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Martina Flor’s Open Studio

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In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

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• Martina Flor

39. Coffee Break #03 | Dealing with Difficult Clients, Training your Communication and Being an Introvert as a Creative Freelancer

podcasters.spotify.com/pod/show/martinaflor/episodes/39--Coffee-Break-03--Dealing-with-Difficult-Clients--Training-your-Communication-and-Being-an-Introvert-as-a-Creative-Freelancer-e1erpru

24:59

In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about dealing and communicating with difficult clients, training your communication with clients and the people you work with and the importance of your personality as a creative freelancer.

Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

Watch more episodes of Martina Flor's Open Studio at martinaflor.com/podcast

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38. Pieter Ceizer. The Power of Words, The School of Graffiti, Paris as a Creative Platform, Bringing Art Back to People and Work Ethics

podcasters.spotify.com/pod/show/martinaflor/episodes/38--Pieter-Ceizer--The-Power-of-Words--The-School-of-Graffiti--Paris-as-a-Creative-Platform--Bringing-Art-Back-to-People-and-Work-Ethics-e1emlmu

52:33

In this episode of Open Studio Martina Flor and her guest Pieter Ceizer (@ceizer) discuss about the power of words, the school of graffiti, Paris as a creative platform, bringing art back to people and work ethics.

Pieter Ceizer. Pieter is a Dutch typographer and multi-media artist currently living and working in Paris. Ceizer's oeuvre is a variable universe of bright colors, dancing shapes, poetry and empowerment. Ceizer worked in collaboration with several brands like Coca Cola, Ralph Lauren, Uniqlo, Nike, Heineken, Adobe and colette. With over 17 years in business, Pieter also runs his art and clothing brand, and he exhibits at galleries and museums often.

Detailed show notes: martinaflor.com/podcast

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37. Christina Amini. What Makes a Great Book, The Keys to Collaborative Work, Getting a Book Published, and The Future of Content.

podcasters.spotify.com/pod/show/martinaflor/episodes/37--Christina-Amini--What-Makes-a-Great-Book--The-Keys-to-Collaborative-Work--Getting-a-Book-Published--and-The-Future-of-Content-e1eccoo

58:05

In this episode of Open Studio Martina Flor and her guest Christina Amini (@christinaamini) discuss about what makes a great book, the keys to collaborative work, getting a book published, the future of content and much more.

Christina has a wide experience in publishing and she shares it all during this episode. She is the Executive Publishing Director of Art, Food, and Lifestyle Publishing at renowned independent publisher Chronicle Books. She is a professional collaborator and creator—bringing new ideas to fruition every season, as well as overseeing the publishing of more than 120 books and gift products every year.

Detailed show notes: martinaflor.com/podcast

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36. Coffee Break #02 | Income Streams, Directing a Studio, Letting Go and Prioritizing Projects.

podcasters.spotify.com/pod/show/martinaflor/episodes/36--Coffee-Break-02--Income-Streams--Directing-a-Studio--Letting-Go-and-Prioritizing-Projects-e1e8c5c

33:41

In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about the importance of prioritizing projects, what factors lead to the decision of letting go one a personal project and directing a creative studio.

Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

Watch more episodes of Martina Flor's Open Studio at martinaflor.com/podcast

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• Martina Flor

35. Alex Trochut. Overcoming Family Trauma With Creativity, Letting Yourself Be Surprised, Improve Your Skills Through Play, Changing The Game

podcasters.spotify.com/pod/show/martinaflor/episodes/35--Alex-Trochut--Overcoming-Family-Trauma-With-Creativity--Letting-Yourself-Be-Surprised--Improve-Your-Skills-Through-Play--Changing-The-Game-e1e2b9n

01:02:13

In this episode of Open Studio Martina Flor and her guest Alex Trochut (@trochut) discuss about overcoming family trauma with creativity, letting yourself be surprised, improve your skills through play, changing the game.

Detailed show notes: martinaflor.com/podcast

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34. Matteo Bologna. Fake It Until You Make It, The Bliss of Ignorance, What Makes a Bad Partner, Staying Small to Maximize Profit and more.

podcasters.spotify.com/pod/show/martinaflor/episodes/34--Matteo-Bologna--Fake-It-Until-You-Make-It--The-Bliss-of-Ignorance--What-Makes-a-Bad-Partner--Staying-Small-to-Maximize-Profit-and-more-e1dnaqq

01:09:54

In this episode of Open Studio Martina Flor and her guest Matteo Bologna (@muccadesign) discuss about faking it until you make it, the bliss of ignorance, what makes a bad partner, staying small to maximize profit and more.

Detailed show notes: martinaflor.com/podcast

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33. Coffee Break #01 | From freelancer to employer

podcasters.spotify.com/pod/show/martinaflor/episodes/33--Coffee-Break-01--From-freelancer-to-employer-e1dj02r

27:45

Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

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• Martina Flor

32. Malika Favre. Doing What Feels Easy, Making Good Money as an Artist, Being Famous, Going Viral and Choosing a City to Thrive.

podcasters.spotify.com/pod/show/martinaflor/episodes/32--Malika-Favre--Doing-What-Feels-Easy--Making-Good-Money-as-an-Artist--Being-Famous--Going-Viral-and-Choosing-a-City-to-Thrive-e1dcnsi

01:01:42

In this episode of Open Studio Martina Flor and her guest Malika Favre (@malikafavre) discuss about doing what feels easy, making good money as an artist, being famous, going viral and choosing a city to thrive.

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

31. What's coming in season 2

podcasters.spotify.com/pod/show/martinaflor/episodes/31--Whats-coming-in-season-2-e1ckmif

05:36

In this first episode of season 2 of Open Studio, Martina Flor talks about what is coming up in the next episodes of the podcast.

She introduces the new candid conversations between her and her team, called "Coffee Break", and she mentions some of the new guests that this new season awaits.

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• Martina Flor

30. The Best Moments of Season 1, Pt. 2

podcasters.spotify.com/pod/show/martinaflor/episodes/30--The-Best-Moments-of-Season-1--Pt--2-e1c3im6

28:02

In this second review episode of Letter Now! Podcast, Martina Flor reviews the best moments of this first season. She touches on:

  • The Creative Calling
  • Validation
  • Connecting with peers as an introvert
  • Finding Clients
  • Charging what you are worth
  • Creating an income stream

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

29. The Best Moments of Season 1, Pt. 1

podcasters.spotify.com/pod/show/martinaflor/episodes/29--The-Best-Moments-of-Season-1--Pt--1-e1brrjj

25:06

In this episode of Letter Now! Podcast, Martina Flor reviews the best moments of this first season, and reflects about their takeaways. She touches on:

  • Creating personal work.
  • Burn out
  • Social Media.

Detailed show notes: martinaflor.com/podcast

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28. Lettering, Growing your Business, Coaching, and Ampersands w/ Martina Flor. THE SIMPLE BITS SHOW

podcasters.spotify.com/pod/show/martinaflor/episodes/28--Lettering--Growing-your-Business--Coaching--and-Ampersands-w-Martina-Flor--THE-SIMPLE-BITS-SHOW-e1bh9kq

53:03

In this special episode, Martina Flor switches places from being a host to being a guest. This is an episode from The Simple Bits Show, Dan Cederholm interviews the designer, lettering artist, author, and coach, Martina Flor. Lettering, making fonts, turning your freelancing into a growing business, teaching and coaching and more.

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27. The Business of Illustration with Jon Cockley, Co-founder of Handsome Frank.

podcasters.spotify.com/pod/show/martinaflor/episodes/27--The-Business-of-Illustration-with-Jon-Cockley--Co-founder-of-Handsome-Frank-e1b4ntq

01:02:30

In this episode of Letter Now! Podcast, Martina Flor and her guest Jon Cockley (@handsome_frank) talk about this big questions: 

  • Can an illustrator make good money?
  • Does privilege play a role in the success of an artist?
  • What makes a good illustrator?

Detailed show notes: martinaflor.com/podcast

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26. Creating Unique Work with Marta Cerdà

podcasters.spotify.com/pod/show/martinaflor/episodes/26--Creating-Unique-Work-with-Marta-Cerd-e1avl12

01:05:01

In this episode of Letter Now! Podcast, Martina Flor and her guest Marta Cerdà (@martacerda) talk about this big questions:

  • Is there a magic formula to create work that stands out?
  • How do you find your niche without limiting yourself creatively?
  • Is it necessary to work by yourself to be able to find your artist voice?
  • How relocating cities can affect your career?
  • And a lot more

Detailed show notes: martinaflor.com/podcast

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25. Education 3.0 with Sarah Hyndman

podcasters.spotify.com/pod/show/martinaflor/episodes/25--Education-3-0-with-Sarah-Hyndman-e1adprv

56:32

In this episode of Letter Now! Podcast, Martina Flor and her guest Sarah Hyndman (@typetasting) talk about these big questions:

  • Why do fonts matter?
  • What’s the right way to learn about letter making and typography?
  • Can a typeface change your perspective about things?

Detailed show notes: martinaflor.com/podcast

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24. Podcast with Students. Learning a Skill, Having a Creative Process & the Importance of Community

podcasters.spotify.com/pod/show/martinaflor/episodes/24--Podcast-with-Students--Learning-a-Skill--Having-a-Creative-Process--the-Importance-of-Community-e1a5l88

47:21

In this episode of Letter Now! Podcast, Martina Flor and her guests Sonia Selvas (@soniaselvas) and Joke Wijn (@the_green_nib_lettering) talk about Learning a skill, having a creative process & the importance of a community.

Detailed show notes: martinaflor.com/podcast

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23. Heritage, Talent and Starting Out with Dan Forster. Is Talent Innate? Personal Story, Being Born in a Creative Household.

podcasters.spotify.com/pod/show/martinaflor/episodes/23--Heritage--Talent-and-Starting-Out-with-Dan-Forster--Is-Talent-Innate--Personal-Story--Being-Born-in-a-Creative-Household-e19uke9

01:02:01

In this episode of Letter Now! Podcast, Martina Flor and her guest Dan Forster (@danforster) talk about this big questions:

Is talent innate?
How does your personal story impact your work?
Can I be creative if I wasn't born in a creative household?
And a lot more!

Detailed show notes: martinaflor.com/podcast

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22. Learning and Teaching with Maria Montes. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter.

podcasters.spotify.com/pod/show/martinaflor/episodes/22--Learning-and-Teaching-with-Maria-Montes--The-Power-of-Learning--Accountability-and-Deadlines--What-Makes-a-Great-Teacher--Filtering-through-the-Information-Clutter-e19enm7

01:01:00

In this episode of Letter Now! Podcast, Martina Flor and her guest María Montes (@iammontes) talk about Learning and Teaching. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter.

Detailed show notes: martinaflor.com/podcast

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21. How to Develop Your Style with Murugiah

podcasters.spotify.com/pod/show/martinaflor/episodes/21--How-to-Develop-Your-Style-with-Murugiah-e19ausn

49:22

In this episode of Letter Now! Podcast, Martina Flor and her guest Murugiah (@_murugiah) talk about How To Develop Your Style, and they answer the following questions:

  • Is style important?
  • How can you make personal work that appeals to clients and make you money?
  • How do you find your style and how long does it take to find it? 

Detailed show notes: martinaflor.com/podcast

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20. How to Create Work that Stands Out with Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/20--How-to-Create-Work-that-Stands-Out-with-Martina-Flor-e1909tl

27:46

In this solo episode of Letter Now! Podcast, Martina Flor talks about How to Create Work that Stands Out.

Detailed show notes: martinaflor.com/podcast

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19. Inspiration & Motivation with Mary Kate McDevitt

podcasters.spotify.com/pod/show/martinaflor/episodes/19--Inspiration--Motivation-with-Mary-Kate-McDevitt-e18k7nj

41:11

In this episode of Letter Now! Podcast, Martina Flor and her guest Mary Kate McDevitt (@marykatemcdevitt) talk about Inspiration & Motivation, and they answer the following questions: 

  • What’s the difference between inspiration and imitation?
  • Which routines can you follow to stay motivated?
  • Where do you find inspiration for your work?
  • How do you manage through creative blocks? 

Detailed show notes: martinaflor.com/podcast

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18. The Ups and Downs of a Creative Life with Nim Ben Reuven

podcasters.spotify.com/pod/show/martinaflor/episodes/18--The-Ups-and-Downs-of-a-Creative-Life-with-Nim-Ben-Reuven-e17pbdr

51:13

In this episode of Letter Now! Podcast, Martina Flor and her guest Nim Ben Reuven (@nim_br) talk about The Ups and Downs of a Creative Life, and they answer the following questions:

  • How can you deal with burnout?
  • How do you process through your downs as a creative?
  • What do you do when inspiration abandons you?
  • How not let people’s indifference get you? 

Detailed show notes: martinaflor.com/podcast

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17. Freelancing: The Good, the Bad and the Ugly with Scott Biersack

podcasters.spotify.com/pod/show/martinaflor/episodes/17--Freelancing-The-Good--the-Bad-and-the-Ugly-with-Scott-Biersack-e17js3c

47:23

In this episode of Letter Now! Podcast, Martina Flor and her guest Scott Biersack ( @youbringfire )  talk about Income Streams for Artists, and they answer the following questions: 

  • How do you keep from burnout if you love what you do?
  • What are the great things about freelancing?
  • What are the not-so-great things about it?

Detailed show notes: martinaflor.com/podcast

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16. Income Streams for Artists pt. II with Jackson Alves

podcasters.spotify.com/pod/show/martinaflor/episodes/16--Income-Streams-for-Artists-pt--II-with-Jackson-Alves-e171i89

52:15

In this episode of Letter Now! Podcast, Martina Flor and her guest Jackson Alves ( @letterjack )  talk about Income Streams for Artists, and they answer the following questions: 

  • How can you create income streams that don’t require additional marketing effort?
  • How do you find the perfect collaborators and partners?
  • How do you create an income stream without cannibalizing your main offer?
  • How much money do you need to get started?

Detailed show notes: martinaflor.com/podcast

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15. Productivity & Getting Things Done with Liron Lavi

podcasters.spotify.com/pod/show/martinaflor/episodes/15--Productivity--Getting-Things-Done-with-Liron-Lavi-e16q8hc

46:04

In this episode of Letter Now! Podcast, Martina Flor and her guest Liron Lavi talk about Productivity and Getting Things Done, and they answer the following questions:

  • How can we be more productive and effective at what we do?
  • Can we let ourselves have a bad day?
  • How do you escape the “hustle” mindset?
  • How do you reconcile productivity and big life events?

Detailed show notes: martinaflor.com/podcast

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14. Income Streams for Artists pt.I with Ian Barnard

podcasters.spotify.com/pod/show/martinaflor/episodes/14--Income-Streams-for-Artists-pt-I-with-Ian-Barnard-e16hgef

58:51

In this episode of Letter Now! Podcast, Martina Flor and her guest Ian Barnard talk about Income Streams for Artists, and they answer the following questions: 

  • How do you find an idea for an additional income stream?
  • How do you promote it? 
  • How do you diversify without burning out?
  • How do you get started and find the right people to make it happen? 

Detailed show notes: martinaflor.com/podcast

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13. Going Viral and Being Famous with Giuseppe Salerno

podcasters.spotify.com/pod/show/martinaflor/episodes/13--Going-Viral-and-Being-Famous-with-Giuseppe-Salerno-e15g780

55:47

In this episode of Letter Now! Podcast, Martina Flor and her guest Giuseppe Salerno  talk about Going Viral and Being Famous, and they answer the following questions:

  • How do you go viral with a project?
  • How do you get attention towards your work?
  • How’s like to be a celebrity?
  • How do you find great opportunities?

Detailed show notes: martinaflor.com/podcast

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12. Working Internationally with Cyla Costa

podcasters.spotify.com/pod/show/martinaflor/episodes/12--Working-Internationally-with-Cyla-Costa-e154fic

53:24

In this episode of Letter Now! Podcast, Martina Flor and her guest Cyla Costa  talk about Working Internationally, and they answer the following questions:

  • How to do client reach-out in other countries?
  • How can you have the same persuasiveness in another language?
  • How do you deal with preconceptions about your country of origin or cultural background?
  • How do you cope with uncomfortable working hours?

Detailed show notes: martinaflor.com/podcast

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11. How to Define your Success with Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/11--How-to-Define-your-Success-with-Martina-Flor-e15dluq

58:16

In this episode of Letter Now! Podcast, Martina Flor talks about How to Define your Success, and she answers the following questions:

  • How do you define your own success?
  • What is a healthy way to validate your work?
  • What technique can you follow to document your progress?

Read complete show notes at www.martinaflor.com/podcast

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10. Dealing With Pressure & Meditation with Luke Lucas

podcasters.spotify.com/pod/show/martinaflor/episodes/10--Dealing-With-Pressure--Meditation-with-Luke-Lucas-e14hrfu

43:51

In this episode of Letter Now! Podcast, Martina Flor and her guest Luke Lucas  talk about Dealing With Pressure & Meditation, and they answer the following questions:

  • How can we avoid feeling guilty about taking a rest when the deadline is coming up?
  • How do you manage multiple projects with the same deadline?
  • How do you distinguish resting from being lazy?
  • How do you deal with the pressure if you don’t want to meditate? 

Detailed show notes: martinaflor.com/podcast