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Apple TV+ Subscription Price Increasing From $10 to $13 Per Month, but the Annual Price Remains Unchanged at $99
9to5mac.com/2025/08/21/apple-tv-subscription-price-increase/
Herdling
New video game, just out:
Herdling is a brand new adventure from Okomotive, creators of the atmospheric and acclaimed FAR games, and Panic, publishers of Firewatch.
Looks absolutely beautiful. Painterly. Darth says it’s good.
Available now for Steam, PlayStation 5, Xbox, Nintendo Switch, and Epic Games Store. Not (yet?) in the Mac App Store — not because of any hassles regarding the App Store, but because there’s not (yet?) a Mac port of the game, period.
Link: herdling.game/
Meta’s Ray-Bans Have Sold 2 Million Pairs, Total, as of February
‘Micro-Soft’
daringfireball.net/2025/08/msnbc_ms_now_rebranding#fn1-2025-08-20
Added this footnote just now to yesterday’s piece on MSNBC’s rebranding to “MS NOW”:
Historical pedantry: from 1975–1979, Microsoft spelled its name “Micro-Soft”, with, yes, an uppercase S. But that’s not camel-case, and that hyphenated spelling is as much a footnote to Microsoft’s brand history as the woodcut Isaac-Newton-under-a-tree logo is to Apple. Microsoft’s logo from that era was very disco-’70s and kind of cool — but while “Micro” and “Soft” were broken across two lines, there’s no hyphen in the logotype.
Link: daringfireball.net/2025/08/msnbc_ms_now_rebranding#fn1-2025…
★ MSNBC, Spinning Out of NBCUniversal, Rebrands as ‘MS NOW’ With a Godawful Backronym and Even Worse Logo
Claim Chowder: Anthropic CEO Dario Amodei Five Months Ago
businessinsider.com/anthropic-ceo-ai-90-percent-code-3-to-6-months-2025-3
Kwan Wei Kevin Tan, reporting for Business Insider five months ago:
Dario Amodei, the CEO of the AI startup Anthropic, said on Monday that AI, and not software developers, could be writing all of the code in our software in a year.
“I think we will be there in three to six months, where AI is writing 90% of the code. And then, in 12 months, we may be in a world where AI is writing essentially all of the code,” Amodei said at a Council of Foreign Relations event on Monday.
Complete bullshit, but, I guess he still has one month to go. (Via Dave Winer on Threads.)
Link: businessinsider.com/anthropic-ceo-ai-90-percent-code-3-to-6…
‘No Frame Missed’
Five-minute short film from Apple, about people with severe hand tremors from Parkinson’s disease using the iPhone’s Action mode to shoot steady video — including filmmaker Brett Harvey, who was diagnosed at the way-too-young age of 37. There’s also a brief short with Harvey explaining the settings to shoot in Action mode by default, or to use voice controls to avoid needing to tap buttons.
Apple at its very best. If this doesn’t hit you, you’re not hooked up right.
‘American’
★ How to Use iPhone Mirroring With More Than One iPhone
Bezos Numbers of the Week: Counterpoint Research on ‘Smart Glasses’
Daring Fireball
• Daring Fireball Department of Commerce
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★ Joe Caroff, Designer of the James Bond 007 Logo, Dies at 103
Dekáf Coffee Roasters
Trump’s BLS Pick E.J. Antoni Is — Shocker — a Crackpot Hack
Threads Now Has DMs, But They’re Not Encrypted and, Contrary to Reports, Not Yet Available on the Web
theverge.com/news/695743/threads-dms-direct-messaging-launch
Keep Calm and Delete Your Old Emails to Conserve Water
Woz: ‘I Am the Happiest Person Ever’
Bloomberg: ‘Trump Administration Said to Discuss Taking Stake in Intel’
Nice Pitch From Dieter Bohn for the Samsung Galaxy Z Fold 7
Dieter Bohn left The Verge to work for Google on their “Platforms & Ecosystems” team. He hasn’t had much of a visible presence since, or least not one that I’ve noticed. But this 90-second video he made showing off the Samsung Galaxy Z Fold 7 is nice. It’s a better pitch for the device than anything I’ve seen from Samsung itself, and it’s a good pitch for Google Gemini too.
The Wall Street Journal Marches Toward Pravda With American Characteristics
★ Apple Issues a Workaround for the Blood Oxygen Sensor Ban for U.S. Apple Watches
The Annals of Oligarchy, Defense Department Edition
reuters.com/world/us/how-unraveling-two-pentagon-projects-may-result-costly-do-over-2025-08-13/
Perplexity Is on the Prowl to Buy Web Browsers
theinformation.com/articles/wild-chrome-bid-perplexity-hunting-browsers
★ Max Read’s ‘A Literary History of Fake Texts in Apple’s Marketing Materials’
Updated Design for Pebble Time 2 Watch
Cassette 1.0
Perplexity Made an Offer to Buy TikTok — Well, Half of TikTok — Back in January
apnews.com/article/tiktok-bytedance-trump-perplexity-87988733973760927bb5681f7de9b9af
Haleluya Hadero and Christopher Rugaber, reporting for the AP back on January 26, six days into Trump 2.0:
Perplexity AI has presented a new proposal to TikTok’s parent company that would allow the U.S. government to own up to 50% of a new entity that merges Perplexity with TikTok’s U.S. business, according to a person familiar with the matter. The proposal, submitted last week, is a revision of a prior plan the artificial intelligence startup had presented to TikTok’s parent ByteDance on Jan. 18, a day before the law that bans TikTok went into effect.
They should have added a similar provision to their Chrome offer sheet today. Give 25% to the US Treasury and another 25% to Trump’s future presidential “library”.
Perplexity Jumps the Shark, Makes Clownish $34.5 Billion Stunt Offer to Buy Chrome From Google
wsj.com/tech/perplexity-ai-google-chrome-offer-5ddb7a22?st=r5gGet&reflink=desktopwebshare_permalink