaflor.com/guide.👉 Enjoyed this episode? Share it with someone who needs that extra push to start monetizing their skills!

In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way. Topics Cov...

💡 Feeling stuck in a job that drains your creativity? I’ve been there. In this episode, I’m sharing two simple but powerful shifts that helped me turn my passion for lettering into a thriving career—and how you can do the same.

🔥 In This Episode, You’ll Learn:

✅ The #1 daily habit that helped me build momentum in my creative work

✅ Why finishing what you start is the key to unlocking new opportunities

✅ How these two small mindset shifts can set you on the path to a full-time creative career

✅ A simple strategy to prioritize your craft without sacrificing the rest of your life

📖 FREE RESOURCE:

📔 Diary for Aspiring Lettering Artists → Download it for free!

👉 martinaflor.com/diary

Want to turn your passion for lettering into a thriving career? In this episode, I’m sharing 7 powerful lessons that changed everything for me—lessons I wish I had known when I started. If you’re an artist, designer, or creative professional looking for clarity, confidence, ...

How to Turn Your Passion for Lettering into a Business – with Jimbo Bernaus from @shoutbam 🎨🎙️

Episode 171 – In today’s episode, I sit down with Jimbo Bernaus, lettering artist and co-founder of Shoutbam Creative Studio, to talk about his journey from university student to running a successful creative business.

If you’ve ever wondered how to monetize your lettering skills, build confidence as a freelancer, and create multiple income streams, this episode is for you!

🔗 Follow Jimbo Bernaus: @shoutbam

🔗 Check out Shoutbam Creative Studio: www.shoutbam.com

The Lettering Seminar is only offered once a year. Join the waiting list

🔗 https://theletteringseminar.com/

In This Episode, You’ll Learn: ✔️ Why starting early is key (even before client work!) ✔️ How to create self-initiated projects that showcase your skills ✔️ The three essential elements every strong portfolio must have ✔️ How to curate your best work to attract the right cli...

Welcome back to Open Studio Podcast, the go-to space for lettering artists, illustrators, and creatives looking to build a successful career. I’m Martina Flor, and today we’re tackling one of the biggest challenges for freelancers: pricing your work.

💡 In this episode, you’ll learn:

✔️ The two main pricing models: hourly vs. value-based pricing

✔️ The biggest pricing mistake I made early in my career—and how it cost me thousands

✔️ How to set your rates with confidence and stop undercharging

✔️ Industry benchmarks for logos, book covers, editorial work, and ad campaigns

📩 Get my FREE Lettering Success Secrets Guide to learn how to build a career with your skills:

https://martinaflor.com/guide

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast