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The online home of Jeremy Keith, an author and web developer living and working in Brighton, England.

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Critical questions for design leaders working with artificial intelligence, New York 2025 | Leading Design

leadingdesign.com/new-york-2025-ai

AI presents design leaders with a quandary, requiring us to tread a fine line between what is acceptable and useful, and what is problematic and harmful.

This document is not a manifesto or an agenda. It is a series of prompts written by design leaders for design leaders, conceived to help us navigate these tricky waters.

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That was UX London 2025

UX London happened last week. Working on an event is a weird kind of project. You spend all your time and effort on something that is then over in the blink of an eye. I’d been preparing for this all year. 95% of my work happened before the event—curating the line-up, plan...

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Why Silicon Valley CTOs Are Secretly Moving Away from React | by Coders Stop | in JavaScript in Plain English - Freedium

freedium.cfd/https://javascript.plainenglish.io/why-silicon-valley-ctos-are-secretly-moving-away-from-react-bdf64f0b6072

“We’ve stripped React out of our highest-traffic user flows and replaced it with vanilla JavaScript using small, focused libraries for specific needs,” said the CTO of a streaming service. “Our page load times dropped by 60% and our conversion rates improved by 14%.”

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Scrappy: make little apps for you and your friends

pontus.granstrom.me/scrappy/

I really like the thinking behind this project:

We believe computers should work for people, and dream of a future where computing, like cooking or word processing, is available to everyone. Where you can solve your own small, unique problems with small, unique apps. Where you don’t just rely on mass-market apps made by expert programmers. Where you share home-made little apps with family and friends.

Scrappy is our contribution to this dream.

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Stronger Design Principles Start with One Question: ‘Versus What?’

mynameisjehad.com/stronger-design-principles/

In order for principles to truly drive the work and serve as a good framework for the outcomes, they have to be debated, opinionated, and painful.

Yes! Design principles aren’t there to make you feel good; they should provoke arguments.

One of the tests that I’ve developed in thinking through writing down principles, design or otherwise, is to ask the question: “versus what?”.

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Toolmen | A Working Library

aworkinglibrary.com/writing/toolmen

Engaging with AI as a technology is to play the fool—it’s to observe the reflective surface of the thing without taking note of the way it sends roots deep down into the ground, breaking up bedrock, poisoning the soil, reaching far and wide to capture, uproot, strangle, and steal everything within its reach. It’s to stand aboveground and pontificate about the marvels of this bright new magic, to be dazzled by all its flickering, glittering glory, its smooth mirages and six-fingered messiahs, its apparent obsequiousness in response to all your commands, right up until the point when a sinkhole opens up and swallows you whole.

👏👏👏

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Ensloppification – David Bushell – Web Dev (UK)

dbushell.com/2025/05/30/ensloppification/

Frankly, I’d rather quit my career than live in the future they’re selling. It’s the sheer dystopian drabness of it. Mediocrity as a service.

I tried the tab-completion slot machines; not my cup of tea. I tried image generation and was overcome with literal depression. I don’t want a future as a “prompt artist”.

I’m mostly linking this for what it says, but oh boy, do I love the way it says it with this wonderful HTML web compenent.

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The Who Cares Era | dansinker.com

dansinker.com/posts/2025-05-23-who-cares/

AI is, of course, at the center of this moment. It’s a mediocrity machine by default, attempting to bend everything it touches toward a mathematical average. Using extraordinary amounts of resources, it has the ability to create something good enough, a squint-and-it-looks-right simulacrum of normality. If you don’t care, it’s miraculous.

In the Who Cares Era, the most radical thing you can do is care.

In a moment where machines churn out mediocrity, make something yourself. Make it imperfect. Make it rough. Just make it.

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Uses

I don’t use large language models. My objection is to using them is ethical. I know how the sausage is made. I wanted to clarify that. I’m not rejecting large language models because they’re useless. They can absolutely be useful. I just don’t think the usefulness outweighs...