In this episode of Open Studio, Martina Flor explores a crucial but often overlooked aspect of a successful creative career—your mindset. She shares her personal journey and five powerful mindset shifts that can help you overcome self-doubt, unlock your potential, and build ...

Welcome to another inspiring episode of Martina Flor’s Open Studio! 🎙️Can you really turn your creative passion into a thriving career? The answer is YES! In honor of International Women's Day, Martina shares the real-life journeys of three creative women—Michaela, Francesca, and Rebecca—who transformed their lettering skills into successful businesses. Whether you're looking to go all-in, start a side hustle, or elevate your current design career, their stories will spark ideas and motivation.💡 Want to learn how to build a career in lettering? Download Martina’s free guide, Lettering Success Secrets, at martinaflor.com/guide.👉 Enjoyed this episode? Share it with someone who needs that extra push to start monetizing their skills!

In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way. Topics Cov...

💡 Feeling stuck in a job that drains your creativity? I’ve been there. In this episode, I’m sharing two simple but powerful shifts that helped me turn my passion for lettering into a thriving career—and how you can do the same.

🔥 In This Episode, You’ll Learn:

✅ The #1 daily habit that helped me build momentum in my creative work

✅ Why finishing what you start is the key to unlocking new opportunities

✅ How these two small mindset shifts can set you on the path to a full-time creative career

✅ A simple strategy to prioritize your craft without sacrificing the rest of your life

📖 FREE RESOURCE:

📔 Diary for Aspiring Lettering Artists → Download it for free!

👉 martinaflor.com/diary

Want to turn your passion for lettering into a thriving career? In this episode, I’m sharing 7 powerful lessons that changed everything for me—lessons I wish I had known when I started. If you’re an artist, designer, or creative professional looking for clarity, confidence, ...

How to Turn Your Passion for Lettering into a Business – with Jimbo Bernaus from @shoutbam 🎨🎙️

Episode 171 – In today’s episode, I sit down with Jimbo Bernaus, lettering artist and co-founder of Shoutbam Creative Studio, to talk about his journey from university student to running a successful creative business.

If you’ve ever wondered how to monetize your lettering skills, build confidence as a freelancer, and create multiple income streams, this episode is for you!

🔗 Follow Jimbo Bernaus: @shoutbam

🔗 Check out Shoutbam Creative Studio: www.shoutbam.com

The Lettering Seminar is only offered once a year. Join the waiting list

🔗 https://theletteringseminar.com/

In This Episode, You’ll Learn: ✔️ Why starting early is key (even before client work!) ✔️ How to create self-initiated projects that showcase your skills ✔️ The three essential elements every strong portfolio must have ✔️ How to curate your best work to attract the right cli...

Welcome back to Open Studio Podcast, the go-to space for lettering artists, illustrators, and creatives looking to build a successful career. I’m Martina Flor, and today we’re tackling one of the biggest challenges for freelancers: pricing your work.

💡 In this episode, you’ll learn:

✔️ The two main pricing models: hourly vs. value-based pricing

✔️ The biggest pricing mistake I made early in my career—and how it cost me thousands

✔️ How to set your rates with confidence and stop undercharging

✔️ Industry benchmarks for logos, book covers, editorial work, and ad campaigns

📩 Get my FREE Lettering Success Secrets Guide to learn how to build a career with your skills:

https://martinaflor.com/guide

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome to a new episode of Martina Flor's Open Studio.

Are you a lettering artist, designer, or illustrator wondering how to turn your skills into a sustainable income? In this episode, Martina Flor shares 10 smart ways to monetize your lettering work, beyond just client projects. Learn about traditional and nontraditional income streams, from licensing and selling prints to teaching and brand collaborations.

Want to dive deeper into building a thriving lettering career? Download Lettering Success Secrets, a free guide packed with real-life stories, strategies, and insights from Martina and her students.

https://martinaflor.com/guide.

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome to another episode of Martina Flor's Open Studio.

If you've ever wondered whether the lettering market is oversaturated, this episode is for you! Martina Flor breaks down why there’s still room for new lettering artists and how you can carve out your unique niche in the industry.

Want to learn practical strategies for building a career in lettering? Download Martina’s free guide, Lettering Success Secrets, at martinaflor.com/guide.

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome to another inspiring episode of "Martina Flor's Open Studio."

Are you eager to start your journey in lettering but don’t know where to begin? In today’s episode, From Zero to Lettering Hero: Beginner Tips You Can’t Miss!, Martina Flor kicks off Season 8 with practical strategies to help you dive into the world of lettering with confidence.

Whether you're a complete beginner or someone looking to refine your craft, this episode is packed with essential tips to fast-track your learning and set you on the right path.

Want a structured approach to learning lettering and building a career? Download Martina Flor’s free guide, Lettering Success Secrets, packed with industry insights and actionable advice. Get your copy now at martinaflor.com/guide.

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome to another inspiring episode of "Martina Flor's Open Studio." In today's Episode, Martina discusses the life-changing impact of coaching on her business and personal life. She highlights how coaching helped her balance her creative career and family life, understand her business finances, and set clear priorities. Whether you're a lettering artist or creative professional, this episode provides valuable insights into how coaching can help you grow. Learn about her first coaching experience, tips on delegating tasks, and the importance of mindset shifts. Doors are closing soon! My Business Group coaching program for lettering artists and illustrators is closign registartions soon. Check it out on ⁠⁠⁠https://martinaflor.com/coach and apply! To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome to another inspiring episode of "Martina Flor's Open Studio." In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on October 8th to dive deeper into building a business you love. Don't miss out! Join Martina’s free live training on October 8th at martinaflor.com/workshop Sign up now to secure your spot! To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome to another inspiring episode of "Martina Flor's Open Studio." In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on October 8th to dive deeper into building a business you love. Don't miss out! Join Martina’s free live training on October 8th at martinaflor.com/workshop Sign up now to secure your spot! To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome to another inspiring episode of "Martina Flor's Open Studio."

As creatives, we often carry self-limiting beliefs that hold us back from reaching our full potential. These thoughts, shaped by biases and insecurities, influence our actions and ultimately determine our success. In this episode of Martina Flor's Open Studio, we dive into the mindset shifts necessary to overcome those barriers and thrive as artists, designers, or illustrators.

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

“My new book, *Make It: Turn Your Creative Skill into a Business and Thrive Doing What You Love*, is officially out!! 🎉 And... 🥁🥁🥁 For the next 72 hours is available *for just 0.99 cents* ! 🤯🤯 Click here to get a copy: https://www.martinaflor.com/makeit This episode is an e...

Welcome to another inspiring episode of "Martina Flor's Open Studio." In this second part of our special series, Martina Flor shares more valuable advice she would give her beginner self. These insights are designed to help Latin artists, illustrators, and creatives navigate their creative business journey more smoothly. Stay updated on the launch of Martina’s upcoming book by signing up at martinaflor.com/newbook To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome to another episode of the Open Studio Podcast!

In this episode of Martina Flor's Open Studio, Martina reflects on her journey as a lettering artist and shares the crucial advice she would give her beginner self. She delves into the lessons learned, mistakes made, and the strategies that proved invaluable in her path to becoming an award-winning lettering designer. This episode is packed with actionable insights for anyone starting their creative career or looking to elevate their current practice.

Stay updated on the launch of Martina’s upcoming book by signing up at martinaflor.com/newbook.

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome to another episode of the Open Studio Podcast! In this episode of Martina Flor's Open Studio, Martina shares practical insights and personal experiences on how to transition from a traditional 9 to 5 job to a successful freelance career as a lettering artist or crea...

Welcome to another episode of the Open Studio Podcast! In this episode of "Martina Flor's Open Studio," Martina explores three effective strategies for graphic artists to secure gigs without the stress of cold outreach. Drawing from her extensive experience as a freelancer and working with many creatives, Martina shares actionable insights to help you thrive in your passion. Exciting news! Martina's upcoming book, launching at the end of July, is a comprehensive roadmap for mastering your craft, monetizing your passion, and building a successful creative business. Stay tuned for more details and events surrounding the book launch in future episodes!

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

In this episode of "Martina Flor's Open Studio," Martina dives into the growing trend of freelancing among lettering artists, illustrators, and creatives. She discusses the benefits and reasons behind this shift, backed by facts, figures, and her own experiences both as a freelancer and as someone who hires freelancers. Exciting news! Martina's upcoming book, launching at the end of July, is a comprehensive roadmap for mastering your craft, monetizing your passion, and building a successful creative business. Stay tuned for more details and events surrounding the book launch in future episodes! Tune in and discover how freelancing can help you thrive in your creative career!

Welcome to another episode of the Open Studio Podcast! In today's episode, 10 Myths About Making a Living with Your Artwork," I'm here to debunk common misconceptions and provide you with the insights you need to thrive as an artist. Whether you're a seasoned creative or just starting out, these myths can hold you back from achieving your dreams. Let's break them down together! Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes. Your support helps us empower more artists and creatives to turn their passion into a successful career.

Welcome to Martina Flor's Open Studio! In this insightful episode of Martina Flor's Open Studio, Martina Flor discusses why now is the best time for creatives to monetize their art. She shares her personal journey from Argentina to Berlin, overcoming numerous obstacles, and ultimately building a successful lettering design business. Martina emphasizes the unprecedented opportunities available today for artists to create income from their passion. To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome to Martina Flor's Open Studio!In this episode, we explore the essential elements of creating a portfolio that stands out and helps you connect with the right clients. Whether you are just starting or looking to refine your existing portfolio, these tips will guide you towards showcasing your work effectively.This episode provides you with a free checklist that will help you create your portfolio.You can download it for free here https://www.martinaflor.com/portfoliochecklistTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome back to Open Studio! In this episode, Martina Flor dives into the transformative power of incorporating sketches into the workflow of lettering artists and illustrators. Sharing personal anecdotes and professional insights, Martina highlights how sketches can save time, facilitate client feedback, and enhance the overall creative process. She outlines practical steps for integrating sketches into your projects to improve efficiency and collaboration with clients. To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome back to Open Studio! I'm Martina Flor, @martinaflor, and in today's episode, I bring you Crafting Your Unique Style: Tips for Lettering Artists and Illustrators. I'll be sharing valuable tips and insights on how to develop your own unique style as a lettering artist or illustrator. To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

In this week's episode of Open Studio, join us for an insightful discussion with Donald Roos, a trailblazer in the field of design. Donald shares invaluable strategies for designers on how to navigate distractions, master time management, and stay motivated in the face of ch...

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you " 4 Tactics to Unlock Confidence as a Lettering Artist or Illustrator". I'll be sharing some advice on how to cultivate confidence and maintain discipline as a lettering artist or illustrator. To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Make Money with Lettering Design". Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll...

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Cultivate a Success Mindset for Graphic Artists". I will talk about the techniques that I use to maintain my mindset and helped me to become a lettering artist. To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast