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Martina Flor’s Open Studio

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In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

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• Martina Flor

84. Martina Flor - Portfolio, Community and Goals

podcasters.spotify.com/pod/show/martinaflor/episodes/84--Martina-Flor---Portfolio--Community-and-Goals-e1sgj1i

23:51

This is a special in-between episodes with serves as recap of the episodes from the last month. It features a short clip of each conversation in one place so you can jump around and get a feel for both the episode and the guest, and then you can always dig deeper by going into one of those episodes. In this one, I gathered a series of clips from some of my solo episodes, where I talk about strategies to showcase your work, building a community and achieving your goals.  

List of episodes and links:

70. Martina Flor - Strategies To Showcase Your Artwork & Attract More Opportunities

72. Martina Flor - Finding A Creative Community To Accelerate Your Progress

74. Martina Flor - End of the year: An Unavoidable Deadline For Your Goals

See full show notes at: martinaflor.com/podcast

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• Martina Flor

83. Season 3: In Case You Missed It pt.2

podcasters.spotify.com/pod/show/martinaflor/episodes/83--Season-3-In-Case-You-Missed-It-pt-2-e1s6aj7

30:03

This is a special in-between episodes with serves as recap of the episodes from the last month. It features a short clip of each conversation in one place so you can jump around and get a feel for both the episode and the guest, and then you can always dig deeper by going into one of those episodes.

List of episodes and links:

71. Thandiwe Muriu - Mentorship & Why You Need It, How To Develop A Strong Style and much more

73. Timothy Goodman. Finding a Dream Job, Writing a Book, Relocating Cities & More

75. Verònica Fuerte, Hey - Being A Woman In A Male-Dominated Industry, Client Outreach & More.

See full show notes at: martinaflor.com/podcast

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• Martina Flor

82. Martina Flor - How To Plan For A Kick-Ass Year

podcasters.spotify.com/pod/show/martinaflor/episodes/82--Martina-Flor---How-To-Plan-For-A-Kick-Ass-Year-e1rrnlf

30:22

During the show, I’ll share the overall framework that I have used in the past years to plan ahead, simplify my business and make a bigger impact and revenue with my skills as an artist, educator, and creative business owner.  I’ll help you identify the things that are working and share with you a golden rule to spot what you should be focusing on to run a profitable business. After this episode, you’ll be ready to rock 2023.

See show notes at martinaflor.com/podcast

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• Martina Flor

81. Jon Contino - Finding Peace In Creative Work, You Need A Hobby, Navigating the Peaks And Valleys, Being True To Yourself & The Uglybooks

podcasters.spotify.com/pod/show/martinaflor/episodes/81--Jon-Contino---Finding-Peace-In-Creative-Work--You-Need-A-Hobby--Navigating-the-Peaks-And-Valleys--Being-True-To-Yourself--The-Uglybooks-e1rg6hv

01:23:24
Today, I’ll be having a conversation with New York native Jon Contino, an influential staple in the design and branding community. Jon went deep into the stories that make him one of the greatest references in design and illustration of our times – he shared his personal p...

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• Martina Flor

80. Martina Flor - How To Get More Eyes On Your Work

podcasters.spotify.com/pod/show/martinaflor/episodes/80--Martina-Flor---How-To-Get-More-Eyes-On-Your-Work-e1r5b6i

25:51

In this solo episode I touch on why getting eyes on your work is important and what it can do for your creative career.

I wish I had discovered this earlier – the work you create today sets the ground for the work you’ll be doing tomorrow. Knowing this, you can start being more intentional about the kind of projects you work on and how you showcase them in order to connect you with better opportunities in the future.  In this episode, I help you optimize your creative output, showcase it wisely and build authority in your discipline.

See full show notes at martinaflor.com/podcast

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• Martina Flor

79. Svetlana Jakel, Founder of Illustration Agency Kombinatrotweiss - The Business of Illustration, What Clients Are Looking For In A Commercial Artist, The Trends Of Illustration, And More

podcasters.spotify.com/pod/show/martinaflor/episodes/79--Svetlana-Jakel--Founder-of-Illustration-Agency-Kombinatrotweiss---The-Business-of-Illustration--What-Clients-Are-Looking-For-In-A-Commercial-Artist--The-Trends-Of-Illustration--And-More-e1qq84e

01:11:18
This is a special episode because as I wrap up the third season of this podcast, I want to bring another perspective over the business of illustration by interviewing illustration agent Svetlana Jakel. Svetlana has been running illustration agency Kombinatrotweiss since 2002...

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• Martina Flor

78. Martina Flor - Getting things done - Productivity Hacks You Don't Want To Skip

podcasters.spotify.com/pod/show/martinaflor/episodes/78--Martina-Flor---Getting-things-done---Productivity-Hacks-You-Dont-Want-To-Skip-e1q889a

27:58

In this solo episode I share my most precious productivity hacks.  Getting things done in less time is one thing many of us strive for. However, we keep on focusing on the unimportant and investing our precious time in the things that don’t really move the needle of our life and career.

In this episode, I share the specific framework I use today to structure my week and hit my goals. I will also provide specific tips that have boosted my productivity and allowed me to go from working over 50 hours down to  25 hours a week getting the same amount of things, or more, done.

See full show notes at martinaflor.com/podcast

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• Martina Flor

77. Season 3: In Case You Missed It

podcasters.spotify.com/pod/show/martinaflor/episodes/77--Season-3-In-Case-You-Missed-It-e1q2qa2

31:28

This is a special in-between episodes with serves as recap of the episodes from the last month. It features a short clip of each conversation in one place so you can jump around and get a feel for both the episode and the guest, and then you can always dig deeper by going into one of those episodes.

List of episodes:

66. Karan Singh, The Importance Of Authenticity, Being A Self-taught Artist, Imposter Syndrome & more.
67. Petra Eriksson. The Path To Finding Your Call, Pushing The Introvert Inside You & more.
69. Jordan Metcalf - Turning Your Hobby Into Your Job, Auditing Your Creative Career & more.

See full show notes:
martinaflor.com/podcast

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• Martina Flor

76. Martina Flor - 3 Easy Ways To Achieve Your Goals Before The End Of The Year

podcasters.spotify.com/pod/show/martinaflor/episodes/76--Martina-Flor---3-Easy-Ways-To-Achieve-Your-Goals-Before-The-End-Of-The-Year-e1pntfh

24:19

In this solo episode we’ll get hands-on and work towards achieving our end-of-the-year goals.  Goals require work and decision-making, and this is the reason why we keep on pushing them forward. In this show, I’ll share 3 steps that have helped me in the past achieve a goal that changed my life and career forever.  

See full show notes at: martinaflor.com/podcast

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• Martina Flor

75. Verònica Fuerte, Hey - Being A Woman In A Male-Dominated Industry, Client Outreach & more

podcasters.spotify.com/pod/show/martinaflor/episodes/75--Vernica-Fuerte--Hey---Being-A-Woman-In-A-Male-Dominated-Industry--Client-Outreach--more-e1pfnuc

55:04
Verònica is a designer, illustrator, international speaker and creative director from Barcelona. After graduating from Elisava and Eina, she gained experience in several design studios.   In 2007 she founded Hey, which has grown steadily since achieving worldwide re...

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• Martina Flor

74. Martina Flor - End of the year: An Unavoidable Deadline For Your Goals

podcasters.spotify.com/pod/show/martinaflor/episodes/74--Martina-Flor---End-of-the-year-An-Unavoidable-Deadline-For-Your-Goals-e1p3f11

23:53

In this solo episode I touch on the anxiety that we all feel as the end of the year drives closer.

Where did all the time go? We ask ourselves as we look at our bucket list of goals and we realize that there are still some of them unfinished or not even close to being done.

I believe that the end of the year is a great, tangible deadline that you can use to accomplish important goals and in this episode, I help you sort things out and get ready to cross some of them off your bucket list.

See full show notes at martinaflor.com/podcast

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• Martina Flor

73. Timothy Goodman. Finding a Dream Job, Writing a Book, Relocating Cities & More

podcasters.spotify.com/pod/show/martinaflor/episodes/73--Timothy-Goodman--Finding-a-Dream-Job--Writing-a-Book--Relocating-Cities--More-e1osedo

01:13:23
Timothy is an artist, graphic designer, author and public speaker.   His art and words have populated walls, buildings, packaging, shoes, clothing, books, magazine covers and galleries all over the world for brands such as Nike, Apple, Google, MoMA, Netflix, Tiffany...

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• Martina Flor

72. Martina Flor - Finding A Creative Community To Accelerate Your Progress

podcasters.spotify.com/pod/show/martinaflor/episodes/72--Martina-Flor---Finding-A-Creative-Community-To-Accelerate-Your-Progress-e1og4oq

26:32

In this solo episode I touch on why a community is essential to achieve your goals and see success in your career as an artist and creative.
There’s no progress in isolation and a community can help you step out of your bubble, unveil your talents, and get you there where you want to be FASTER & WITH MORE EASE.

In this episode, I explore why community is important by giving examples of my own experience and the dozens of artists that have been on this podcast. I also leave you with a few guidelines to build or find the one that works best for you and that will support you along your journey.

See full show notes at martinaflor.com/podcast

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• Martina Flor

71. Thandiwe Muriu - Mentorship & Why You Need It, How To Develop A Strong Style, Gaining & Keeping Clients, Insights On The World Of Fine Art & How To Know If Your Art Is Good Enough

podcasters.spotify.com/pod/show/martinaflor/episodes/71--Thandiwe-Muriu---Mentorship--Why-You-Need-It--How-To-Develop-A-Strong-Style--Gaining--Keeping-Clients--Insights-On-The-World-Of-Fine-Art--How-To-Know-If-Your-Art-Is-Good-Enough-e1o3t1t

51:22
Thandiwe Muriu is a photographer born and raised in Nairobi, Kenya.  As a female artist operating in a previously male-dominated field, she is passionate about celebrating and empowering her fellow women. In her CAMO series, Thandiwe showcases Africa’s unique mix of vibr...

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• Martina Flor

70. Martina Flor - Strategies To Showcase Your Artwork & Attract More Opportunities

podcasters.spotify.com/pod/show/martinaflor/episodes/70--Martina-Flor---Strategies-To-Showcase-Your-Artwork--Attract-More-Opportunities-e1nqpim

27:51

Doing great work is at the heart of every creative career, and is what most artists and designers invest a fair amount of time in. However, that is just one part of the equation – putting the work out there and getting noticed by the right people is equally important. In this episode, we’ll discuss on 3 strategies that you can use to showcase your work, not just for the sake of it but in a manner and in a place that connects you with dream opportunities and clients.

See full show notes at martinaflor.com/podcast

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• Martina Flor

69. Jordan Metcalf - Turning Your Hobby Into Your Job, Auditing Your Creative Career, Pivoting, How Artists Become Products, And Experimenting & Keeping It Interesting

podcasters.spotify.com/pod/show/martinaflor/episodes/69--Jordan-Metcalf---Turning-Your-Hobby-Into-Your-Job--Auditing-Your-Creative-Career--Pivoting--How-Artists-Become-Products--And-Experimenting--Keeping-It-Interesting-e1nf6cn

01:00:01
Jordan Metcalf is a South African-born, Portland-based graphic designer, creative director, and artist. After over a decade of independently designing brands and exploring new ways to help tell stories through diverse and experimental lettering projects for clients like Nike...

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• Martina Flor

68. Martina Flor: How To Get Better At Your Craft & Build A Portfolio

podcasters.spotify.com/pod/show/martinaflor/episodes/68--Martina-Flor-How-To-Get-Better-At-Your-Craft--Build-A-Portfolio-e1n5gb1

26:40

In this solo episode I touch on getting better at your craft and strategies to find the time to produce work and build a portfolio.  Doing great work has always been at the core of my career as an artist, and I’ve seen that happening repeatedly with many of the artists I interview on this podcast.

I advocate for this approach with my students, the members of my coaching program, and with every assignment that I take on: doing your best work is priority.   But getting really good at your craft takes time and life keeps getting on the way, so in this episode I provide you with a few strategies that you can use to clear up your way and start seeing real progress in your craft.

See full show notes at martinaflor.com/podcast

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• Martina Flor

67. Petra Eriksson - The Path To Finding Your Call, Pushing The Introvert Inside You, Client Outreach, Doing Good Work And Being A Professional.

podcasters.spotify.com/pod/show/martinaflor/episodes/67--Petra-Eriksson---The-Path-To-Finding-Your-Call--Pushing-The-Introvert-Inside-You--Client-Outreach--Doing-Good-Work-And-Being-A-Professional-e1ms4t4

01:09:47

Petra Eriksson is an artist and illustrator born in Stockholm. Petra took a journey via Dublin. Malta, Berlin and Barcelona and her work is littered with the eclectic references she picked up along the way.

Petra studied graphic design at the renowned Bergs School of Communication before venturing into the world of freelance illustration. Her bold and colourful work, often dotted with confetti and other abstract compositions, have become her signature style. She is especially renowned for her portraits of women.

See full show notes at martinaflor.com/podcast

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• Martina Flor

66. Karan Singh - The Importance Of Authenticity, Being A Self-taught Artist, Imposter Syndrome, The Power Of Persistence, Failing& Succeding, and Epiphanies

podcasters.spotify.com/pod/show/martinaflor/episodes/66--Karan-Singh---The-Importance-Of-Authenticity--Being-A-Self-taught-Artist--Imposter-Syndrome--The-Power-Of-Persistence--Failing-Succeding--and-Epiphanies-e1mhi5d

58:19

Karan Singh, an artist and illustrator living in Melbourne, Australia. His distinct work is a contemporary and playful combination of op-art and mid-century graphic design. Through restricted yet vibrant color palettes and hypnotizing patterns, he explores and exploits our perception of depth and movement. His art lives in an eclectic variety of mediums, including prints, animation, video, augmented reality, puzzles, sculpture and clothing.

Over his professional career he has lived in a number of cities including Tokyo, New York, Amsterdam, Malmö, Sydney and Melbourne; where he has worked with the likes of The Oscars, NASA, Apple, Louis Vuitton, The New York Times and Nike.

See full show notes at martinaflor.com/podcast

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• Martina Flor

65. Martina Flor's Open Studio Season 2, Recap. 4 - Solo episodes

podcasters.spotify.com/pod/show/martinaflor/episodes/65--Martina-Flors-Open-Studio-Season-2--Recap--4---Solo-episodes-e1luv6h

32:09

In this podcast I have interviewed dozens of accomplished artists and creatives to basically answer one valuable question “How did they get where they are?”.

Now, while we prepare for all the greatness that is coming on season 3, I’m releasing these special recap episode which features some of the best moments of season 2 in one place, so you can always dig deeper an go listen to one of these episodes.

See full show notes at martinaflor.com/podcast

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• Martina Flor

64. Martina Flor's Open Studio Season 2, Recap. 3 - Alex Trochut, Lisa Congdon, Sebastian Curi

podcasters.spotify.com/pod/show/martinaflor/episodes/64--Martina-Flors-Open-Studio-Season-2--Recap--3---Alex-Trochut--Lisa-Congdon--Sebastian-Curi-e1lltla

34:41

In this podcast I have interviewed dozens of accomplished artists and creatives to basically answer one valuable question “How did they get where they are?”.

Now, while we prepare for all the greatness that is coming on season 3, I’m releasing these special recap episode which features some of the best moments of season 2 in one place, so you can always dig deeper an go listen to one of these episodes.

See full show notes at martinaflor.com/podcast

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• Martina Flor

63. Martina Flor's Open Studio Season 2, Recap. 2 - Matteo Bologna, Christina Amini, EFDOT

podcasters.spotify.com/pod/show/martinaflor/episodes/63--Martina-Flors-Open-Studio-Season-2--Recap--2---Matteo-Bologna--Christina-Amini--EFDOT-e1lcfd5

37:23

In this podcast I have interviewed dozens of accomplished artists and creatives to basically answer one valuable question “How did they get where they are?”.

Now, while we prepare for all the greatness that is coming on season 3, I’m releasing these special recap episode which features some of the best moments of season 2 in one place, so you can always dig deeper an go listen to one of these episodes.

See full show notes at martinaflor.com/podcast

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• Martina Flor

62. Martina Flor's Open Studio Season 2, Recap. Malika Favre, Erik Marinovich & Lauren Hom.

podcasters.spotify.com/pod/show/martinaflor/episodes/62--Martina-Flors-Open-Studio-Season-2--Recap--Malika-Favre--Erik-Marinovich--Lauren-Hom-e1l313e

38:10

In this podcast I have interviewed dozens of accomplished artists and creatives to basically answer one valuable question “How did they get where they are?”.

Now, while we prepare for all the greatness that is coming on season 3, I’m releasing these special recap episode which features some of the best moments of season 2 in one place, so you can always dig deeper an go listen to one of these episodes.

For the full list of the guests featured today see the episode description, right below where you press play in your podcast app or as usual you can head to martinaflor.com/podcast and find all the details there.

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• Martina Flor

61. Martcellia Liunic - How to Start an Art Based Online Shop, Landing Brand Collaborations, Making a Line of Products for H&M, Licensing and Royalties and Working with a Partner

podcasters.spotify.com/pod/show/martinaflor/episodes/61--Martcellia-Liunic---How-to-Start-an-Art-Based-Online-Shop--Landing-Brand-Collaborations--Making-a-Line-of-Products-for-HM--Licensing-and-Royalties-and-Working-with-a-Partner-e1kps7a

51:54
Martcellia Liunic, an illustrator, art director and visual artist that lives and works in Jakarta, Indonesia. Liunic started her illustration career in 2015 and has worked for various clients such as Google, Netflix, Youtube, Samsung, Snapchat, Harper’s Bazaar, and Aqua to n...

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• Martina Flor

60. Martina Flor - 5 Mistakes That Working Artists Need To Avoid

podcasters.spotify.com/pod/show/martinaflor/episodes/60--Martina-Flor---5-Mistakes-That-Working-Artists-Need-To-Avoid-e1khnua

40:29

In this solo episode I touch on the 5 mistakes that every working artist needs to avoid.  I’ll speak about the frameworks that artists and creatives neglect and that can have a huge positive impact on your business.

Systems have been life-changing for me and have allowed me to scale my results and impact as a lettering artist. The right frameworks can help you save time, do more of the work you love doing and have a greater impact.

I’ll also share some insights into Leap Now, my coaching program for creatives that is open for registrations right now, along with the words of former members. 

See full show notes at martinaflor.com/podcast

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• Martina Flor

59. Martina Flor - Overcoming Imposter Syndrome

podcasters.spotify.com/pod/show/martinaflor/episodes/59--Martina-Flor---Overcoming-Imposter-Syndrome-e1k6o0e

23:54

In this solo episode I touch on one of the greatest plagues of our times: Impostor Syndrome. We’ll discuss what impostor syndrome is, what it makes and how to overcome it.

We’ll address why we experience it, how it works, and what are the strategies you can implement to stop it from getting in the way of achieving your goals. If you ever experienced impostor syndrome – which I’m pretty sure you did – or you’re struggling with it right now, and is holding you back from achieving a certain thing in your life and career, this episode will help you put things in perspective, give you a framework to overcome fear and set you in action towards your goals.

See full show notes at martinaflor.com/podcast

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• Martina Flor

58. Martina Flor - Client Outreach For Artists

podcasters.spotify.com/pod/show/martinaflor/episodes/58--Martina-Flor---Client-Outreach-For-Artists-e1jsqh3

34:50

In this solo episode I touch on client outreach, one of the backbones of any creative business.  Smart artists don’t wait to be discovered, they go after their opportunities.

In this show we touch on why reaching out to clients is extremely important, how often you should be doing it, and what is an effective framework you could follow. I’ll also discuss the main mistakes that I see artists making when they do client outreach and share with you the effective method that I use to do that myself in my business today.

If you’re running a solo business, this episode will help you get focused and get better results. If you’re thinking of making the leap, it’ll provide you with steps that you can implement today to get those first assignments.

See entire show notes at martinaflor.com/podcast

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• Martina Flor

57. Martina Flor - Should You Go Freelance As An Artist?

podcasters.spotify.com/pod/show/martinaflor/episodes/57--Martina-Flor---Should-You-Go-Freelance-As-An-Artist-e1jnjdk

43:09

In this solo episode I address a common question among artists and creatives: should I go freelance?.

In my experience working with hundreds of artists, interviewing dozens of them on this podcast and being a freelance artist myself, I understand the reasons why an artist may want to go solo with their business. In this episode, we discuss the motivations behind most artists wanting to open their own studios and the things that stop many from making the leap. We will touch on the things that going solo as an artist will require from you and how you could prepare yourself for taking that step.

If you’re thinking of going freelance, this episode will give you tools to find clarity and get you going. If you’re already freelancing, it will help you make an audit and think of ways to improve your results.

See full show notes at martinaflor.com/podcast

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• Martina Flor

56. Lauren Hom - How Artists Make A Good Living With Their Art, Going Freelance, Promoting Your Work, Passion Projects, Connecting With Your People and Social Media

podcasters.spotify.com/pod/show/martinaflor/episodes/56--Lauren-Hom---How-Artists-Make-A-Good-Living-With-Their-Art--Going-Freelance--Promoting-Your-Work--Passion-Projects--Connecting-With-Your-People-and-Social-Media-e1jf60h

01:15:26

Lauren is a designer, letterer, and educator. A self-proclaimed "artist with a business brain", she picked up hand lettering as a hobby while studying advertising at the School of Visual Arts. Over the next few years (and thanks to the power of the internet), she leveraged a few clever passion projects into a thriving design career.

Known for her bright color palettes, playful letterforms, and quirky copywriting, Lauren has created work for clients like Vans, Google, and Adobe. She loves sharing what she's learned with others through her blog, Instagram, and library of online courses.

Lauren dropped so many pearls of wisdom. I’m sure you’ll love this episode with her as much as I enjoyed doing it.

Full show notes at martinaflor.com/podcast

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• Martina Flor

55. How I Built A Successful Career As A Lettering Artist — Dream Assignments, Building A Team, Navigating The Covid-19, And Impacting The Life And Businesses Of Other Artists (Ft. Mike Rosado)

podcasters.spotify.com/pod/show/martinaflor/episodes/55--How-I-Built-A-Successful-Career-As-A-Lettering-Artist--Dream-Assignments--Building-A-Team--Navigating-The-Covid-19--And-Impacting-The-Life-And-Businesses-Of-Other-Artists-Ft--Mike-Rosado-e1jc15p

54:18
In this episode I feature a conversation that I had a few weeks ago on The Pencil Pushers Podcast with Mike Rosado. As you know, I like featuring accomplished artists on this podcast to unveil strategies that could help you unlock your creative potential and make a living wi...