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Machine Society

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Cyberpunk non-fiction: artificial intelligence, AI glasses, spatial computing, augmented reality, virtual reality, synthetic media, extended reality, mixed reality and the future of work.

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Machine Society

Rise of the 'slop zombies'

Rise of the 'slop zombies'

Corporate America and the wider world of work are suffering from a pandemic of AI-pilled slop zombies infected with brain rot and unearned confidence.

Machine Society

Driving in Europe feels like a dystopian sci-fi novel

Driving in Europe feels like a dystopian sci-fi novel

When you get behind the wheel in the EU, Big Brother is Always Watching You.

Machine Society

Gen Z’s AI problem isn’t about AI

Gen Z’s AI problem isn’t about AI

The generation that distrusts everything and everyone found one place to converse without judgement or consequence.

Machine Society
• Mike Elgan

Looking for love in all the wrong places

Looking for love in all the wrong places

Our consumer culture has us looking to corporations to supply us with relationships.

Machine Society
• Mike Elgan

Google betrayed the web

Google betrayed the web

Google was built on a Grand Bargain with content creators: traffic for content. Now it wants content without giving traffic. It’s time for a post-Google internet.

Machine Society

We’ve entered a golden age of idea thieves and liars

We’ve entered a golden age of idea thieves and liars

It's normal now to pass off other people’s ideas as your own. Even Google is doing it.

Machine Society

Why everybody is talking to nobody

Why everybody is talking to nobody

Ditching the keyboard for voice-to-text AI is called “voicepilling.” Will everyone stop typing?

Machine Society

The chance that AI will warp your mind: 100%

The chance that AI will warp your mind: 100%

New data suggests that for active users, the psychological and behavioral impact of chatbots isn't a possibility—it is a mathematical certainty.

Machine Society
• Mike Elgan

Want to keep dating the person who dumped you? There's an app for that!

Want to keep dating the person who dumped you? There's an app for that!

Young people in China are creating AI versions of exes and carrying on the relationship with a digital twin of the other person. What do you think: sweet, sad or sick?

Machine Society
• Mike Elgan

Want to keep dating the person who dumped you? There's an app for that!

Young people in China are creating AI versions of exes and carrying on the relationship with a digital twin of the other person. What do you think: sweet, sad or sick?

Machine Society
• Mike Elgan

AI researchers want AI to fake “thinking”

AI researchers want AI to fake “thinking”

They want deliberately slow chatbot responses to make people trust the answer more. And it makes me trust the researchers less.

Machine Society
• Mike Elgan

AI researchers want AI to fake “thinking”

They want deliberately slow chatbot responses to make people trust the answer more. And it makes me trust the researchers less.

Machine Society
• Mike Elgan

No, math doesn’t have feelings

No, math doesn’t have feelings

Why Anthropic’s “emotion” paper accidentally misleads the public.

Machine Society
• Mike Elgan

No, math doesn’t have feelings

Why Anthropic’s “emotion” paper accidentally misleads the public.

Machine Society

Black traffic: the corporate sabotage technique you've never heard of

Black traffic: the corporate sabotage technique you've never heard of

AI-driven online disinformation methods designed to create fear and mistrust were perfected by nation-states. Now, they're coming to the business world.

Machine Society
• Mike Elgan

Black traffic: the corporate sabotage technique you've never heard of

AI-driven online disinformation methods designed to create fear and mistrust were perfected by nation-states. Now, they're coming to the business world.

Machine Society
• Mike Elgan

The short and disastrous history of AI content

The short and disastrous history of AI content

Why do media and marketing companies keep falling for the delusion that replacing creative people with AI results in something better?

Machine Society
• Mike Elgan

The short and disastrous history of AI content

Why do media and marketing companies keep falling for the delusion that replacing creative people with AI results in something better?

Machine Society
• Mike Elgan

When the boss is AI

When the boss is AI

First we used software. Then software started using software. And now software can use us.

Machine Society
• Mike Elgan

When the boss is AI

First we used software. Then software started using software. And now software can use us.

Machine Society
• Mike Elgan

New Attachment Economy hardware lives on your desk

The desktop robots are coming, and they want more than just your attention.

Machine Society
• Mike Elgan

New Attachment Economy hardware lives on your desk

The desktop robots are coming, and they want more than just your attention.