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Martina Flor’s Open Studio

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In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

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• Martina Flor

114. Confidence Hacks for Creatives by Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/114--Confidence-Hacks-for-Creatives-by-Martina-Flor-e2aeel7

18:37

Welcome to another inspiring episode of Martina Flor's Open Studio! In this edition, we're delving into a topic that resonates with every creative: "Building Confidence as an Artist." Host Martina Flor takes you on a journey to explore the importance of confidence and provides actionable steps to boost your artistic self-assurance.


See full show notes at ➡️ https://www.martinaflor.com/podcast Join my upcoming Lettering Masterclass ➡️ https://www.martinaflor.com/masterclass

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• Martina Flor

113. Strategies for Standing Out - Martina Flor Open Studio

podcasters.spotify.com/pod/show/martinaflor/episodes/113--Strategies-for-Standing-Out---Martina-Flor-Open-Studio-e2a55e3

21:29

Welcome to Season 5 of Martina Flor's Open Studio! This season, we're addressing key questions from the lettering artist and creative community. Join us for discussions on building an impressive portfolio, breaking into the professional world of lettering, and more. See full show notes at ➡️ https://www.martinaflor.com/podcast Join my upcoming Lettering Masterclass ➡️ https://www.martinaflor.com/masterclass

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• Martina Flor

112. Season Finale! Best Moments of Martina Flor's Open Studio season 4

podcasters.spotify.com/pod/show/martinaflor/episodes/112--Season-Finale--Best-Moments-of-Martina-Flors-Open-Studio-season-4-e27lmar

30:39

Thank you for watching and listening to this podcast, you are the motor that keeps Open Studio alive! Subscribe and leave us a review to help us keeping doing this and more for you. Have a great summer and see you on season 5!


See full shownotes at https://www.martinaflor.com/podcast

Download Lettering DNA PDF here: https://www.martinaflor.com/letteringdna

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• Martina Flor

111. How To Build Momentum by Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/111--How-To-Build-Momentum-by-Martina-Flor-e274kn3

25:18

You know that amazing feeling when you're in the zone, riding the wave of momentum? It's the ultimate catalyst for achieving your goals and making things happen. But how do you discover it and maintain it, especially when life throws obstacles your way?


Get ready, because in this episode, I'll unveil practical and powerful techniques to unlock the unstoppable force of momentum.

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• Martina Flor

110. 5 Essentials Pillars for Mastering Your Craft - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/110--5-Essentials-Pillars-for-Mastering-Your-Craft---Martina-Flor-e26rsqn

28:34

Imagine others in awe, asking, "How do you do it?" Picture creating work you’re really proud of. Mastering a craft isn't exclusive to the naturally gifted—it's within your reach as well. In this episode, uncover the 5 essential pillars to thrive with your art and become the master of any craft. Get ready to unleash your creative potential. See full show notes at ➡️ https://www.martinaflor.com/podcast Download Lettering DNA PDF here ➡️ https://www.martinaflor.com/letteringdna

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• Martina Flor

109. How To Plan For A Productive Creative Summer (Winter) - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/109--How-To-Plan-For-A-Productive-Creative-Summer-Winter---Martina-Flor-e26ivq9

27:53

Half the year is gone, but the opportunities for creative and business growth are still abundant!


Whether you're entering  the summer season or embracing the winter chill, join me as I reveal my three steps to planning for a productive creative season. Tune in and and make the most of the time ahead!


See full show notes at ➡️ https://www.martinaflor.com/podcast Download Lettering DNA PDF here ➡️ https://www.martinaflor.com/letteringdna




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• Martina Flor

108. Expert Tips for Building Your Portfolio - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/108--Expert-Tips-for-Building-Your-Portfolio---Martina-Flor-e26a7p7

22:00

In this solo episode I touch on getting better at your craft and strategies to find the time to produce work and build a portfolio. Doing great work has always been at the core of my career as an artist, and I’ve seen that happening repeatedly with many of the artists I interview on this podcast. I advocate for this approach with my students, the members of my coaching program, and with every assignment that I take on: doing your best work is priority. But getting really good at your craft takes time and life keeps getting on the way, so in this episode I provide you with a few strategies that you can use to clear up your way and start seeing real progress in your craft.


See full show notes at ➡️ https://www.martinaflor.com/podcast

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• Martina Flor

107. Transforming Artists' Careers: The Truth About My Group Business Coaching Program for Lettering Artists & Illustrators

podcasters.spotify.com/pod/show/martinaflor/episodes/107--Transforming-Artists-Careers-The-Truth-About-My-Group-Business-Coaching-Program-for-Lettering-Artists--Illustrators-e260vpc

58:07

Sign up for Leap Now here ➡️ https://www.maketheleapnow.com In this episode we dive deep into the success stories of the three of them who are also alumni from my business group coaching program, Leap Now, designed exclusively for lettering artists and illustrators. If you’re wondering, what is in this episode for me?. Well, I believe that it can give you tons of clarity around how coaching and support can make a difference in your career and freelance business, and decide whether this is something you may benefit from as well. See full show notes at ➡️ https://www.martinaflor.com/podcast

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• Martina Flor

106. Is the Lettering & Illustration Market Oversaturated? - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/106--Is-the-Lettering--Illustration-Market-Oversaturated----Martina-Flor-e25ne7i

24:56

Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop Breaking news: The lettering and illustration market is NOT oversaturated! 📣 In this episode, I'm going to show you the four key factors you need to embrace to find your unique place and thrive with your work. Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com See full show notes at ➡️ https://www.martinaflor.com/podcast

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• Martina Flor

105. How To Shape Your Success Mindset - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/105--How-To-Shape-Your-Success-Mindset---Martina-Flor-e25d1nf

26:33
Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop What is the one thing that has the power to elevate you or bring you down? The factor that can determine your success or failure? Th...

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• Martina Flor

104. Survey Results Are Here! Find Out How Commercial Artists Are Making An Income - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/104--Survey-Results-Are-Here--Find-Out-How-Commercial-Artists-Are-Making-An-Income---Martina-Flor-e24vrno

35:26

SEE THE SURVEY RESULTS 👉🏼 https://www.martinaflor.com/survey-results


Wondering how to make an income with your creative skills? Curious about how much other commercial artists are charging for editorial, publishing, advertising and packaging assignments? Get ready because today I’ll share with you the results of the survey on the business of lettering and illustration, and the insights are eye opening. Let’s dive in!


Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop

Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com


See full show notes at ➡️ https://www.martinaflor.com/podcast

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• Martina Flor

103. Unveiling My Income Streams and the Rates I Charge for Projects

podcasters.spotify.com/pod/show/martinaflor/episodes/103--Unveiling-My-Income-Streams-and-the-Rates-I-Charge-for-Projects-e24ic9o

44:29

TAKE THE SURVEY 👉🏼 https://www.martinaflor.com/survey Prepare yourselves to get the inside scoop on what a real working lettering artist makes for an income. If you've ever wondered about the nitty-gritty details of income streams in this biz, you're in for a treat. I'm about to spill the beans on all the different ways I make money and share how much I charge for different projects. This episode is about to give you a front-row seat to the financial realities of a lettering artist's business. Let's dive in! Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com See full show notes at ➡️ https://www.martinaflor.com/podcast

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• Martina Flor

102. How to monetize your skills (income streams) - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/102--How-to-monetize-your-skills-income-streams---Martina-Flor-e24738k

23:07

Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com. We are opening registration soon! You don’t need clients to make a living with your art! In this episode I’m going to get your creative juices flowing around the myriad of things you could be doing to monetize your work. Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com See full show notes at ➡️ https://www.martinaflor.com/podcast

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• Martina Flor

101. How to Build a Career as a Lettering Artist or Illustrator – Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/101--How-to-Build-a-Career-as-a-Lettering-Artist-or-Illustrator--Martina-Flor-e23qr2p

27:17

Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com. We are opening registration soon! Today we will be speaking about how to build a career as a lettering artist or illustrator. This is the first episode of a series that is coming in anticipation to my group business coaching program for lettering artists and illustrators that is opening registrations at the end of June. Mark your calendar and sign up for the waiting list on https://www.maketheleapnow.com See full show notes at https://www.martinaflor.com/podcast

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• Martina Flor

100. Jessica Hische - Finding Your Style, Getting Client Assignments, Going Viral vs Growing Steadily, Following Your Passion & Parenting

podcasters.spotify.com/pod/show/martinaflor/episodes/100--Jessica-Hische---Finding-Your-Style--Getting-Client-Assignments--Going-Viral-vs-Growing-Steadily--Following-Your-Passion--Parenting-e23ed74

01:22:16
Today I’m celebrating the episode number 100 🤩 of this podcast by having a conversation with Jessica Hische. Jessica is a lettering artist and ​New York Times Best-selling ​author​ based in Oakland, California​. ​She specializes in typographical work for logos, film, books, ...

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• Martina Flor

99. Martina Flor - 5 Steps To Landing Paid Assignments

podcasters.spotify.com/pod/show/martinaflor/episodes/99--Martina-Flor---5-Steps-To-Landing-Paid-Assignments-e22jhv9

25:33
In past episodes we have been speaking about ways to build your portfolio. I even shared a checklist which you that you can still download on ➡️ https://www.martinaflor.com/portfoliochecklist In this episode we are going to: 👉🏼 Look into the 5 steps you need to take to lan...

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• Martina Flor

98. Martina Flor - Checklist for an Outstanding Portfolio

podcasters.spotify.com/pod/show/martinaflor/episodes/98--Martina-Flor---Checklist-for-an-Outstanding-Portfolio-e226010

32:56

Download the full Portfolio Checklist ebook ➡️ https://www.martinaflor.com/portfoliochecklist If you're struggling to figure out what your portfolio should include, this episode is for you, because I’m going to cut straight to the chase and provide you with a checklist of the things your website should have to attract the right clients—and close the deal! See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips Follow me on instagram ➡️ https://www.instagram.com/martinaflor/ My coaching program ➡️ https://www.maketheleapnow.com/

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• Martina Flor

97. Martina Flor - Lessons Learned From Launching My New Website

podcasters.spotify.com/pod/show/martinaflor/episodes/97--Martina-Flor---Lessons-Learned-From-Launching-My-New-Website-e21npa8

30:53

In the previous episode, we discussed why the websites don't work and how to avoid the pitfalls. Go check it out, is episode number 95. Now, last week, I relaunched my own website and I’d like to share with you some of the things I’ve learned so that you can use them in your own website. See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips Follow me on instagram ➡️ https://www.instagram.com/martinaflor/

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• Martina Flor

96. Better Letters - Sam Roberts From BLAG Magazine - The World of Sign Painting & Ghostsigns, Monetizing A Side Project, Validating Your Ideas, Inspiring Awe and much more.

podcasters.spotify.com/pod/show/martinaflor/episodes/96--Better-Letters---Sam-Roberts-From-BLAG-Magazine---The-World-of-Sign-Painting--Ghostsigns--Monetizing-A-Side-Project--Validating-Your-Ideas--Inspiring-Awe-and-much-more-e21csj9

01:13:55

Sam Roberts is the editor and publisher of BLAG (Better Letters Magazine), the world’s only print and online publication dedicated to sign painting (see https://bl.ag). He is a Londoner living in Catalonia, Spain, and the author of numerous books and articles about the craft of sign painting, and its history. See full show notes at ➡️ https://www.martinaflor.com/podcast Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips Follow me on instagram ➡️ https://www.instagram.com/martinaflor/

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• Martina Flor

95. Martina Flor - Why Most Portfolios Don't Work (And How To Avoid The Pitfalls)

podcasters.spotify.com/pod/show/martinaflor/episodes/95--Martina-Flor---Why-Most-Portfolios-Dont-Work-And-How-To-Avoid-The-Pitfalls-e20u1a6

28:17

Your portfolio is your presentation card and is an essential tool to make money as a commercial artist. Without it, no client or customer will hit the contact button and hire you. However, most portfolios don’t serve the purpose of attracting paid assignments. In this episode I’ll tell you why and how to avoid the pitfalls. Listen up!


See full show notes at ➡️ https://www.martinaflor.com/podcast

Sign up for my Free Lettering Masterclass ➡️ https://martinaflor.easywebinar.live/lettering-masterclass

Sign up for my Lettering Tips newsletter ➡️ https://www.martinaflor.com/letteringtips

Follow me on instagram ➡️ https://www.instagram.com/martinaflor/

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• Martina Flor

94. Kevin Cantrell - Cracking The System Behind Your Style, Doing Business As An Expert, Partnering, Work-Life Balance & Building Cofidence As An Artist

podcasters.spotify.com/pod/show/martinaflor/episodes/94--Kevin-Cantrell---Cracking-The-System-Behind-Your-Style--Doing-Business-As-An-Expert--Partnering--Work-Life-Balance--Building-Cofidence-As-An-Artist-e20ftdb

01:04:36
Today, I’ll be having a conversation with Kevin Cantrell. Head of his eponymous studio, Kevin functions as the creative director and design lead for all KCS client projects. Kevin has a deep understanding and love of lettering and typographical aesthetics.   Kevin ...

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• Martina Flor

93. Martina Flor - My Biggest Ahá Moment This Week

podcasters.spotify.com/pod/show/martinaflor/episodes/93--Martina-Flor---My-Biggest-Ah-Moment-This-Week-e2027bg

01:06:25

In this short, solo episode, I tell you about this epiphany that I had a couple of days ago, when I was struggling to find a way to find a literary agent to help me publish my upcoming book.

For many, reaching out for help might sound negative because it would mean that you can't do things by yourself. But that's only natural, and accepting the fact that sometimes there is an easier way to achieve what you want by asking for help to your close circle is the first and most important step towards actually achieving it.

See full show notes at https://www.martinaflor.com/podcast

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• Martina Flor

92. Martina Flor - 3 Tactics To Attract Dream Assingments—Even If You Haven't Launched Your Business

podcasters.spotify.com/pod/show/martinaflor/episodes/92--Martina-Flor---3-Tactics-To-Attract-Dream-AssingmentsEven-If-You-Havent-Launched-Your-Business-e1vl4kb

33:18

In this solo show, I share strategies and tactics that you can use to advance your career as a lettering artist or illustrator. Today I’ll be speaking about strategies to get out of your way, share your work and start attracting dream assignments.

Last week we released the episode with Ken Barber, and he inspired me to record this one.
Go check it out ➡️
https://youtu.be/lHIgFYPtAtU 

Sign up for my Lettering Tips newsletter ➡️  https://www.martinaflor.com/letteringtips
Follow me on instagram ➡️  https://www.instagram.com/martinaflor/
See full show notes ➡️ https://www.martinaflor.com/podcast
Take my Ultimate Lettering Quiz ➡️ https://www.martinaflor.com/quiz

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• Martina Flor

91. Ken Barber - Secrets To Mastering A Skill, Finding Models & Mentors, The Importance Of Honest Feedback, Perfection, Acceptance & Patience

podcasters.spotify.com/pod/show/martinaflor/episodes/91--Ken-Barber---Secrets-To-Mastering-A-Skill--Finding-Models--Mentors--The-Importance-Of-Honest-Feedback--Perfection--Acceptance--Patience-e1v98mv

01:22:31
Today, I’ll be having a conversation with Ken Barber Ken is a lettering artist, type designer, author, and educator. For 30 years, he's made distinctive logos for global brands and created dozens of fonts. He blames his obsession with letterforms on Don Martin comics, Santa...

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• Martina Flor

90. Martina Flor - From Amateur To Pro: When Are You Ready to Make A Living With Your Skills?

podcasters.spotify.com/pod/show/martinaflor/episodes/90--Martina-Flor---From-Amateur-To-Pro-When-Are-You-Ready-to-Make-A-Living-With-Your-Skills-e1uv5j3

37:22

In this solo episode I touch on how to make the transition from amateur to pro. You have invested so much time into honing your skills and doing great work, and you’re now wondering: how do I turn my passion into my livelihood?

In this episode, I share with you actionable strategies to start making that transition – and engage other people who would keep you accountable along the way. What do I mean by that? Listen in on today’s show and find out!

Sign up for my Free Lettering Masterclass ➡️ https://www.martinaflor.com/masterclass
Sign up for my Lettering Tips newsletter ➡️  https://www.martinaflor.com/letteringtips
Follow me on instagram ➡️  https://www.instagram.com/martinaflor/
See full show notes ➡️ https://www.martinaflor.com/podcast

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• Martina Flor

89. Martina Flor - How To Build Confidence As An Artist

podcasters.spotify.com/pod/show/martinaflor/episodes/89--Martina-Flor---How-To-Build-Confidence-As-An-Artist-e1uk6mv

38:23
Sign up for my Lettering Tips newsletter ➡️  https://www.martinaflor.com/letteringtips Follow me on instagram ➡️  https://www.instagram.com/martinaflor/ See full show notes ➡️ https://www.martinaflor.com/podcast In this solo episode I speak about building confiden...

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• Martina Flor

88. Mary Kate McDevitt - Making Your Splash As An Artist, Overcoming Creative Block,Mental Health & Reaching Out For Help, And Teaching What You Know.

podcasters.spotify.com/pod/show/martinaflor/episodes/88--Mary-Kate-McDevitt---Making-Your-Splash-As-An-Artist--Overcoming-Creative-Block-Mental-Health--Reaching-Out-For-Help--And-Teaching-What-You-Know-e1u8tk7

01:26:55
Sign up for my Lettering Tips newsletter ➡️  https://www.martinaflor.com/letteringtips Follow me on instagram ➡️  https://www.instagram.com/martinaflor/ See full show notes ➡️ https://www.martinaflor.com/podcast Mary Kate McDevitt is a lettering artist and illustra...

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• Martina Flor

87. Martina Flor - Stop Practicing

podcasters.spotify.com/pod/show/martinaflor/episodes/87--Martina-Flor---Stop-Practicing-e1tujl9

30:02
When you are a lettering artist, an illustrator or a creative of any sort, investing time into honing your skills is the right thing to do. This is the thing you want to be known for and it pays off. Now, how you invest your time is paramount to actually getting you there ...

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• Martina Flor

86. Martina Flor - Hello again! Now Stop

podcasters.spotify.com/pod/show/martinaflor/episodes/86--Martina-Flor---Hello-again--Now-Stop-e1tk0lp

22:03
WE'RE BACK!!  In the first episode of this 4th season of the podcast I want us to think of the goals you have for this year but also stop to celebrate what you have accomplished so far.  Everyone's journey is different, and everyone’s goals are different, but there...