How early computer users created the longest lasting formatting style, out of spare characters.
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Buttondown's blog
Buttondown's blog — guides, tutorials, and more
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Analytics for sad stuff
New charts for tracking permanent failure rates and spam complaint rates.
Are.na sharing
Share your newsletters on Are.na
E-COM: The $40 million USPS project to send email on paper
The USPS offered to print your email for you. Only spammers said yes.
Homepage headline variant test
Test new headline on index page
Attachments helped email go global
Sending files via email might be on the decline, but its history is more important than ever.
Localization
Buttondown now supports eight languages including French, German, Spanish, and more.
This is not a newsletter accessibility checklist
It's a starting point with a few early guideposts.
Registration testimonial test
Testing the impact of adding testimonials to the registration page
Configurable Firewall
New spam blocking controls with adjustable thresholds and manual review options.
Suspicious activity detection
Quickly spot suspicious domains or IPs
The community powered email newsletter
The best way to share community discussions is a newsletter.
Activity filtering
Easily filter a subscriber's activity
Automatic periodic exports
Schedule automatic data exports using time-based automation triggers.
Expanded UTM filtering
Better tracking with expanded UTM filtering
Pricing page faq test
Testing a new, bolder FAQ section on the pricing page
AMP and why emails are not (and should never be) interactive.
Google tried to reinvent email. Everyone said no.
Email ideas to build hype for your first book launch
Get more reviews, pre-orders, and sales for an upcoming release with timely newsletters to your biggest fans.
Homepage headline test
Testing different headline variants on the index page
Own tracking infrastructure
Our tracking infrastructure is now our own
On hacker wordplay and fossilized poetry
The neologisms of the early internet persist because of the camaraderie of coded communication.
A brief history of all the times email was supposed to die
Second only to the year of Linux on the desktop.
Public postmortem: external events backlog
Our public postmortem for Incident #0016.
Undeliverable handling
Better handling for undeliverable subscribers
How (and why) non-technical folks should learn to use an API
Running a few quick and easy commands will help you understand how apps "talk" to each other (and impress your friends).
Public postmortem: email timeouts
Our public postmortem for Incident #0014.
Engagement rates column
Open and click rates in Subscribers view
Tumblr auto-sharing
Share your emails on Tumblr automatically
Cross-newsletter automations
Create subscribers in other newsletters via automations
StoryOrigin founder Evan Gow on how to grow an author newsletter
Practical advice for writers to start turning readers into true fans