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A newsletter about language, politics and your brain. Gil Durán and Dr. George Lakoff
FrameLab
• L O L G O P
When the headline is all most people read, leading with a lie spreads it. The Truth Melt: lead with the truth, name the lie only to correct it.
FrameLab
• Gil Duran
Ten years ago today, JD Vance published an essay that called Donald Trump “cultural heroin” and “an opioid of the masses”:
During this election season, it appears that many Americans have reached for a new pain reliever. It too, promises a quick escape from life’
FrameLab
• Gil Duran
Trump's name was scraped off the Kennedy Center wall by court order. Wannabe dictators put their names on things. The law said no.
FrameLab
• Gil Duran
Things have been a bit quiet here at FrameLab. That silence has a reason: I have been finishing a book.
The Nerd Reich: Silicon Valley Fascism and the War on Democracy will be published on August 18 by Avid Reader Press, an imprint of Simon & Schuster. You can pre-
FrameLab
• Gil Duran
Trump's MAGA movement is plotting to steal the midterm elections with a fake national emergency. Here's how to frame it—and what you can do.
FrameLab
• L O L G O P
Trump's approval hits 37% as his strongman psychology prevents him from fixing the economy he broke. The strict father model is now his trap.
FrameLab
• Gil Duran
When your ad is rooted in emotional fraud, you’ve accidentally told the truth about your industry’s business model.
FrameLab
• Gil Duran
Does the California governor's right-wing pivot make any sense?
FrameLab
• Gil Duran
Trump declared 'my own morality' is his only constraint on power, revealing the authoritarian logic at the heart of conservative ideology.
FrameLab
• L O L G O P
Trump's endless Epstein cover-up damages his standing with Republicans. Why? Betrayal of trust hits harder than lies ever could."
FrameLab
• L O L G O P
It’s time to start the 2028 primary and step over this donor-coddling nonsense.
FrameLab
• David Fenton
David Fenton recalls Bill Gates yelling at him in 2010 about climate change. 15 years later, Gates still gets it wrong and he's not alone.
FrameLab
• L O L G O P
JB Pritzker is strategically standing up to Trump's authoritarian attacks on Chicago. What can Democrats learn from his tactics?
FrameLab
• L O L G O P
Subtlety obviously isn’t impressing the party base. They want leaders who match their fury with action, or at least memes.
FrameLab
• Gil Duran
“I feel that I personally have to start thinking realistically about how to flee the country.”
FrameLab
• Gil Duran
“We have a president for the first time in history ordering his attorney general to indict his enemies.”
