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This week, you're in for something different: I’m sharing Part 1 of a powerful conversation I had on The Angry Designer Podcast. We dive into the misconceptions about typography, the truth about lettering, and how I carved my own path in a crowded creative industry.

If you’ve ever felt stuck in the sea of sameness as a designer—or wondered how to turn your passion for letters into a thriving career—this episode is for you.

🎧 In this episode:

The difference between type, font, and lettering (and why it matters)

My leap from generalist to global lettering artist

Why “waiting to be discovered” is a lie

How designers can stand out by going deep, not wide

And one mindset shift that changed everything for me

💬 QUOTE TO REMEMBER:

"You don’t need to be discovered—you need to decide."

New York friends! I’ll be part of a new show opening May 8th at Offline in the Bowery.

I’m in the weeds now! Connecting up the different layers of each design and attaching it to a kick or snare or FX from the OP-Z. My Unity knowledge is beginner at best but I’m muddling me way through!!

Beyond Tellerrand is just 2 weeks away so it’s time to get these Titles ship-shape! After work / kids bedtime isn’t enough so searching the wee hours for more time! I haven’t done the 5-7am passion project time slot in quite a few years, let’s see if I’ve still got it in me!

Factory Reality: Post-realism in the 2020s. Excited to be part of this new show @offlinenyc in New York curated by @mikabaronn and @anloremi alongside a stellar line-up of artists.

Opens May 8th 2025, 6-8pm 243 Bowery St, New York, NY.

Take Action: Defend the Internet Archive
https://blog.archive.org/2025/04/17/take-action-defend-the-internet-archive/

"At a time when digital information is disappearing, being rewritten, or erased entirely, the tools to preserve history must be defended—not dismantled."

I've signed the petition.

🔥 UX & Design Files Organization Template (Google Doc + .zip-file), with an overview of little helpers to neatly organize UX assets in sensible folders ↓ UX & Design Files Organization Template, by Courtney Pester Full folder structure template (Google Doc) Compress...

https://verisart.com/blog/art-and-ai-a-timeline-of-sales-auctions-and-shifting-boundaries?utm_medium=email&_hsenc=p2ANqtz-8_68P00vrxJydkdbVA7Xcj3SZKJTD6gneLUbbCbx43cyOQu1lWXSL82H3YIcG03FtoMBASC5ikFAyrLLi-gg7xNxoHlw&_hsmi=357177648&utm_content=357177648&utm_source=hs_email

Can generative #AI write contextual text descriptions?
https://tetralogical.com/blog/2025/03/24/can-generative-ai-write-contextual-text-descriptions/

By the way: now is the time to get your ticket for one of Europe’s finest conferences on art, design, creativity, the Web, and so much more. A genuinely fantastic experience every single time – inspiring, empowering, and with a lovely, inclusive community! ☺️
https://beyondtellerrand.com/events/dusseldorf-2025/tickets

Working on my talk for @btconf (🙀😁) and can’t wait to see so many good friends again! 💚 Who of you will be in Düsseldorf in less than three weeks? 👋

Hello and welcome to another episode of Open Studio. I'm your host Martina Flor and in this show I have honest conversations with artists, designers and creatives to uncover their story and the specific tactics they use to build a successful career around their skills and the work they love doing.🌟 Ready to Join to The Lettering Seminar?Enrollment is open now until Tuesday, April 15.🔗 Sign up at theletteringseminar.comTo access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Posted last week's round-up at lunchtime! Grab a brew and have a read! https://jamfactory.ghost.io/weekly-roundup-011/

Bonjour! A bit late with this roundup, but that's 'cause it's been a busy one this week. Still busy on secret things up at Aards, but plenty busy in the wee hours with the Beyond Tellerrand titles, as the event is just a few weeks

FROM THE ARCHIVES: Back in 2018, at Aardman, I had to create a 'user manual' for the alien spaceship in 'Shaun the Sheep: Farmageddon' movie!

Just a few weeks until Beyond Tellerrand [ @beyondtellerrand.com ] and I’m busy crafting the titles! I’m hoping to play the titles - live - via a combo of an OP-Z, GoPro, OBS and Unity!

Serious question: what does a “Global Head of AI” do at an agency and why does it somehow feel like it is just a regular creative director with a cringey job title? 🥴

Spray tan, hollow gaze.

Generative Financial Crash Haiku Cut-ups