Startup founders undervalue their time. Here's why you should act like it's $1000/hr, and how it changes the decisions you make.

RICE and other confidence-based frameworks are mostly noise. Here's how to make decisions without pretending to know the unknowable.

Worrying makes things worse. Replace worry with preparation and strategic planning.

If you don't hire people better than you, the organization gets bigger, not better. But how do you hire for something you don't understand?

In the quest for optimization, A/B tests, metrics, and funnels, we're in danger of losing the fun and value of creative work.

Real strategy means choosing between two good options and accepting all the consequences--even the painful ones you don't like.

A compass tells you which way is north, not whether you should be heading north. So what is the map to startup success?

Do less, to create the space to be great.

Delegation doesn't scale your business. What does: Creating a team that is better than the current team. Including you.

Mission, vision, purpose, BHAG. Are they useful north stars, or academic nonsense?

Expertise hinders learning. Learn from these examples, so that you leverage your expertise, but aren't blinded by it. Insights come from curiosity, not certainty.

How to define your actual target market, which probably isn't traditional demographics and firmographics.

Have a great idea? Prove it by finding ten customers ready to hand over cash. Everything else is avoiding the truth.

Your company will stop growing sooner than you think. The "Max MRR" metric predicts revenue plateaus based on churn and new revenue.

Want to write better? Swap generic words for specifics to make your text clear, powerful, engaging, and even funny.

Because time is zero-sum, prioritization is mandatory. This is an index of purpose-built prioritization frameworks, and an overarching one to optimize your life.

Bootstrapped and unsure about CPC? Use the rule of ARPU/25.

You must select between three pricing strategies, and fully commit to their implications.

Nothing clarifies things quite like a hyperactive, all-knowing, all-seeing, real asshole of a devil's advocate beating the living crap out of you.

Little, unknown companies with silly names can sell to enterprises who have already spent millions.

Having skipped to the last page of other people's books, we forget the rest of the journey. And, that we have to take that journey, too.

When even "free" is too expensive.

Customers love you when you're honest, even about your foibles. We forgive honest mistakes from earnest people, not stolid, cold, inhuman corporations.

How can a business that is "spending to grow" determine whether it's truly profitable underneath all that "revenue acceleration?" Here's a way.

What can't be solved with money, are the most valuable things.

The difference between "low prices" as a race to the bottom or as a success story (like Amazon, Costco, IKEA, Vanguard) is in leveraging intentional weaknesses.

Simplify complex decisions by separating upsides from downsides, investing in upsides, vetoing with downsides, and using an appropriate decision framework.

Identifying useful frameworks for companies, strategy, markets, and organizations, instead of those that just look pretty in PowerPoint.

Freemium means high costs, low conversion, and customer feedback dominated by the non-ideal customer. Treat it as a marketing expense to ensure ROI.

Comparing yourself to other startups? Focus on yourself instead.