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Martina Flor’s Open Studio

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

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• Martina Flor

132. Podcast with James Edmondson. The Art of Type Design, Finding Your Nich, and much more.

podcasters.spotify.com/pod/show/martinaflor/episodes/132--Podcast-with-James-Edmondson--The-Art-of-Type-Design--Finding-Your-Nich--and-much-more-e2fe2ql

01:02:42

In this week's episode of Open Studio, with the brilliant James Edmondson, a renowned type designer based in San Jose, California. James, the mastermind behind Ohno Type Co., shares invaluable insights into the world of type design, from its inception to its evolution into a profitable business venture. Discover the secrets behind James's creative process, his journey from lettering to founding a type foundry, and the strategies that propelled his company to success. Whether you're a seasoned designer or a budding enthusiast, this episode offers a wealth of knowledge and inspiration. Don't miss out! Watch now and explore the fascinating realm of type design Follow James Website: https://ohnotype.co/ instagram: https://www.instagram.com/ohnotypeco/ See full show notes https://www.martinaflor.com/podcast

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131. What is the importance of branding and marketing for a lettering artist? - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/131--What-is-the-importance-of-branding-and-marketing-for-a-lettering-artist----Martina-Flor-e2f9dcp

16:55

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the sixth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "What is the importance of branding and marketing for a lettering artist or designer?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠⁠⁠https://martinaflor.com/guide⁠⁠⁠ To see the full show notes, click here: ⁠⁠⁠https://martinaflor.com/podcast⁠

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130. How can I Build a Strong Portfolio & When to Start - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/130--How-can-I-Build-a-Strong-Portfolio--When-to-Start---Martina-Flor-e2f6h23

11:54

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the fifth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How can I build a strong portfolio?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠⁠⁠https://martinaflor.com/guide⁠⁠⁠ To see the full show notes, click here: ⁠⁠⁠https://martinaflor.com/podcast⁠

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139. Powerful Advice I'd Give My Beginner Self - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/139--Powerful-Advice-Id-Give-My-Beginner-Self---Martina-Flor-e2gfjet

13:45

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today marks the beginning of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist. In today's episode i give you a Powerful Advice I'd Give My Beginner Self when i was beginning as a lettering artist. This episode provides you with a free guide called “Diary for Lettering Artists”. You can download it for free here ⁠⁠⁠https://www.martinaflor.com/diary To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

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129. How can I create income with my lettering work? - Martina Flor's Open Studio

podcasters.spotify.com/pod/show/martinaflor/episodes/129--How-can-I-create-income-with-my-lettering-work----Martina-Flors-Open-Studio-e2es66s

25:40

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the fourth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How can I create income with my lettering work?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠https://martinaflor.com/guide⁠ To see the full show notes, click here: ⁠https://martinaflor.com/podcast⁠

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128. How can I transition from learning lettering as a hobby to making it a career? - Martina Flor's Open Studio

podcasters.spotify.com/pod/show/martinaflor/episodes/128--How-can-I-transition-from-learning-lettering-as-a-hobby-to-making-it-a-career----Martina-Flors-Open-Studio-e2es641

20:12

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the third episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts.


Today's question: " How can I transition from learning lettering as a hobby to making it a career?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here https://martinaflor.com/guide To see the full show notes, click here: https://martinaflor.com/podcast

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127. What are the essential tools and software for lettering and illustration? - by Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/127--What-are-the-essential-tools-and-software-for-lettering-and-illustration----by-Martina-Flor-e2epfks

15:54

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the second episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here https://martinaflor.com/guide To see the full show notes, click here: https://martinaflor.com/podcast

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• Martina Flor

126. How do I start learning lettering as a complete beginner? – Martina Flor Open Studio

podcasters.spotify.com/pod/show/martinaflor/episodes/126--How-do-I-start-learning-lettering-as-a-complete-beginner---Martina-Flor-Open-Studio-e2eimi9

17:28

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today marks the beginning of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here: https://www.martinaflor.com/guide See the full show notes here: https://www.martinaflor.com/podcast

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• Martina Flor

125. End-of-the-year Huddle with Stefan Kunz - Martina Flor's Open Studio

podcasters.spotify.com/pod/show/martinaflor/episodes/125--End-of-the-year-Huddle-with-Stefan-Kunz---Martina-Flors-Open-Studio-e2dirh2

01:36:49

Today, we're wrapping up the year with a special episode featuring the one-and-only Stefan Kunz. Remarkably, Stefan was the first guest on this podcast, and he’s back 125 episodes later. If you're not familiar with Stefan, he's not just a lettering artist but also an influencer and animator. Stefan has successfully navigated transitions and pivots in his career multiple times. In this episode, we're delving into the valuable insights he shares about navigating uncertainty, embracing patience in pursuing dreams, and the art of building a massive following on social media. Stay tuned for Stefan's recipe for going viral on social media, and join us as we reflect on the best things that happened in our lives this year. See full show notes https://www.martinaflor.com/podcast

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123. How to Plan for a Kick-Ass Year - PART 2 - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/123--How-to-Plan-for-a-Kick-Ass-Year---PART-2---Martina-Flor-e2d6n84

30:56

Welcome back to Open Studio! In Part 2 of "How to Plan for a Kick Ass Year," Martina Flor takes a deeper dive into the nitty-gritty of crafting a strategic plan. If you haven't checked out Part 1, check episode number 122 on your preferred podcast platform. See full show notes at martinaflor.com/podcast

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122. How to Plan for a Kick-Ass Year - PART 1 - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/122--How-to-Plan-for-a-Kick-Ass-Year---PART-1---Martina-Flor-e2ct51v

32:17

In this episode of Open Studio, join Martina Flor as she explores the art of planning for a kick-ass year. Discover why traditional goal-setting may not be the most effective approach and how Martina's system can transform your creative journey.


See full show notes at martinaflor.com/podcast

Download the Plan for a Kick-Ass Year Checklist at martinaflor.com/plan

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121. Maximize Your Artwork's Earnings: The Power of Licensing by Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/121--Maximize-Your-Artworks-Earnings-The-Power-of-Licensing-by-Martina-Flor-e2cij9g

28:17

Welcome back to another episode of Open Studio with your host, Martina Flor. Today, we're unraveling the secrets to making money with your artwork without breaking a sweat. But before we dive in, let's explore a story that recently unfolded in my artistic journey. See full show notes at martinaflor.com/podcast

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120. Turning Goals into Reality: My Year-Long Book Writing Saga by Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/120--Turning-Goals-into-Reality-My-Year-Long-Book-Writing-Saga-by-Martina-Flor-e2c98m1

17:20

In this episode of Martina Flor's Open Studio, host Martina Flor shares a captivating journey of personal and creative growth. Reflecting on her decision to take a sabbatical and write a book, she reveals the challenges and triumphs along the way. This episode is an inspiring testament to the power of dedication and strategic planning. See full show notes at martinaflor.com/podcast

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119. Mastering My Time: 3 Strategies That Transformed My Productivity – Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/119--Mastering-My-Time-3-Strategies-That-Transformed-My-Productivity--Martina-Flor-e2bvcne

18:07

Welcome back to Open Studio! I'm Martina Flor, your host, and today we're diving into a critical topic, especially as we approach the year-end – getting things done. As artists and creatives, our passion often makes us want to immerse ourselves in our work day and night. However, the abundance of ideas can lead to attempting everything at once, making it challenging to see tangible progress and increasing the risk of burnout.


See full show notes at https://www.martinaflor.com/podcast

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118. From Procrastination to Progress – 3 Easy Steps by Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/118--From-Procrastination-to-Progress--3-Easy-Steps-by-Martina-Flor-e2blc4q

25:03

In this episode of Martina Flor's Open Studio, host Martina Flor dives into a personal journey from procrastination to progress. She explores the common struggles of procrastination and shares her transformative decision to become a renowned lettering artist. Martina provides three simple steps for aspiring lettering artists and creatives to shift from procrastination to meaningful progress. See full show notes at https://www.martinaflor.com/podcast

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117. The Goal-Setting Secret: The question you need to answer by Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/117--The-Goal-Setting-Secret-The-question-you-need-to-answer-by-Martina-Flor-e2bbcbm

22:33

In this episode of Martina Flor's Open Studio, host Martina Flor explores the importance of setting and achieving goals, especially as the year-end approaches. She delves into common challenges faced by individuals in their goal-setting journey and introduces a transformative question to help clarify aspirations. See full show notes at martinaflor.com/podcast

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116. Maria Montes - Finding the Sweet Spot Between Your Passion and the Market, Defining what You Want, Thriving as an Immigrant Artist and What to Focus on as an Artist

podcasters.spotify.com/pod/show/martinaflor/episodes/116--Maria-Montes---Finding-the-Sweet-Spot-Between-Your-Passion-and-the-Market--Defining-what-You-Want--Thriving-as-an-Immigrant-Artist-and-What-to-Focus-on-as-an-Artist-e2b1k4d

01:01:44

In this episode of Letter Now! Podcast, Martina Flor and her guest María Montes (@iammontes) talk about Learning and Teaching. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter.

Detailed show notes: martinaflor.com/podcast

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115. Mastering Your Craft: The Pro Mindset by Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/115--Mastering-Your-Craft-The-Pro-Mindset-by-Martina-Flor-e2ao2us

17:09

In this episode of Martina Flor's Open Studio, host Martina Flor delves into the transformative journey from being an amateur to a professional in the world of lettering and creativity. She explores the mindset shift required, the importance of treating every project professionally, and practical strategies for success. See entire shownotes at martinaflor.com/podcast

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114. Confidence Hacks for Creatives by Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/114--Confidence-Hacks-for-Creatives-by-Martina-Flor-e2aeel7

18:37

Welcome to another inspiring episode of Martina Flor's Open Studio! In this edition, we're delving into a topic that resonates with every creative: "Building Confidence as an Artist." Host Martina Flor takes you on a journey to explore the importance of confidence and provides actionable steps to boost your artistic self-assurance.


See full show notes at ➡️ https://www.martinaflor.com/podcast Join my upcoming Lettering Masterclass ➡️ https://www.martinaflor.com/masterclass

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113. Strategies for Standing Out - Martina Flor Open Studio

podcasters.spotify.com/pod/show/martinaflor/episodes/113--Strategies-for-Standing-Out---Martina-Flor-Open-Studio-e2a55e3

21:29

Welcome to Season 5 of Martina Flor's Open Studio! This season, we're addressing key questions from the lettering artist and creative community. Join us for discussions on building an impressive portfolio, breaking into the professional world of lettering, and more. See full show notes at ➡️ https://www.martinaflor.com/podcast Join my upcoming Lettering Masterclass ➡️ https://www.martinaflor.com/masterclass

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112. Season Finale! Best Moments of Martina Flor's Open Studio season 4

podcasters.spotify.com/pod/show/martinaflor/episodes/112--Season-Finale--Best-Moments-of-Martina-Flors-Open-Studio-season-4-e27lmar

30:39

Thank you for watching and listening to this podcast, you are the motor that keeps Open Studio alive! Subscribe and leave us a review to help us keeping doing this and more for you. Have a great summer and see you on season 5!


See full shownotes at https://www.martinaflor.com/podcast

Download Lettering DNA PDF here: https://www.martinaflor.com/letteringdna

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111. How To Build Momentum by Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/111--How-To-Build-Momentum-by-Martina-Flor-e274kn3

25:18

You know that amazing feeling when you're in the zone, riding the wave of momentum? It's the ultimate catalyst for achieving your goals and making things happen. But how do you discover it and maintain it, especially when life throws obstacles your way?


Get ready, because in this episode, I'll unveil practical and powerful techniques to unlock the unstoppable force of momentum.

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110. 5 Essentials Pillars for Mastering Your Craft - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/110--5-Essentials-Pillars-for-Mastering-Your-Craft---Martina-Flor-e26rsqn

28:34

Imagine others in awe, asking, "How do you do it?" Picture creating work you’re really proud of. Mastering a craft isn't exclusive to the naturally gifted—it's within your reach as well. In this episode, uncover the 5 essential pillars to thrive with your art and become the master of any craft. Get ready to unleash your creative potential. See full show notes at ➡️ https://www.martinaflor.com/podcast Download Lettering DNA PDF here ➡️ https://www.martinaflor.com/letteringdna

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109. How To Plan For A Productive Creative Summer (Winter) - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/109--How-To-Plan-For-A-Productive-Creative-Summer-Winter---Martina-Flor-e26ivq9

27:53

Half the year is gone, but the opportunities for creative and business growth are still abundant!


Whether you're entering  the summer season or embracing the winter chill, join me as I reveal my three steps to planning for a productive creative season. Tune in and and make the most of the time ahead!


See full show notes at ➡️ https://www.martinaflor.com/podcast Download Lettering DNA PDF here ➡️ https://www.martinaflor.com/letteringdna




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108. Expert Tips for Building Your Portfolio - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/108--Expert-Tips-for-Building-Your-Portfolio---Martina-Flor-e26a7p7

22:00

In this solo episode I touch on getting better at your craft and strategies to find the time to produce work and build a portfolio. Doing great work has always been at the core of my career as an artist, and I’ve seen that happening repeatedly with many of the artists I interview on this podcast. I advocate for this approach with my students, the members of my coaching program, and with every assignment that I take on: doing your best work is priority. But getting really good at your craft takes time and life keeps getting on the way, so in this episode I provide you with a few strategies that you can use to clear up your way and start seeing real progress in your craft.


See full show notes at ➡️ https://www.martinaflor.com/podcast

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107. Transforming Artists' Careers: The Truth About My Group Business Coaching Program for Lettering Artists & Illustrators

podcasters.spotify.com/pod/show/martinaflor/episodes/107--Transforming-Artists-Careers-The-Truth-About-My-Group-Business-Coaching-Program-for-Lettering-Artists--Illustrators-e260vpc

58:07

Sign up for Leap Now here ➡️ https://www.maketheleapnow.com In this episode we dive deep into the success stories of the three of them who are also alumni from my business group coaching program, Leap Now, designed exclusively for lettering artists and illustrators. If you’re wondering, what is in this episode for me?. Well, I believe that it can give you tons of clarity around how coaching and support can make a difference in your career and freelance business, and decide whether this is something you may benefit from as well. See full show notes at ➡️ https://www.martinaflor.com/podcast

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106. Is the Lettering & Illustration Market Oversaturated? - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/106--Is-the-Lettering--Illustration-Market-Oversaturated----Martina-Flor-e25ne7i

24:56

Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop Breaking news: The lettering and illustration market is NOT oversaturated! 📣 In this episode, I'm going to show you the four key factors you need to embrace to find your unique place and thrive with your work. Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com See full show notes at ➡️ https://www.martinaflor.com/podcast

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105. How To Shape Your Success Mindset - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/105--How-To-Shape-Your-Success-Mindset---Martina-Flor-e25d1nf

26:33
Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop What is the one thing that has the power to elevate you or bring you down? The factor that can determine your success or failure? Th...

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104. Survey Results Are Here! Find Out How Commercial Artists Are Making An Income - Martina Flor

podcasters.spotify.com/pod/show/martinaflor/episodes/104--Survey-Results-Are-Here--Find-Out-How-Commercial-Artists-Are-Making-An-Income---Martina-Flor-e24vrno

35:26

SEE THE SURVEY RESULTS 👉🏼 https://www.martinaflor.com/survey-results


Wondering how to make an income with your creative skills? Curious about how much other commercial artists are charging for editorial, publishing, advertising and packaging assignments? Get ready because today I’ll share with you the results of the survey on the business of lettering and illustration, and the insights are eye opening. Let’s dive in!


Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop

Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com


See full show notes at ➡️ https://www.martinaflor.com/podcast