This is the behind the scenes footage of Jacob Sigala from USA Regional Grant Award winner of GFX Challenge Grant Program 2025.

About "The Real Portrait of America"
This project honors the immigrant story by reframing and elevating everyday laborers through gilded, Victorian-style portraits, flipping the script on who history says is worthy of honor.

Learn more about GFX Challenge Grant Program:https://www.fujifilm-x.com/gfx-challenge-grant-program/year-2025/#

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#fujifilm #fujifilm_xseries #gfx #fuji

This is the behind the scenes footage of Lee-Ann Olwage from South Africa Global Grant Award winner of GFX Challenge Grant Program 2025.

About "Weaving Stars and Palm Leaves"
Amazigh women weave stories rooted in spiritual and ancestral connections to their land into traditional rugs, illustrating the intrinsic relationship between humans and nature.

Learn more about GFX Challenge Grant Program:https://www.fujifilm-x.com/gfx-challenge-grant-program/year-2025/#

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#fujifilm #fujifilm_xseries #gfx #fuji

This is the behind the scenes footage of Yasutaka Seki from Japan Global Grant Award winner of GFX Challenge Grant Program 2025.

About "Destination"
Seventy years after Yasutaka Seki’s relatives moved to Bolivia, four generations have emerged. “Destination” examines
how blended cultures shape their evolving identity across distance and time.

Learn more about GFX Challenge Grant Program:https://www.fujifilm-x.com/gfx-challenge-grant-program/year-2025/#

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#fujifilm #fujifilm_xseries #gfx #fuji

This is the behind the scenes footage of Wang Jiayi from Chinese Mainland Global Grant Award winner of GFX Challenge Grant Program 2025.

About "Human Sagas at Vertical Extremes"
This project documents the parallel lives of miners and mountain guides who endure Earth’s most extreme vertical environments—from the intense heat and pressure 2,000 meters underground in Asia’s deepest gold mine, China’s Sanshandao Gold Mine, to the sub-zero temperatures and thin air 8,848 meters high on Mount Everest.

Learn more about GFX Challenge Grant Program:https://www.fujifilm-x.com/gfx-challenge-grant-program/year-2025/#

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#fujifilm #fujifilm_xseries #gfx #fuji

This is the behind the scenes footage of Floyd Gonzales from Canada Regional Grant Award winner of GFX Challenge Grant Program 2025.

About "Kulturang Suot (Culture Worn)"
Kulturang Suot (Culture Worn) explores how traditional Filipino garments live, transform, and hold meaning within the Filipino diaspora in Canada. Through portraits, motion vignettes, and collaborative styling, this project aims to highlight pieces such as the barong, Filipiñana, and bolero as symbols of cultural memory, worn both traditionally and reimagined.

Learn more about GFX Challenge Grant Program:https://www.fujifilm-x.com/gfx-challenge-grant-program/year-2025/#

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#fujifilm #fujifilm_xseries #gfx #fuji

This is the behind the scenes footage of Manuel Michael from Nigeria Regional Grant Award winner of GFX Challenge Grant Program 2025.

About "OUR CROWN (The Shape of Us)"
OUR CROWN (The Shape of Us) explores Nigerian men’s hairstyles as symbols
of identity and pride, blending barbershop intimacy with fashion
portraiture to challenge stereotypes and redefine perception.

Learn more about GFX Challenge Grant Program:https://www.fujifilm-x.com/gfx-challenge-grant-program/year-2025/#

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#fujifilm #fujifilm_xseries #gfx #fuji

Lens : https://fujifilm-x.com/global/products/lenses/xf400mmf45-r-lm-ois-wr/
Photographer : https://fujifilm-x.com/global/stories/xf400mmf45-r-lm-ois-wr-madeleine-penfold/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#fujifilm #fujifilm_xseries #gfx #fuji #fujinon

Follow sports photographer Madeleine Penfold as she captures Dulwich Hamlet Football Club Women’s team the using the FUJINON XF400mmF4.5 and FUJIFILM X-H2.
Follow Mads: https://www.instagram.com/madeleine.penfold/?hl=en

Videography by Cameron O’Connell
https://www.instagram.com/video.cameron/?hl=en
Shot on FUJIFILM GFX ETERNA.

Special thanks to Dulwich Hamlet FC Women’s team for their participation in this project. Follow: https://www.instagram.com/dhfc_w/?hl=en

“Inspired by Motion Pictures”

Funny what the wind brings with it...

A little joy.
Some hope.
And sometimes a kind of lonelinessyou can’t quite put a name to.

It softens the colors,
like it knows what’s going on inside me,
and makes the edges of the world gently sway.

Each moment...like a scene from a movie.
Those fleeting scenes the wind carries by—I’d like to hold on to them,somewhere deep inside.

Film Simulation
https://www.fujifilm-x.com/global/products/film-simulation/
https://www.fujifilm-x.com/global/products/film-simulation/eterna/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#fujifilm #fujifilm_xseries #gfx #fuji

Learn more about NOSTALGIC Neg.
https://www.fujifilm-x.com/global/products/film-simulation/nostalgic-neg/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#nostalgicneg #filmsimulation #fujifilm #fujifilm_xseries #fuji

Learn more about NOSTALGIC Neg.
https://www.fujifilm-x.com/global/products/film-simulation/nostalgic-neg/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#nostalgicneg #filmsimulation #fujifilm #fujifilm_xseries #fuji

Learn more about NOSTALGIC Neg.
https://www.fujifilm-x.com/global/products/film-simulation/nostalgic-neg/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#provia #filmsimulation #fujifilm #fujifilm_xseries #fuji

Lens : https://fujifilm-x.com/global/products/lenses/xf400mmf45-r-lm-ois-wr/
Photographer : https://fujifilm-x.com/global/stories/xf400mmf45-r-lm-ois-wr-william-chua/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#fujifilm #fujifilm_xseries #gfx #fuji

Learn more about NOSTALGIC Neg.
https://www.fujifilm-x.com/global/products/film-simulation/nostalgic-neg/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#nostalgicneg #filmsimulation #fujifilm #fujifilm_xseries #fuji

Lens : https://fujifilm-x.com/global/products/lenses/xf400mmf45-r-lm-ois-wr/
Photographer : https://www.fujifilm-x.com/global/stories/xf400mmf45-r-lm-ois-wr-sarah-dotson/
Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#fujifilm #fujifilm_xseries #gfx #fuji

MB01JGQDWNB0ZBY

View the high-resolution version here:
https://youtu.be/ac_eWBnb-HA

Lens : https://www.fujifilm-x.com/global/products/lenses/xf400mmf45-r-lm-ois-wr/ Photographer : https://www.fujifilm-x.com/global/stories/fujinon-xf400mmf45-r-lm-ois-wr-x-giacomo-de-franchis/ Travel & Wildlife Photographer Giacomo de Franchis shares his experience using...

The key features of ETERNA ProRemote app for GFX ETRNA 55.

Camera : https://fujifilm-x.com/products/software/eterna-proremote/

Learn more about FUJIFILM X Series & GFX : https://www.fujifilm-x.com
#fujifilm #gfxeterna #fuji

Lens : https://fujifilm-x.com/global/products/lenses/xf400mmf45-r-lm-ois-wr/ Photographer : https://www.fujifilm-x.com/global/stories/xf400mmf45-r-lm-ois-wr-ian-dawson/ Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com #fujifilm #fujifilm_xseries #gfx #fu...

Lens : https://fujifilm-x.com/global/products/lenses/xf400mmf45-r-lm-ois-wr/
Photographer : https://fujifilm-x.com/global/stories/xf400mmf45-r-lm-ois-wr-benjamin-charles-trickey/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#fujifilm #fujifilm_xseries #gfx #fuji

FUJINON XF400mmF4.5 R LM OIS WR is a lightweight super-telephoto prime lens that delivers exceptional image quality and outstanding reach in a highly portable design. Offering a focal length of 400mm (609mm equivalent in 35mm format) and a bright F4.5 aperture, it is ideal f...

Next Horizon:
"Next Horizon" is a series that follows the ongoing careers and achievements of GFX Challenge Grant Program award recipients.

Watch a conversation between Fujifilm and Atsushi Fukushima, recipient of the Global Grant Award in GFX Challenge Grant Program 2021.

FUJIFILM supported Atsushi Fukushima’s exhibition at KYOTOGRAPHIE 2026, Kyoto International Photography Festival.

GFX Challenge Grant Program: https://www.fujifilm-x.com/gfx-challenge-grant-program/
Photographer: https://www.fujifilm-x.com/gfx-challenge-grant-program/year-2021/global-grant-award/atsushi-fukushima/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#fujifilm #fujifilm_xseries #gfx #fuji

Learn more about ASTIA
https://www.fujifilm-x.com/global/products/film-simulation/astia/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#astia #filmsimulation #fujifilm #fujifilm_xseries #fuji

Learn more about ASTIA
https://www.fujifilm-x.com/global/products/film-simulation/astia/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#astia #filmsimulation #fujifilm #fujifilm_xseries #fuji

Learn more about ASTIA
https://www.fujifilm-x.com/global/products/film-simulation/astia/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#astia #filmsimulation #fujifilm #fujifilm_xseries #fuji

Learn more about ASTIA
https://www.fujifilm-x.com/global/products/film-simulation/astia/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#astia #filmsimulation #fujifilm #fujifilm_xseries #fuji

Learn more about ASTIA
https://www.fujifilm-x.com/global/products/film-simulation/astia/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#astia #filmsimulation #fujifilm #fujifilm_xseries #fuji

Learn more about ASTIA
https://www.fujifilm-x.com/global/products/film-simulation/astia/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#provia #filmsimulation #fujifilm #fujifilm_xseries #fuji

MANNERS began as a creative vision, developed by director Aisha Schliessler in collaboration with London-based womenswear brand LENY.

Watch the BTS here: https://youtu.be/ZDFIP6KHgbg

GFX ETERNA 55 : https://fujifilm-x.com/products/cameras/gfx-eterna-55/
GF19-35mmT3.5 PZ OIS WR : https://fujifilm-x.com/products/lenses/gf19-35mmt35-pz-ois-wr/

Learn more about FUJIFILM X Series & GFX : https://www.fujifilm-x.com
#fujifilm #gfxeterna #fuji

BTS of the commercial "Manners" directed by Aisha Schliessler.

Watch the commercial: https://youtu.be/pg5sdJ6GCE8

GFX ETERNA 55 : https://fujifilm-x.com/products/cameras/gfx-eterna-55/
GF19-35mmT3.5 PZ OIS WR : https://fujifilm-x.com/products/lenses/gf19-35mmt35-pz-ois-wr/

Learn more about FUJIFILM X Series & GFX : https://www.fujifilm-x.com
#fujifilm #gfxeterna #fuji

"Brilliance of Print"

Every day is full of color.

That is how I see it.

It's funny how I forget that sometimes,
just going about my life.

So lately,
I’ve been making pictures.

Not because anything special happened.

But maybe because nothing special happened.

A meal.
His coffee.
Everyone’s feet.
A little piece of sky.

Things I might have walked right past.

I guess I just wanted to preserve everyday moments
before they turned into memories.

Like saying,

I saw you.

I was here.

And somehow,

that feels nice.

Film Simulation
https://www.fujifilm-x.com/global/products/film-simulation/
https://www.fujifilm-x.com/global/products/film-simulation/reala-ace/

Learn more about FUJIFILM X Series & GFX : https://fujifilm-x.com
#fujifilm #fujifilm_xseries #gfx #fuji

Behind the scenes of commercial "Magic City"

Watch the commercial: https://youtu.be/Z6JB1vfJjh0

GFX ETERNA 55 : https://fujifilm-x.com/products/cameras/gfx-eterna-55/
GF19-35mmT3.5 PZ OIS WR : https://fujifilm-x.com/products/lenses/gf19-35mmt35-pz-ois-wr/

Learn more about FUJIFILM X Series & GFX : https://www.fujifilm-x.com
#fujifilm #gfxeterna #fuji