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Author: John Gruber

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John Gruber

Jason Snell on WWDC 2025: ‘Apple Intelligence Shifts Gears’

sixcolors.com/post/2025/06/apple-intelligence-shifts-gears/

Jason Snell:

After last year, Apple could’ve been forgiven for wanting to soft-pedal this year, Apple Intelligence and regroup. It didn’t do that, nor did it double down on last year. Instead, it’s chosen a middle ground — a bit safe and familiar but also a place where Apple can feel a bit more like itself. In the long run, it needs to get this right. In the short term, maybe it should focus on meeting its users where they are, rather than pretending to be something it’s not.

Agree with Snell’s take completely, I do.

Link: sixcolors.com/post/2025/06/apple-intelligence-shifts-gears/

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John Gruber

Joanna Stern With Craig Federighi and Greg Joswiak: ‘Apple Executives Defend Apple Intelligence, Siri and AI Strategy’

wsj.com/video/series/joanna-stern-personal-technology/apple-executives-defend-apple-intelligence-siri-and-ai-strategy/A7F62EE4-E4F5-4E5D-969A-22644536A47B

Tight 7-minute video at the WSJ (and also at YouTube):

Apple’s AI rollout has been rocky, from Siri delays to underwhelming Apple Intelligence features. WSJ’s Joanna Stern sits down with software chief Craig Federighi and marketing head Greg Joswiak to talk about the future of AI at Apple — and what the heck happened to that smarter Siri.

Link: wsj.com/video/series/joanna-stern-personal-technology/apple…

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John Gruber

‘Apple Retreats’

stratechery.com/2025/apple-retreats/

Ben Thompson:

To that end, while I understand why many people were underwhelmed by this WWDC, particularly in comparison to the AI extravaganza that was Google I/O, I think it was one of the more encouraging Apple keynotes in a long time. Apple is a company that went too far in too many areas, and needed to retreat. Focusing on things only Apple can do is a good thing; empowering developers and depending on partners is a good thing; giving even the appearance of thoughtful thinking with regards to the App Store (it’s a low bar!) is a good thing. Of course we want and are excited by tech companies promising the future; what is a prerequisite is delivering in the present, and it’s a sign of progress that Apple retreated to nothing more than that.

Link: stratechery.com/2025/apple-retreats/

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John Gruber

Tahoe Flips the Finder Icon

512pixels.net/2025/06/wwdc25-macos-tahoe-breaks-decades-of-finder-history/

Stephen Hackett, noting the biggest news of the day:

Something jumped out at me in the macOS Tahoe segment of the WWDC keynote today: the Finder icon is reversed. […]

The Big Sur Finder icon has been with us ever since, and I hope Apple reverses course here.

I’m obviously joking about this being the biggest news of the day, but it really does feel just plain wrong to swap the dark/light sides. The Finder icon is more than an icon, it’s a logo, a brand.

Link: 512pixels.net/2025/06/wwdc25-macos-tahoe-breaks-decades-of…

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• Daring Fireball Department of Commerce

[Sponsor] DetailsPro

detailspro.app?utm_campaign=dfwwdc25

With WWDC25 bringing the biggest design overhaul since iOS 7, you’ll want to prototype your new interfaces fast. DetailsPro lets you build real SwiftUI layouts directly on your iPhone — no Mac required, no code needed. Mock up your WWDC-inspired designs during coffee breaks. Export clean SwiftUI code straight to Xcode when you’re ready. While everyone else is still thinking, you’re already building. Free to use, with pro features if you need them. Perfect for the design renaissance.

Link: detailspro.app?utm_campaign=dfwwdc25/

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John Gruber

The Talk Show Live From WWDC 2025: Tuesday at 7pm PT in San Jose

ti.to/daringfireball/the-talk-show-live-from-wwdc-2025

Location: The California Theatre, San Jose
Showtime: Tuesday, 10 June 2025, 7pm PT (Doors open 6pm)
Special Guest(s): Indeed
Price: $50

A different type of show this year, and I’m excited for it. If you can make it, you should come. You’ll even enjoy the prelude, mingling with fellow DF readers and listeners.

Link: ti.to/daringfireball/the-talk-show-live-from-wwdc-2025

Daring Fireball
John Gruber

Apple Researchers Publish Paper on the Limits of Reasoning Models (Showing That They’re Not Really ‘Reasoning’ at All)

machinelearning.apple.com/research/illusion-of-thinking

Parshin Shojaee, Iman Mirzadeh, Keivan Alizadeh, Maxwell Horton, Samy Bengio, and Mehrdad Farajtabar, from Apple’s Machine Learning Research team: Recent generations of frontier language models have introduced Large Reasoning Models (LRMs) that generate detailed thinking...

Daring Fireball
John Gruber

WorkOS

workos.com/?utm_source=daringfireball&utm_medium=RSS&utm_campaign=q12025

My thanks to WorkOS for sponsoring last week at DF. Modern authentication should be seamless and secure. WorkOS makes it easy to integrate features like MFA, SSO, and RBAC. Whether you’re replacing passwords, stopping fraud, or adding enterprise auth, WorkOS can help you build frictionless auth that scales.

New features they launched just last month include:

  • WorkOS Connect — “Sign in with [Your App]”
  • WorkOS Vault — Encryption Key Management (EKM) and Bring-Your-Own-Key (BYOK)
  • AuthKit Integrations — Native support for several new identity providers including LinkedIn, Slack, GitLab, BitBucket, Intuit, and more.

Future-proof your authentication stack with the identity layer trusted by OpenAI, Cursor, Perplexity, and Vercel.

Link: workos.com/?utm_source=daringfireball&utm_medium=RSS&utm…

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John Gruber

Take That CIRP Survey on Apple Customer Device Ownership With a Giant Grain of Salt

daringfireball.net/linked/2025/06/06/cirp-survey-ipad-popularity#update

I posted this update a bit ago, but it’s worth making a separate post so you don’t miss it if you read the original post before I added the update:

It goes without saying that any consumer survey is only as good as the surveyor. But CIRP, in particular, has posted some dubious ones, to say the least. Jeff Johnson pointed out on Mastodon that back in 2023, CIRP published a survey that claimed the Mac Pro accounted for 43 percent of all Mac desktop sales, with the Mac Mini and Mac Studio each accounting for only 4 percent each. That’s just bananas. That’s not like maybe wrong, that’s not gotta be a little wrong, that’s how could anyone publish this? wrong. It’s hard to believe anything from CIRP after they published that.

Link: daringfireball.net/linked/2025/06/06/cirp-survey-ipad…

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John Gruber

★ Truth Social Is Just Trump’s Blog

Sarah Perez, TechCrunch, “The Trump-Musk Feud Has Been Great for X, Which Jumped Up the App Store Charts”: The feud between Elon Musk and President Donald Trump may be bad for the MAGA camp, but it’s proven to be beneficial for X, which has seen engagement soaring over t...

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John Gruber

Neven Mrgan on Why Skeuomorphism Is Like a Classic Car

appdocumentary.com/2015/01/08/neven-mrgan-on-why-skeuomorphism-is-like-a-classic-car/

Jake Schumacher, director of the 2017 documentary App: The Human Story, sent me a note that Sebastiaan de With’s post this week, “Physicality: The New Age of UI” (my thoughts here), reminded him of a clip from the movie where Neven Mrgan compared Skeuomorphic design to classic cars from the 1940s and ’50s. So true. If you’ve got two and a half minutes to spare, watch this.

Link: appdocumentary.com/2015/01/08/neven-mrgan-on-why…

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John Gruber

Judge Denies Apple’s Appeal; Ordered to Keep Allowing Link-Outs to the Web in the U.S. App Store

theverge.com/news/679946/apple-rejected-court-attempt-to-stop-app-store-web-links

Jacob Kastrenakes, The Verge: In April, a federal judge demanded that Apple begin allowing web links, cease restricting how links are formatted, and enable developers to offer external payment options without giving the company a cut of their revenue. Apple promptly appe...