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Seeking out the end of the long tail

Author
Ernie Smith
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davewiner/blogroll
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Automattic Minus Matt

Matt Mullenweg takes an involuntary leave of absence from Automattic, the company behind WordPress. Let's hope he uses his time away thoughtfully.

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Second Quest

In a normal culture, a company as gray-haired as MapQuest would not be having a straight-on cultural revival in 2026. But our culture is not normal.

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Can Self-Hosting Be Simple?

You can go into the deep end way too easily with a self-hosting project. But is a less-is-more approach possible? Here’s what my attempt to build a “third-place” box taught me.

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Text • Ernie Smith

Can Self-Hosting Be Simple?

You can go into the deep end way too easily with a self-hosting project. But is a less-is-more approach possible? Here’s what my attempt to build a “third-place” box taught me.

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The Negative Option

In the 1980s and 1990s, Columbia House could do no wrong—it was a great way to get 12 CDs for a penny. But its business model kind of set the stage for a lot of bad e-commerce.

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Card Sharks

The 1980s proved surprisingly fruitful for licensed greeting card mascots. It turns out American Greetings understood the Marvel playbook before Marvel did.

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Vibe-Coded Flattery

I’ve seen a strange problem in my inbox that I haven’t been able to put into words. A saga involving a botched app release helped me figure it out.

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The Earnest Era Ends

When we lost Glen Hansard last week, his work still fresh and lively, it was a reminder that the world has changed more than we think it has.

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Put A Tag On It

The pricing gun should have been a dead technology years before it actually was. But state laws artificially kept it around as a shield against the scary barcode.

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Fa Fa

My brain-breaking trick for weaning off of Facebook involved creating a fake URL for Google News. Blame the home row.

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The Terminus

When a really long road ends, why don’t we do more to celebrate the staggering amount of collective work that went into it? The ancient Romans really outclassed the federal highway system on this front.

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Bring Back The Kiosk

With Sony clobbering the physical game market and Grand Theft Auto 6 eschewing discs entirely, it makes one long for kiosks that could make disks on demand—a model that actually once existed in the UK.

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Boxed In

At what point do the creative limitations you create for yourself actually harm your ability to create? And what can ALF teach us about that?

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Bring Back Crappy Forums

Web forums were rough around the edges and faded in relevance as seemingly better options emerged. But what if we had stuck with them?

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Hazy Memory

Who’s to blame for the memory crisis that turned Macs and Steam Boxes into unobtanium this week? The memory-makers have a convenient answer.

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What Was Matt Thinking?

The high schooler who developed everyone’s forums and guestbooks in 1996 didn’t really think about security when he was building all that software. But Matt’s Script Archive was more than exploits.

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My Portable Heater

This new eGPU barely works in Linux, gets quite hot, and is based on tech gamers already rejected. So why am I so excited about it?

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Copping My Style

Can you legally protect an artistic style? Not currently, but an Adobe-backed bill, a seeming reaction to AI, is pitching the idea. Personally, I see a bunch of blurred lines.

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One &udm After Another

Google made everyone mad again, so another wave of people just learned about &udm=14. Maybe we should all take the hint.

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The $500 Price Increase

Plex sends a message to the self-hosting community with a massive upcharge targeted at the very people who hate monthly fees.

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The Biz Reaper

If Byron Allen shows up at your door, you did something wrong with your media business. And BuzzFeed has a visitor. Also: I built a thing.

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The Bold Ones Win

We lost Ted Turner, a patron saint of Tedium, just as an entrepreneur made an audacious Turner-style bet. What can we learn from that?

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Reinventing the Wheel

You’ve probably heard it’s futile, but that hasn’t stopped plenty from trying—some successfully, shockingly.