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Why not National Newsletter Writing Month?
Exercise your writing muscles, delight your subscribers, and make new connections with creators. What’s not to like?
Redirecting your archives
The archive redirect has graduated from a hidden setting into a Redirect add-on in your Web settings.
When France gave away terminals, and a dozen email services bloomed
Messaging is always the killer app, regardless of the network or the device
Everyone should start a newsletter
Shape your thinking, and the thinking of others, with consistent writing in public.
Writing prompts
A little list of writing prompts you can toggle on when you're staring at an empty email.
Two bits of settings cleanup
The Tracking page is gone, and so is the Design folder in the sidebar.
What we lost when we lost comments
Comments require commitment, but they’re worth it.
The joy and agony of a snail mail newsletter
A chance to create offline relationships, hone your craft, and eat your bodyweight in envelope glue
Email has never been free
The question is only who pays for it, and how.
Web app and email delays
Our public postmortem for the incident on September 9th, 2026.
Email analytics
We redesigned email analytics.
Crawling settings
One add-on that decides whether search engines, AI crawlers, and everything else may crawl your archive, separate from who can read it.
Email isn’t decentralized, and that’s fine
We gave up some of email’s ideals to wrangle spam, for now.
The Great Pruning
How we did some magic by deleting the three largest tables in our database
Itemized event exports
Export not just an email's aggregate numbers, but every individual event and timestamp behind them.
Email should be the universal interface for software
Email is the second-oldest software interface, after the Terminal.
Dashboard and Archives downtime
Our public postmortem for the incident on September 1st, 2026.
Ask a Nerd: Can you use web fonts in email?
Yes. But you really shouldn’t.
Newsletters should be the director’s commentary of every creator
Convert the cruft of your creations into the content your biggest fans treasure most.
One source of truth for analytics
We consolidated two overlapping analytics pipelines into a single, well-documented events log.
Ask a Nerd: Can emails include dark and light mode themes?
You can ensure that your emails show up dark. You can’t completely control how.
Confirmation emails when re-adding an unsubscribed subscriber
POST /v1/subscribers with collision-behavior add now respects type unactivated
Segments on the API
Saved, reusable audiences you can apply to an email instead of rebuilding filters
Private email is fine, actually
Hide your email, hide your lists
Clearer collision behavior when recreating subscribers
Overwrite can no longer silently no-op on a suppressed subscriber
Introducing forms
Standalone pages dedicated to growing your newsletter.
What I love about Django
The best parts of Django are the ones you stop noticing — a tour of the abstractions that have given Buttondown the most leverage over the years.
Introducing segments
Build a set of filters once, name it, and reuse it as a one-click audience on every future email.
Introducing segments
Build a set of filters once, name it, and reuse it as a one-click audience on every future email.