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Martina Flor’s Open Studio

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In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

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• Martina Flor

54. Martina Flor. My #1 growth hack: Community

podcasters.spotify.com/pod/show/martinaflor/episodes/54--Martina-Flor--My-1-growth-hack-Community-e1j0e0f

31:29
In this solo episode I touch on community and how the people you surround yourself with can have an impact on your growth.  The communities I’ve been part of had a big influence on my career path and my decision making along the way. Based on my own personal experience,...

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• Martina Flor

53. Martina Flor. Mindset – Are you a Starving Artist or a Thriving Artist?

podcasters.spotify.com/pod/show/martinaflor/episodes/53--Martina-Flor--Mindset--Are-you-a-Starving-Artist-or-a-Thriving-Artist-e1iqi7i

32:50

In this solo episode I discuss mindset and the limiting beliefs that are undermining your growth as an artist.  Your mindset can have a huge impact on your success and accomplishing your goals–I know it did for me. Changing my mindset around what I could achieve as an artist and with my business had a huge impact on my success.

This has also proven to be true for many of the artists that I have interviewed on this podcast: they have trained themselves to focus on possibilities rather than scarcity.    In this episode, you’ll learn why having a possibility-oriented mindset is important to achieve your goals and thrive with your art. I’ll also share with you some of the techniques that have helped me transform mine and that you can start applying today. Plus, I have a gift prepared for you!

See entire shownotes at martinaflor.com/podcast

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• Martina Flor

52. Martina Flor - Income Streams for Commercial Artists

podcasters.spotify.com/pod/show/martinaflor/episodes/52--Martina-Flor---Income-Streams-for-Commercial-Artists-e1iau2r

40:05

Income streams had a huge impact on my creative business and my capability to have control over my time, the assignments I take on or decline, and my bottom line income as a commercial artist. It has proven to be a strategy that many of the guests I’ve had on this show have used to grow their own businesses.

In this episode, you’ll learn why income streams are important and why having them can help you thrive. I’ll give you some ideas on possible income streams and share my framework to start thinking about the one that could work best for you.  Whether you’re working as a commercial artist or you’re thinking of going solo, this episode will open your mind in terms of what you can do to generate income with your art.

See entire show notes at martinaflor.com/podcast

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• Martina Flor

51. Martina Flor. The Systems that You Need in Your Creative Business.

podcasters.spotify.com/pod/show/martinaflor/episodes/51--Martina-Flor--The-Systems-that-You-Need-in-Your-Creative-Business-e1huf3t

34:30

In this episode, you’ll learn why systems are important and why not having them can lead to failure. I’ll tell you about my personal story and how a book changed everything at the lowest moment of my creative career. I’ll also share with you which are the systems that you can create within your work and business and how to start thinking about them.

Whether you’re running a creative business yourself or you are thinking of going solo, this episode will give you tons of concepts to think about and actionable items to start implementing systems yourself.

See entire show notes at martinaflor.com/podcast

Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now. Click here www.maketheleapnow.com

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• Martina Flor

50. Sebastian Curi. Utilizing Your Experience to Achieve Your Career Goals, Never Starting From Scratch, Working with your Spouse, Maximizing Your Client's Budget & The Challenges of Relocating

podcasters.spotify.com/pod/show/martinaflor/episodes/50--Sebastian-Curi--Utilizing-Your-Experience-to-Achieve-Your-Career-Goals--Never-Starting-From-Scratch--Working-with-your-Spouse--Maximizing-Your-Clients-Budget--The-Challenges-of-Relocating-e1hh163

01:15:32

Sebastian’s bright and bold work is the result of his wide experience as an animator and graphic designer.

He employs cartoonish figures and playful compositions to portray ordinary scenes of life under the lens of a bright color palette.

Sometimes animated, his work bounces happily between funny little GIFs, huge colorful hands on silkscreen prints or big murals where you can lose yourself in. Seb has done work for big clients like Apple, Venmo, The New Yorker, Nike, Warby Parker, Uber and others.

Read entire show notes at martinaflor.com/podcast

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• Martina Flor

49. Martina Flor. What Makes a Successful Creative Career

podcasters.spotify.com/pod/show/martinaflor/episodes/49--Martina-Flor--What-Makes-a-Successful-Creative-Career-e1hcojn

29:19

In this episode, I list down some of the overarching takeaways from previous conversations I have had in this show. I speak about the two elements that are necessary to build a thriving career as an artist. I list that I've seen working for other creatives, for myself and that could potentially work for anyone looking to make a mark with their work.

Whether you’re running a creative business yourself or you’re thinking of going solo, this episode will give you empowering insights to shape your journey. 

See entire show notes at martinaflor.com/podcast

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• Martina Flor

48. Efdot - How to Land Mural Gigs, Studying your Business like a Scientist, Embracing your Signature Style, Channeling your Client's Audience, and Creating an Online Shop Without Inventory

podcasters.spotify.com/pod/show/martinaflor/episodes/48--Efdot---How-to-Land-Mural-Gigs--Studying-your-Business-like-a-Scientist--Embracing-your-Signature-Style--Channeling-your-Clients-Audience--and-Creating-an-Online-Shop-Without-Inventory-e1h1hp0

53:12

Eric Friedensohn (AKA Efdot) is a colorblind visual artist and community builder based in Brooklyn, NY. Since finishing design school in 2012, Efdot has cultivated an art practice and creative studio that spans across a variety of media.

His specialties range from hand-painted murals to drawings on paper to animated trading cards, all tied together through his playfully abstract style. He has created art for clients such as Nike, USA Skateboarding, Oakley, Chicago Cubs, Topps and Adobe.

During this show, Eric provided tons of real life insights. He told us about his first steps into freelancing, and his journey through the corporate world and back to running his own business. 

See the show notes martinaflor.com/podcast

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• Martina Flor

47. 36 Days of Type. Keys to Become a Viral Phenomenon, How to Start a Side Project & Monetize it, How to Engage People, and The Truth About Instagram

podcasters.spotify.com/pod/show/martinaflor/episodes/47--36-Days-of-Type--Keys-to-Become-a-Viral-Phenomenon--How-to-Start-a-Side-Project--Monetize-it--How-to-Engage-People--and-The-Truth-About-Instagram-e1gn4t0

01:00:55
In this episode of Open Studio Martina Flor and her guest Rafa Goicoechea (Rafa Goicoechea), half of @treintayseisestudio with @nina_sans (both co-funder of @36daysoftype), discuss about the keys to become a viral phenomenon, how to start a side project & monetize it, how...

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• Martina Flor

46. Luca Barcellona - Education in Hard Work, Sacrifice and Pleasure, Writing for a Living, Passion, Being your own Boss, Building Your Name as a Currency.

podcasters.spotify.com/pod/show/martinaflor/episodes/46--Luca-Barcellona---Education-in-Hard-Work--Sacrifice-and-Pleasure--Writing-for-a-Living--Passion--Being-your-own-Boss--Building-Your-Name-as-a-Currency-e1gfg9q

01:08:03

In this episode of Open Studio Martina Flor and her guest Luca Barcellona (@lucabarcellona) discuss education in hard work, sacrifice and pleasure, writing for a living, passion, being your own boss, building your name as a currency.  Luca Barcellona is an italian artist, musician, graphic designer, and point of reference for modern calligraphy worldwide.    Letters are the building blocks of his work. His approach to the discipline blending classical styles and his experience in the world of graffiti has inspired new generations of calligraphy enthusiasts. 


Detailed show notes: martinaflor.com/podcast

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• Martina Flor

45. Coffee Break #05 | Being Part of a Community, is it Important?

podcasters.spotify.com/pod/show/martinaflor/episodes/45--Coffee-Break-05--Being-Part-of-a-Community--is-it-Important-e1g87bk

37:23

In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Carla Bonomini (@minicarbono) chat about being a part of a community as a creative professional or student.

They discussed the importance of giving and receiving feedback, how digitally we can connect with peers and other professionals and much more. Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

Show notes at martinaflor.com/podcast

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• Martina Flor

44. Martina Flor. Building A Portfolio—How Important Is It?

podcasters.spotify.com/pod/show/martinaflor/episodes/44--Martina-Flor--Building-A-PortfolioHow-Important-Is-It-e1g1d3j

31:51

In this solo episode of Open Studio Martina Flor discusses the importance of having a portfolio as a creative, shares a key strategy  to build confidence as an artist and helps you demolish some of the objections that may be holding you back from showing your work and progressing in your career as an artist or designer.

Detailed show notes: martinaflor.com/podcast
Sign up for the Free Lettering Masterclass at martinaflor.com/letteringmasterclass
Sign up for The Lettering Seminar waiting list at www.theletteringseminar.com

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• Martina Flor

43. Erik Marinovich. Launching Your Career Through a Side Project, Friends of Type, Trusting Your Skills, Having a Personal Venture Capitalist, NuForm and Starting a New Business

podcasters.spotify.com/pod/show/martinaflor/episodes/43--Erik-Marinovich--Launching-Your-Career-Through-a-Side-Project--Friends-of-Type--Trusting-Your-Skills--Having-a-Personal-Venture-Capitalist--NuForm-and-Starting-a-New-Business-e1fn270

01:02:23
In this episode of Open Studio Martina Flor and her guest Erik Marinovich (@erikmarinovich @nuformtype) discuss launching your career through a side project, friends of type, trusting your skills, having a personal venture capitalist, NuForm and starting a new business. Eri...

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• Martina Flor

42. Coffee Break #04 | Learning in a program or being self-taught lettering artist

podcasters.spotify.com/pod/show/martinaflor/episodes/42--Coffee-Break-04--Learning-in-a-program-or-being-self-taught-lettering-artist-e1fitb2

26:05

In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about learning lettering through an academia, course or university our being a self-taught lettering artist.  Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

Watch more episodes of Martina Flor's Open Studio at martinaflor.com/podcast

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• Martina Flor

41. Lisa Congdon - Finding your Spark, Starting a Carreer in your 30s, Finding Mentors, How to Overcome Burnout, Working on Your Genius Zone, and Three Keys to Succeed as an Artist

podcasters.spotify.com/pod/show/martinaflor/episodes/41--Lisa-Congdon---Finding-your-Spark--Starting-a-Carreer-in-your-30s--Finding-Mentors--How-to-Overcome-Burnout--Working-on-Your-Genius-Zone--and-Three-Keys-to-Succeed-as-an-Artist-e1fc93s

01:01:04

In this episode of Open Studio Martina Flor and her guest Lisa Congdon (@lisacongdon) discuss going viral, turning down opportunities, art vs commercial work, the rewards of an art show, staying where you create your best work, and pulling back from social media.

Lisa Congdon is an internationally known fine artist, illustrator, and writer based in Portland, Oregon in The United States. She makes art for clients around the globe and She is the author of ten books, including Art Inc. and Find your Artistic Voice.  She is the host of the podcast The Lisa Congdon Sessions and she teaches Creative Entrepreneurship at Pacific Northwest College of Art.

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

40. Gemma O'Brien. Going Viral, Turning Down Opportunities, Art vs Commercial Work, The Rewards of an Art Show, Staying Where You Create Your Best Work, and Pulling Back from Social Media

podcasters.spotify.com/pod/show/martinaflor/episodes/40--Gemma-OBrien--Going-Viral--Turning-Down-Opportunities--Art-vs-Commercial-Work--The-Rewards-of-an-Art-Show--Staying-Where-You-Create-Your-Best-Work--and-Pulling-Back-from-Social-Media-e1f1af8

01:11:31

In this episode of Open Studio Martina Flor and her guest Gemma O’Brien (@mrseaves101) discuss going viral, turning down opportunities, art vs commercial work, the rewards of an art show, staying where you create your best work, and pulling back from social media.

Gemma O’Brien is an internationally renowned designer and artist known for her bold graphics, illustrative lettering and murals. Her work has been commissioned by Apple, Nike, Tiffany&Co, Google, and The New York Times.

Outside her commercial design work, she explores language, nature, and the human experience through her art practice. Gemma has been in business for over 10 years. She has worked for huge clients and has traveled the world to be on stage at dozens of design conferences.

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

39. Coffee Break #03 | Dealing with Difficult Clients, Training your Communication and Being an Introvert as a Creative Freelancer

podcasters.spotify.com/pod/show/martinaflor/episodes/39--Coffee-Break-03--Dealing-with-Difficult-Clients--Training-your-Communication-and-Being-an-Introvert-as-a-Creative-Freelancer-e1erpru

24:59

In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about dealing and communicating with difficult clients, training your communication with clients and the people you work with and the importance of your personality as a creative freelancer.

Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

Watch more episodes of Martina Flor's Open Studio at martinaflor.com/podcast

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• Martina Flor

38. Pieter Ceizer. The Power of Words, The School of Graffiti, Paris as a Creative Platform, Bringing Art Back to People and Work Ethics

podcasters.spotify.com/pod/show/martinaflor/episodes/38--Pieter-Ceizer--The-Power-of-Words--The-School-of-Graffiti--Paris-as-a-Creative-Platform--Bringing-Art-Back-to-People-and-Work-Ethics-e1emlmu

52:33

In this episode of Open Studio Martina Flor and her guest Pieter Ceizer (@ceizer) discuss about the power of words, the school of graffiti, Paris as a creative platform, bringing art back to people and work ethics.

Pieter Ceizer. Pieter is a Dutch typographer and multi-media artist currently living and working in Paris. Ceizer's oeuvre is a variable universe of bright colors, dancing shapes, poetry and empowerment. Ceizer worked in collaboration with several brands like Coca Cola, Ralph Lauren, Uniqlo, Nike, Heineken, Adobe and colette. With over 17 years in business, Pieter also runs his art and clothing brand, and he exhibits at galleries and museums often.

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

37. Christina Amini. What Makes a Great Book, The Keys to Collaborative Work, Getting a Book Published, and The Future of Content.

podcasters.spotify.com/pod/show/martinaflor/episodes/37--Christina-Amini--What-Makes-a-Great-Book--The-Keys-to-Collaborative-Work--Getting-a-Book-Published--and-The-Future-of-Content-e1eccoo

58:05

In this episode of Open Studio Martina Flor and her guest Christina Amini (@christinaamini) discuss about what makes a great book, the keys to collaborative work, getting a book published, the future of content and much more.

Christina has a wide experience in publishing and she shares it all during this episode. She is the Executive Publishing Director of Art, Food, and Lifestyle Publishing at renowned independent publisher Chronicle Books. She is a professional collaborator and creator—bringing new ideas to fruition every season, as well as overseeing the publishing of more than 120 books and gift products every year.

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

36. Coffee Break #02 | Income Streams, Directing a Studio, Letting Go and Prioritizing Projects.

podcasters.spotify.com/pod/show/martinaflor/episodes/36--Coffee-Break-02--Income-Streams--Directing-a-Studio--Letting-Go-and-Prioritizing-Projects-e1e8c5c

33:41

In this episode of Coffee Breaks, Martina Flor (@martinaflor) and Elías Prado (@eliasjprado) chat about the importance of prioritizing projects, what factors lead to the decision of letting go one a personal project and directing a creative studio.

Coffee Breaks is a series of podcast episodes where Martina and her team have candid conversations talking about what happens behind the doors of her studio in Berlin.

Watch more episodes of Martina Flor's Open Studio at martinaflor.com/podcast

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• Martina Flor

35. Alex Trochut. Overcoming Family Trauma With Creativity, Letting Yourself Be Surprised, Improve Your Skills Through Play, Changing The Game

podcasters.spotify.com/pod/show/martinaflor/episodes/35--Alex-Trochut--Overcoming-Family-Trauma-With-Creativity--Letting-Yourself-Be-Surprised--Improve-Your-Skills-Through-Play--Changing-The-Game-e1e2b9n

01:02:13

In this episode of Open Studio Martina Flor and her guest Alex Trochut (@trochut) discuss about overcoming family trauma with creativity, letting yourself be surprised, improve your skills through play, changing the game.

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

34. Matteo Bologna. Fake It Until You Make It, The Bliss of Ignorance, What Makes a Bad Partner, Staying Small to Maximize Profit and more.

podcasters.spotify.com/pod/show/martinaflor/episodes/34--Matteo-Bologna--Fake-It-Until-You-Make-It--The-Bliss-of-Ignorance--What-Makes-a-Bad-Partner--Staying-Small-to-Maximize-Profit-and-more-e1dnaqq

01:09:54

In this episode of Open Studio Martina Flor and her guest Matteo Bologna (@muccadesign) discuss about faking it until you make it, the bliss of ignorance, what makes a bad partner, staying small to maximize profit and more.

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

32. Malika Favre. Doing What Feels Easy, Making Good Money as an Artist, Being Famous, Going Viral and Choosing a City to Thrive.

podcasters.spotify.com/pod/show/martinaflor/episodes/32--Malika-Favre--Doing-What-Feels-Easy--Making-Good-Money-as-an-Artist--Being-Famous--Going-Viral-and-Choosing-a-City-to-Thrive-e1dcnsi

01:01:42

In this episode of Open Studio Martina Flor and her guest Malika Favre (@malikafavre) discuss about doing what feels easy, making good money as an artist, being famous, going viral and choosing a city to thrive.

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

31. What's coming in season 2

podcasters.spotify.com/pod/show/martinaflor/episodes/31--Whats-coming-in-season-2-e1ckmif

05:36

In this first episode of season 2 of Open Studio, Martina Flor talks about what is coming up in the next episodes of the podcast.

She introduces the new candid conversations between her and her team, called "Coffee Break", and she mentions some of the new guests that this new season awaits.

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• Martina Flor

30. The Best Moments of Season 1, Pt. 2

podcasters.spotify.com/pod/show/martinaflor/episodes/30--The-Best-Moments-of-Season-1--Pt--2-e1c3im6

28:02

In this second review episode of Letter Now! Podcast, Martina Flor reviews the best moments of this first season. She touches on:

  • The Creative Calling
  • Validation
  • Connecting with peers as an introvert
  • Finding Clients
  • Charging what you are worth
  • Creating an income stream

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

28. Lettering, Growing your Business, Coaching, and Ampersands w/ Martina Flor. THE SIMPLE BITS SHOW

podcasters.spotify.com/pod/show/martinaflor/episodes/28--Lettering--Growing-your-Business--Coaching--and-Ampersands-w-Martina-Flor--THE-SIMPLE-BITS-SHOW-e1bh9kq

53:03

In this special episode, Martina Flor switches places from being a host to being a guest. This is an episode from The Simple Bits Show, Dan Cederholm interviews the designer, lettering artist, author, and coach, Martina Flor. Lettering, making fonts, turning your freelancing into a growing business, teaching and coaching and more.

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• Martina Flor

27. The Business of Illustration with Jon Cockley, Co-founder of Handsome Frank.

podcasters.spotify.com/pod/show/martinaflor/episodes/27--The-Business-of-Illustration-with-Jon-Cockley--Co-founder-of-Handsome-Frank-e1b4ntq

01:02:30

In this episode of Letter Now! Podcast, Martina Flor and her guest Jon Cockley (@handsome_frank) talk about this big questions: 

  • Can an illustrator make good money?
  • Does privilege play a role in the success of an artist?
  • What makes a good illustrator?

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

26. Creating Unique Work with Marta Cerdà

podcasters.spotify.com/pod/show/martinaflor/episodes/26--Creating-Unique-Work-with-Marta-Cerd-e1avl12

01:05:01

In this episode of Letter Now! Podcast, Martina Flor and her guest Marta Cerdà (@martacerda) talk about this big questions:

  • Is there a magic formula to create work that stands out?
  • How do you find your niche without limiting yourself creatively?
  • Is it necessary to work by yourself to be able to find your artist voice?
  • How relocating cities can affect your career?
  • And a lot more

Detailed show notes: martinaflor.com/podcast

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• Martina Flor

25. Education 3.0 with Sarah Hyndman

podcasters.spotify.com/pod/show/martinaflor/episodes/25--Education-3-0-with-Sarah-Hyndman-e1adprv

56:32

In this episode of Letter Now! Podcast, Martina Flor and her guest Sarah Hyndman (@typetasting) talk about these big questions:

  • Why do fonts matter?
  • What’s the right way to learn about letter making and typography?
  • Can a typeface change your perspective about things?

Detailed show notes: martinaflor.com/podcast