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John Battelle's Search Blog

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Thoughts on the intersection of tech, business, and society.

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John Battelle's Search Blog
• John Battelle

What’s up: DOC!

Back in 2024 I helped to launch a new events and media series focused on the science of longevity. We called it DOC. Over the past two years, DOC has thrived, and a fascinating community of leaders in medicine, finance, policy, and entrepreneurship has flourished. This year we’re hosting our third annual DOC October 21–23 … Continue reading "What’s up: DOC!"

John Battelle's Search Blog
• John Battelle

Who Owns Search Results?

  Earlier this week I posted something of a coda for the open web, but today news broke of a small victory for “how things used to be.” The backstory: For decades, Google has been the beating heart of the Internet’s ecosystem, pumping the oxygenated lifeblood of traffic across tens of millions of revenue-starved websites. … Continue reading "Who Owns Search Results?"

John Battelle's Search Blog
• John Battelle

Who Controls the Tokens?

Every so often the tech world appropriates a perfectly pedestrian word and imbues it with meaning well beyond its settled definition. For centuries “computer” was an obscure term referencing an obscure craft: people who performed mathematical calculations. And prior to the mid 1990s, anyone talking about a “web” was probably discussing spiders. “Token” has broken … Continue reading "Who Controls the Tokens?"

John Battelle's Search Blog
• John Battelle

I’ll Be Framing My AI Check

I’ve always loved writing, and took to this form – the “thinking out loud” version of blogging – more than 20 years ago. I started Searchblog after I sold my first book, which focused on the impact of search on business and culture.  I decided I’d chronicle my reporting and build my voice by posting … Continue reading "I’ll Be Framing My AI Check"

John Battelle's Search Blog
• John Battelle

Again, What About the AI Ads?

Last month the FT reported that OpenAI was going all in on a “super app” that combines agents and coding, a move clearly designed to compete with Anthropic, which dominates the “get work done” market with Claude CoWork. “Chat is dead” as the principle interface for ChatGPT, according to OpenAI execs quoted in the FT … Continue reading "Again, What About the AI Ads?"

John Battelle's Search Blog
• John Battelle

The Rhymes of Tech History

It seems ridiculous now, but when I was a cub reporter covering the tech industry, our publication had an entire beat focused on word processing – and it was one of the most sought after assignments in the newsroom. We had another reporter who focused on spreadsheets. Because I was the new kid, I covered … Continue reading "The Rhymes of Tech History"

John Battelle's Search Blog
• John Battelle

Who Stole My Alpha?

Have you seen Alex Karp’s rant on CNBC? I fielded this question about a dozen times over the past week. If you’ve not yet watched, it’s well worth your time. In a conspiratorial diatribe against the evils of monopoly-crazed frontier labs, the founder of defense-tech giant Palantir asserts that OpenAI, Anthropic, and Google are ruining … Continue reading "Who Stole My Alpha?"

John Battelle's Search Blog
• John Battelle

The Economics of AI Are Shifting

One of the best ways to find signal in the noise of a major technological shift is through the time-tested journalistic tactic of following the money. Back in January I predicted that in B2B markets, AI Can’t Cost This Much. I argued that “pricing the future based on the cost of the present is a … Continue reading "The Economics of AI Are Shifting"

John Battelle's Search Blog
• John Battelle

Have We Lost The Plot?

“Our lives have become dematerialized.” That phrase – from author Ian Bogost in a short piece in Wired – struck at the center of something I’ve been trying to verbalize for years. Bogost argues that technologies of convenience and efficiency have destroyed our connection to the physical world. His primary example is the automobile – … Continue reading "Have We Lost The Plot?"

John Battelle's Search Blog
• John Battelle

Remembering Om Malik

It seems almost quaint now, but there was once a version of the Internet ruled by influencers that were honest, high integrity folks who genuinely cared about the impact of their words. Perhaps the most thoughtful of these was Om Malik, who passed away last week at the age of 59. Om was a colleague … Continue reading "Remembering Om Malik"

John Battelle's Search Blog
• John Battelle

How Can You Trust the News?

The single most essential ingredient of good journalism is trust. By that measure, journalism is in a very bad way: According to The Reuters Institute’s annual survey, only 37 percent of the global public trusts the news industry, down nearly 20 points from ten years ago. In the US, that figure stands at 25 percent. … Continue reading "How Can You Trust the News?"

John Battelle's Search Blog
• John Battelle

Quitting A Digital Habit

Amongst friends and family, I’m known as something of a digital curmudgeon. I’m usually the one person in group chats who does not use an iPhone, a habit I gave up in 2012 when I sensed that Apple was enclosing the entire mobile space. I stopped visiting Facebook and Instagram a decade ago, and I … Continue reading "Quitting A Digital Habit"

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• John Battelle

Will AI Ever Become a True Platform? Not Without Us….

Yesterday Microsoft CEO Satya Nadella published a fascinating essay that reads as both a rebuke to frontier AI model companies like Anthropic and OpenAI, as well as a call to arms to the entire business community. Nadella is worried that OpenAI and Anthropic are about to eat everyone’s lunch – Microsoft included. “I’ve been thinking … Continue reading "Will AI Ever Become a True Platform? Not Without Us…."

John Battelle's Search Blog
• John Battelle

Who Should Govern Us, Apple or…The Government?

I’m traveling today – consider this brief post a placeholder of sorts. I’ve long railed against the privatization of public space, and the hidden regulation inherent in the submission of our collective personal data to the black boxes of Big Tech. With that in mind, I’m watching this story, about Apple’s refusal to roll out … Continue reading "Who Should Govern Us, Apple or…The Government?"

John Battelle's Search Blog
• John Battelle

Wait, Chat Is Dead? Does That Mean OpenAI Is Abandoning Ads?

Over the weekend the Financial Times came out with a report on OpenAI’s latest pivot.  According to a senior OpenAI executive quoted in the piece, the company has decided that “chat is dead.” Instead, company executives insist, the future lies in a “super app,” an agent (from OpenAI, naturally) that will do everything for us. The … Continue reading "Wait, Chat Is Dead? Does That Mean OpenAI Is Abandoning Ads?"

John Battelle's Search Blog
• John Battelle

Should AI Be Addictive?

The most interesting piece of news this morning comes from Microsoft’s Satya Nadella, who made a very public point of chastising his own team for saying the quiet part out loud. That quiet part? In an internal memo leaked to 404 Media, a Microsoft VP said his team’s goal was to “make people addicted” to … Continue reading "Should AI Be Addictive?"

John Battelle's Search Blog
• John Battelle

Where’s All the AI Magic?

“Hey Google, how are the Giants doing this year?”  I was standing at my bathroom sink, finishing up my daily ablutions, when a random thought popped into my head. It’s been a minute since I checked in on my favorite baseball team – ever since I moved East, they’ve been in a slump. Maybe they’re … Continue reading "Where’s All the AI Magic?"