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Tom Critchlow's blog

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Of Termites & Tokens

Maybe the future of work is… termites? Let me explain.

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Featured on People & Blogs

Thanks to Manu for featuring me on his series People & Blogs. I wrote a bit about the history of this blog and how (and why) I write online…

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Taking Blogging Seriously

It’s a warm summer night in NYC and I’m walking through central park with a friend, the fireflies blink around us like an external reflection of the neurons firing in our brains as the conversation sparks.

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Google is Grounded and Needs to Learn How to Soar

Here’s the punchline - I think Google is missing the mark with their AI search efforts. In this post I have a concrete proposal and a prototype you can try yourself that shows a different approach for the future of search. An approach that’s better for users and in a way that’s beneficial to the open web at the same time.

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3,573 Days On The Road

Every year on the 24th October I've written a reflection on the last year of my independent consulting. This would have been my 10th issue, but is instead a special issue, for reasons that will become apparent.

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Working With Founders Who Have Conviction and Taste

Consulting can be easy money. Fleecing clients for cheap tricks. Clients have problems, you have powerpoints. It’s easy to flip a few quick slides into a chunk of cash and cackle off into the mountains.

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LinkedIn is not a social or professional network, it's a learning network

The world of work is changing.

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A Lil' Website Refresh

Welcome to tomcritchlow.com version…. 19? 25? Honestly there have been so many iterations over the years who even knows. The point is there’s a new coat of paint.

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Work is a Place

My buddy Luke recently started a band called Tattoo Mustache. While we were chatting, his eyes lit up talking about jamming in the studio with his bandmates - his arms were flailing and you could feel the energy coming off him like steam from a hot pan. These weekly jam sessions are something magical - “You can just rent a studio for 3 hours” he said “it’s like $116 and they have a drum kit and keyboard and everything!”.

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How do You Cultivate Customer-Centric Executives?

summary
After consulting with ~40 companies across a wide range of industries and sizes, I ask the question: what have I observed about the most successful companies?

The answer is that the most successful companies have a key executive who is customer-centric - someone who has a rich mental model for what customers want and is able to step into the customer's shoes.

I theorize that beyond a culture of being customer-centric it's the ability to make key decisions with a customer-centric mindset that is important. But how do you cultivate this perspective for executives?