✨ Registrations for The Lettering Seminar 2026 are OPEN, enroll now at https://www.theletteringseminar.comIn this episode, I share a clear roadmap for learning lettering design, especially if you’ve ever felt stuck or unsure about your progress. Drawing from my own journey an...

🎨 Join my upcoming FREE workshop series, The Lettering Roadmap:https://www.martinaflor.com/masterclassWhat does it really take to build a career in lettering design? In this video, I share the real journey most lettering designers go through—from that first spark of curiosity...

🎨 Join my upcoming FREE workshop series, The Lettering Roadmap:https://www.martinaflor.com/masterclass In this episode of Open Studio, I share why craft matters more than ever in the age of AI. As tools make creation faster, I explain why the real value lies in how we refin...

🎨 Join my upcoming FREE workshop series, The Lettering Roadmap:https://www.martinaflor.com/masterclassIn this episode of Open Studio, Jessica Molina shares how she built a sustainable creative career after transitioning from architecture to lettering and illustration. Now wor...

James Barnard is the founder of Barnard Design Co., an award-winning logo and identity studio. With over 15 years of experience, he uses content and community to demystify branding and inspire fellow designers worldwide.In this episode, James takes us on a journey from early ...

In this podcast episode, Martina Flor interviews Jamie Clarke, a type designer and lettering artist based in the UK. They discuss Jamie's journey into the world of type and lettering, highlighting his transition from a digital agency owner to a successful type designer. Jamie...

Feeling lost in the crowded world of design? More tools, more platforms, more noise—it’s easy to feel like you have to do everything to stand out. But the designers who actually get attention, clients, and opportunities aren’t doing it all—they’re doing a few things very deli...

Sign up for The Lettering Seminar waiting list 2026 here: https://www.theletteringseminar.com Download my free checklist Plan For A Kick-Ass Year 2026 here: https://www.martinaflor.com/plan For years, I planned my year like most people do, writing long lists of goals every ...

Decorative lettering alone won’t cut it anymore. In this video, I break down five key predictions for lettering designers in 2026, the shifts I’m already seeing from clients and creative directors, what skills will matter most, what’s becoming obsolete, and exactly where to f...

In 2025, I didn’t work longer hours, launch more products, or take on more projects — yet it became one of my strongest business years ever. The difference wasn’t talent or effort, but a few key decisions that changed how my work reached people and how its value was perceived...

Join us in this episode with Gustavo Ferrari, a renowned fileteador and sign painter from Buenos Aires.Gustavo shares his journey from a history student to a master of the traditional Argentine art of fileteado, discussing how this vibrant craft has shaped his life and career...

👉 Registrations for BIG AMPERSAND are open!Sign up here: https://www.bigampersand.com/Registrations close on Friday November 21st.✨ Connect with me on social media🎨 Instagram ➤ / https://www.instagram.com/martinaflor/🎥 TikTok ➤ / https://www.tiktok.com/@martinaflorstudio📬 J...

Do you ever feel scared to share your work online? You’re not alone. In this video, we’ll talk about the fear of putting your creations out into the world — where it comes from, why it holds us back, and how to overcome it so you can grow as a lettering artist and designer. 🌱...

🎁 Get my free Speaker Pitch Email Template in the comments below.🎟️ Join my U.S. Tour → New York & Los Angeles meetups — links below.When I gave my very first talk at Creative Mornings Berlin, I had no idea it would change my life. I was new to the city, didn’t know anyon...

Join us in this episode with Mike Lowery, a New York Times bestselling illustrator known for his vibrant storytelling and unique approach to art. In this episode, Mike shares his journey from a young artist to a celebrated illustrator, discussing the pivotal role of sketchb...

👉 Download the free Pricing Calculator here: martinaflor.com/pricingcalculator💸 Ever charged too little for your work? I once sold a logo for $500… only to see it used in a global rebrand worth millions. That mistake completely changed how I price my lettering work.In this vi...

In this engaging episode, we sit down with Tuesday Bassen, a dynamic artist and entrepreneur, to explore her fascinating journey from Nebraska to Berlin.Tuesday opens up about the profound influence of her feminist grandmothers and how their legacy shaped her artistic vision....

Want more support? Download my free guide Lettering Success Secrets → martinaflor.com/guideHave you ever wondered if you should quit your job to pursue your dream of becoming a full-time lettering artist?In this video, I share my real story of leaving a 9–5 graphic design job...

📥 FREE GUIDE: Want 12 proven ways to make money with your lettering? Download my free guide here → martinaflor.com/guideWant to land your first lettering client—even if you have no experience?In this video, I’ll walk you step by step through how I got started, how YOU can build a portfolio without clients, how to reach out to potential projects, and even what to charge for your very first paid work.💡 Remember: Every successful lettering artist started with ONE first client. This video will show you how to find yours.✦ Subscribe for weekly videos on lettering, creative business & mindset: YouTube.com/@MartinaFlorAcademy👇 COMMENT BELOW:What’s one step you’ll take this week to get closer to your first client?#lettering #freelanceartist #creativebusiness

🧭 Download the FREE Lettering Success Secrets Guide This guide is packed with the strategies I teach my students — and it's yours for free. 👉 https://www.martinaflor.com/guide

Hayley Francis, the creative force behind Type Affiliated, shared her inspiring journey from a young artist to a successful lettering professional. In our conversation, Hayley opened up about her personal challenges, including her battle with Hodgkin's Lymphoma, and how these experiences have shaped her outlook on life and art. We touched on the importance of passion projects, personal branding, and building a supportive community.Hayley shared her approach to balancing multiple income streams, her love for teaching, and her dedication to living a life filled with creativity and purpose.

If your lettering just doesn’t look right and you can’t figure out why, you might be making one of these 3 common mistakes. In this episode, I’ll show you exactly what they are — and how to fix them so your work looks polished, professional, and intentional.Fix these, and your lettering will instantly improve — no extra tools or years of practice needed.📥 FREE GUIDE → Lettering Success SecretsGet my free guide packed with tips, tricks, and answers to the most common lettering questions:👉 https://martinaflor.com/guide💬 Which of these mistakes have you made? Drop a comment and let me know!———Follow Me for More Lettering TipsInstagram: https://instagram.com/martinaflor#lettering #handlettering #typography

Grab my free guide “Lettering Success Secrets” to help you build your dream creative career 👉 martinaflor.com/guide

Your portfolio isn’t just a gallery of pretty images — it’s your #1 tool to attract the clients you want to work with. In this video, I’ll guide you through how to build a powerful lettering portfolio that showcases your best work, tells your story, and gets you hired. We’ll cover curation, presentation, storytelling, and how to make your portfolio a true client magnet.

Grab my free guide “Lettering Success Secrets” to help you build your dream creative career 👉 martinaflor.com/guide

📥 Don’t forget to grab your FREE lettering career guide: martinaflor.com/guideAre you dreaming of turning your lettering passion into a creative career? In this video, I’ll walk you through 5 clear signs that you’re ready to take the leap from hobbyist to professional lettering artist.Whether you’re obsessing over type, building a body of work, or getting those “Can I hire you?” messages—this might just be your sign.👉 Plus, I’ll share practical next steps you can take right now to start behaving like a pro (even before you feel 100% ready).📥 Don’t forget to grab your FREE lettering career guide: martinaflor.com/guide#lettering #handlettering #creativecareer #martinaflor #goingpro #letteringtips #freelanceartist #graphicdesign #calligraphy #artcareer

Lauren Hom, a renowned lettering artist, designer, and muralist joined us for our latest Open Studio episode.Lauren shared her journey from lettering to culinary arts and explained how passion projects can shape a creative career. Lauren blends her interests into her work, the importance of personal branding, and practical tips for aspiring muralists. Whether you're an artist or simply curious about the creative process, this conversation is packed with valuable advice and inspiration.👉🏼 See the full show notes at martinaflor.com/podcast👉🏼 More info about my signature lettering program: theletteringseminar.com👉🏼 Follow me on instagram: https://www.instagram.com/martinaflor/

📥 Grab my free guide Lettering Success Secrets: https://martinaflor.com/guidePeople often confuse lettering, calligraphy, and type design—and honestly, I get why. I used to use the terms interchangeably too. In this video, I break down the real differences between the three, why it matters, and how to figure out which one fits your creative style best.I’ll also share a bit about how these disciplines overlap—and why you don’t have to choose just one.Let me know in the comments which one you’re most drawn to!📥 Download Lettering Success Secrets here: https://martinaflor.com/guide#lettering #calligraphy #typedesign #martinaflor #typography

🧭 Download the FREE Lettering Success Secrets GuideThis guide is packed with the strategies I teach my students — and it's yours for free.👉 https://www.martinaflor.com/guideHave you ever thought: "I’d love to make a living with lettering, but I don’t have any clients..."?Good...

🎁 Want to build a client-ready portfolio that works for you?Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business:👉 https://martinaflor.com/guide🎙️ Episode 192 – 5 Portfolio Mistakes That Might Be Co...

🎙️ Episode 191 – 3 Things I’d Do Differently If I Started My Career Today

In this episode of Open Studio, I (Martina Flor) look back on over a decade as a lettering artist and creative business owner to share the three key things I would do differently if I had to start my career all over again.

Whether you're just getting started or looking to grow your creative practice, these lessons will help you avoid common mistakes and build a more sustainable, joyful, and profitable path.

✨ In this episode, I talk about:

Why I’d build my email list from day one

The power of pitching yourself and doing client outreach consistently

How investing in mentorship and coaching transformed my business

To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

🔗 Click here to join Workshop Week for FREE – the creative event that brings thousands of artists from around the world together! 👉 https://beccacourtice.samcart.com/referral/martinaflor/zLx1kNRjKkpMMcVT ✨ Welcome back to Open Studio with Martina Flor! In today’s episode, I ...

In this episode of Open Studio, Martina Flor dives into one of the most common questions creative professionals face in 2025: Is social media still worth the effort? 📉 Tired of pouring hours into content that doesn’t perform? 🎯 Unsure how to grow an audience or reach client...