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iA builds products for focus and flow.

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btconf 2026 speakers
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Bringing Responsiveness to Apps

Why did it take so long?

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“400,000 downloads with a super simple app”

Interview with Business Insider

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“Good design is invisible”

Interview with The Verge

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Introducing iCloud

iA Writer for Mac, iPhone and iPad updates

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Twitterror

How do you deal with erroneous tweets?

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Responsive Typography: The Basics

How to deal with a variety of screen sizes and resolutions

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Follow-up to “Sweep the Sleaze”

We are onto something

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Sweep the Sleaze

Do social media buttons actually work?

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New Site with Responsive Typography

We need not only responsive layouts, we also need responsive typefaces.

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Improving the Digital Reading Experience

Digital vs analog reading

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“Why Simplicity Creates Great User Experiences”

Interview with DRT.fm

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iABC

The history, shape and sound pattern of each letter

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On Prices and Features

Somehow almost everything is always too expensive

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iA Writer for Mac

A good tool turns working into pleasure

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Business Class

Freemium for News?

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A Web Designer on Fukushima

Technology and Hubris

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iPad App Sales Numbers

WIRED vs. Writer

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Form and Information

A lecture

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Stephen Fry on iA Writer

“Astonishingly simple."

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iPad: Scroll or Card?

“Card Sharks” vs “Holy Scrollers”

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A. Burroughs on iA Writer

"It is tiny but it is huge"

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Gap: Controlled Brand Demolition? No.

A marketing stunt, or mere tomfoolery?

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Can Information be Architected?

"iA on IA" from EuroIA 2010.

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Writer for iPad

“Writer has out-innovated Apple.” —Fast Company

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Can Experience be Designed?

Rhetoric and reality

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“Web design is engineering”

Interview with Jonny Holland

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Just like a Paper Tiger…

WIRED on iPad

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Cosmic 140

Art for Geeks

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Cosmic 140

Per Anhalter durch die Twitter Galaxis

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Designing for iPad

No iPad yet? Print it!