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Martina Flor’s Open Studio

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In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

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• Martina Flor

24. Podcast with Students. Learning a Skill, Having a Creative Process & the Importance of Community

podcasters.spotify.com/pod/show/martinaflor/episodes/24--Podcast-with-Students--Learning-a-Skill--Having-a-Creative-Process--the-Importance-of-Community-e1a5l88

47:21

In this episode of Letter Now! Podcast, Martina Flor and her guests Sonia Selvas (@soniaselvas) and Joke Wijn (@the_green_nib_lettering) talk about Learning a skill, having a creative process & the importance of a community.

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

23. Heritage, Talent and Starting Out with Dan Forster. Is Talent Innate? Personal Story, Being Born in a Creative Household.

podcasters.spotify.com/pod/show/martinaflor/episodes/23--Heritage--Talent-and-Starting-Out-with-Dan-Forster--Is-Talent-Innate--Personal-Story--Being-Born-in-a-Creative-Household-e19uke9

01:02:01

In this episode of Letter Now! Podcast, Martina Flor and her guest Dan Forster (@danforster) talk about this big questions:

Is talent innate?
How does your personal story impact your work?
Can I be creative if I wasn't born in a creative household?
And a lot more!

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

22. Learning and Teaching with Maria Montes. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter.

podcasters.spotify.com/pod/show/martinaflor/episodes/22--Learning-and-Teaching-with-Maria-Montes--The-Power-of-Learning--Accountability-and-Deadlines--What-Makes-a-Great-Teacher--Filtering-through-the-Information-Clutter-e19enm7

01:01:00

In this episode of Letter Now! Podcast, Martina Flor and her guest María Montes (@iammontes) talk about Learning and Teaching. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter.

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

21. How to Develop Your Style with Murugiah

podcasters.spotify.com/pod/show/martinaflor/episodes/21--How-to-Develop-Your-Style-with-Murugiah-e19ausn

49:22

In this episode of Letter Now! Podcast, Martina Flor and her guest Murugiah (@_murugiah) talk about How To Develop Your Style, and they answer the following questions:

  • Is style important?
  • How can you make personal work that appeals to clients and make you money?
  • How do you find your style and how long does it take to find it? 

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

19. Inspiration & Motivation with Mary Kate McDevitt

podcasters.spotify.com/pod/show/martinaflor/episodes/19--Inspiration--Motivation-with-Mary-Kate-McDevitt-e18k7nj

41:11

In this episode of Letter Now! Podcast, Martina Flor and her guest Mary Kate McDevitt (@marykatemcdevitt) talk about Inspiration & Motivation, and they answer the following questions: 

  • What’s the difference between inspiration and imitation?
  • Which routines can you follow to stay motivated?
  • Where do you find inspiration for your work?
  • How do you manage through creative blocks? 

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

18. The Ups and Downs of a Creative Life with Nim Ben Reuven

podcasters.spotify.com/pod/show/martinaflor/episodes/18--The-Ups-and-Downs-of-a-Creative-Life-with-Nim-Ben-Reuven-e17pbdr

51:13

In this episode of Letter Now! Podcast, Martina Flor and her guest Nim Ben Reuven (@nim_br) talk about The Ups and Downs of a Creative Life, and they answer the following questions:

  • How can you deal with burnout?
  • How do you process through your downs as a creative?
  • What do you do when inspiration abandons you?
  • How not let people’s indifference get you? 

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

17. Freelancing: The Good, the Bad and the Ugly with Scott Biersack

podcasters.spotify.com/pod/show/martinaflor/episodes/17--Freelancing-The-Good--the-Bad-and-the-Ugly-with-Scott-Biersack-e17js3c

47:23

In this episode of Letter Now! Podcast, Martina Flor and her guest Scott Biersack ( @youbringfire )  talk about Income Streams for Artists, and they answer the following questions: 

  • How do you keep from burnout if you love what you do?
  • What are the great things about freelancing?
  • What are the not-so-great things about it?

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

16. Income Streams for Artists pt. II with Jackson Alves

podcasters.spotify.com/pod/show/martinaflor/episodes/16--Income-Streams-for-Artists-pt--II-with-Jackson-Alves-e171i89

52:15

In this episode of Letter Now! Podcast, Martina Flor and her guest Jackson Alves ( @letterjack )  talk about Income Streams for Artists, and they answer the following questions: 

  • How can you create income streams that don’t require additional marketing effort?
  • How do you find the perfect collaborators and partners?
  • How do you create an income stream without cannibalizing your main offer?
  • How much money do you need to get started?

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

15. Productivity & Getting Things Done with Liron Lavi

podcasters.spotify.com/pod/show/martinaflor/episodes/15--Productivity--Getting-Things-Done-with-Liron-Lavi-e16q8hc

46:04

In this episode of Letter Now! Podcast, Martina Flor and her guest Liron Lavi talk about Productivity and Getting Things Done, and they answer the following questions:

  • How can we be more productive and effective at what we do?
  • Can we let ourselves have a bad day?
  • How do you escape the “hustle” mindset?
  • How do you reconcile productivity and big life events?

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

14. Income Streams for Artists pt.I with Ian Barnard

podcasters.spotify.com/pod/show/martinaflor/episodes/14--Income-Streams-for-Artists-pt-I-with-Ian-Barnard-e16hgef

58:51

In this episode of Letter Now! Podcast, Martina Flor and her guest Ian Barnard talk about Income Streams for Artists, and they answer the following questions: 

  • How do you find an idea for an additional income stream?
  • How do you promote it? 
  • How do you diversify without burning out?
  • How do you get started and find the right people to make it happen? 

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

13. Going Viral and Being Famous with Giuseppe Salerno

podcasters.spotify.com/pod/show/martinaflor/episodes/13--Going-Viral-and-Being-Famous-with-Giuseppe-Salerno-e15g780

55:47

In this episode of Letter Now! Podcast, Martina Flor and her guest Giuseppe Salerno  talk about Going Viral and Being Famous, and they answer the following questions:

  • How do you go viral with a project?
  • How do you get attention towards your work?
  • How’s like to be a celebrity?
  • How do you find great opportunities?

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

12. Working Internationally with Cyla Costa

podcasters.spotify.com/pod/show/martinaflor/episodes/12--Working-Internationally-with-Cyla-Costa-e154fic

53:24

In this episode of Letter Now! Podcast, Martina Flor and her guest Cyla Costa  talk about Working Internationally, and they answer the following questions:

  • How to do client reach-out in other countries?
  • How can you have the same persuasiveness in another language?
  • How do you deal with preconceptions about your country of origin or cultural background?
  • How do you cope with uncomfortable working hours?

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

11. How to Define your Success with Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/11--How-to-Define-your-Success-with-Martina-Flor-e15dluq

58:16

In this episode of Letter Now! Podcast, Martina Flor talks about How to Define your Success, and she answers the following questions:

  • How do you define your own success?
  • What is a healthy way to validate your work?
  • What technique can you follow to document your progress?

Read complete show notes at www.martinaflor.com/podcast

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• Martina Flor

10. Dealing With Pressure & Meditation with Luke Lucas

podcasters.spotify.com/pod/show/martinaflor/episodes/10--Dealing-With-Pressure--Meditation-with-Luke-Lucas-e14hrfu

43:51

In this episode of Letter Now! Podcast, Martina Flor and her guest Luke Lucas  talk about Dealing With Pressure & Meditation, and they answer the following questions:

  • How can we avoid feeling guilty about taking a rest when the deadline is coming up?
  • How do you manage multiple projects with the same deadline?
  • How do you distinguish resting from being lazy?
  • How do you deal with the pressure if you don’t want to meditate? 

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

09. Community & Competition with Becca Clason

podcasters.spotify.com/pod/show/martinaflor/episodes/09--Community--Competition-with-Becca-Clason-e13bi41

47:55

In this episode of Letter Now! Podcast, Martina Flor and her guest Becca Clason  talk about Community & Competition, and they answer the following questions:

  • How can you connect with other peers even when you’re an introvert?
  • How do you stop comparing yourself with others?
  • How can you deal with plagiarism?
  • How do you focus on what you like doing without constantly looking at your competition?

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

08. Personal Projects with Ricardo Gonzalez, AKA. @itsaliving

podcasters.spotify.com/pod/show/martinaflor/episodes/08--Personal-Projects-with-Ricardo-Gonzalez--AKA--itsaliving-e13bh3n

50:56

In this episode of Letter Now! Podcast, Martina Flor and her guest Ricardo Gonzalez, also known as @itsaliving talk about Personal Projects, and they answer the following questions: 

  • How do you start a project from scratch and finish it without procrastinating?
  • How do you come up with ideas for personal projects?
  • How do you monetize a personal project?
  • And how do you balance real paid work with other things you do with your art?

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

07. Going Solo as an Artist with Alanna Flowers and Vera Drmanovski

podcasters.spotify.com/pod/show/martinaflor/episodes/07--Going-Solo-as-an-Artist-with-Alanna-Flowers-and-Vera-Drmanovski-e13a262

59:08

In this episode of Letter Now! Podcast, Martina Flor and her guests Vera Drmanivski & Alanna Flowers talk about Going Solo As An Artist, and they answer the following questions:

  • How do you put yourself out there when you’re starting out?
  • How can you diversify your income as an artist? How do you find clients?
  • When is a good time to take the leap?

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

06. Mastering Social Media with Dot Lung

podcasters.spotify.com/pod/show/martinaflor/episodes/06--Mastering-Social-Media-with-Dot-Lung-e13a0b9

57:29

In this episode of Letter Now! Podcast, Martina Flor and her guest Dot Lung talk about Mastering Social Media, and they answer the following questions:

  • How do you engage on social media in an intuitive way, without the need of strategies?
  • How do you overcome the pressure of having to be always present and even produce art for social media?
  • How can you deal with people not liking your posts?
  • How do you find balance between being social and staying away from devices?

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

05. Money Mindset with Pandr Design Co.

podcasters.spotify.com/pod/show/martinaflor/episodes/05--Money-Mindset-with-Pandr-Design-Co-e1366jq

44:59

In this episode of Letter Now! Podcast, Martina Flor and her guests Roxy Prima & Phoebe Cornog from Pandr Design Co.  talk about Money Mindset, and they answer the following questions:

  • How do you charge for work you love doing?
  • What do you take into consideration when charging for your work?
  • How do you overcome the starving artist mindset?
  • Who are your clients? Who aren’t your clients?
  • How do you overcome the fear of losing an assignment and charge what you’re worth?

Full show notes at martinaflor.com/podcast

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• Martina Flor

04. Finding Your Passion & Personal Brand with Ivan Castro

podcasters.spotify.com/pod/show/martinaflor/episodes/04--Finding-Your-Passion--Personal-Brand-with-Ivan-Castro-e12o0vo

53:42

In this episode of Letter Now! Podcast, Martina Flor and her guest Ivan Castro talk about Finding Your Passion & Your Creative Voice, and they answer the following questions:

  • How do you find your passion?
  • How do you develop a “style”?
  • How do you stand out in the crowd with your work?
  • How do you find more of the work you want to do?

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

03. Career Change & Freelancing with Belinda Kou

podcasters.spotify.com/pod/show/martinaflor/episodes/03--Career-Change--Freelancing-with-Belinda-Kou-e12ams5

01:01:06

In this episode of Letter Now! Podcast, Martina Flor and her guest Belinda Kou talk about Career Change & Freelancing, and they answer the following questions:

  • How do you overcome the fear of leaving a steady job to pursue a freelance career?
  • Have you achieved a goal and didn’t feel the way you expected it to feel?
  • Will I be able to ensure enough income with my freelance practice?
  • How to provide for your family when starting?

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

02. Motivation and Self-sabotage with Stefan Kunz

podcasters.spotify.com/pod/show/martinaflor/episodes/02--Motivation-and-Self-sabotage-with-Stefan-Kunz-e11tch6

01:00:02

In this episode of Letter Now! Podcast, Martina Flor and her guest Stefan Kunz talk about Motivation & Self-sabotage, and they answer the following questions: 

  • How do you get back on track when you’ve been lacking motivation for weeks? 
  • How do you allow yourself breaks without feeling the pressure of the deadline?
  • When enough is enough?
  • How do you stay motivated during the pandemic?
  • How do you stop comparing yourself to others?  

Detailed show notes and link to all resources mentioned during this episode: martinaflor.com/podcast