There are a lot of factors that impact your rank in Google search results, and it’s an ever-changing always evolving challenge for business owners. Did you know that if you search for something based upon which location you are in or if you are logged in to your Google acco...
Google Plus, like Facebook, shows hovercards as a snapshot of the user’s information. In Google’s case, it is showcasing employment history by default.
If you want to change that hovercard information into something else, such as your website address and slogan, it is possible. Watch to learn how:
Just a day after the east coast earthquake and a few days before Hurricane Irene lands, I was highly interested today in reading local news coverage. I turned to my go-to local news service, the Public Opinion of Chambersburg. I was shocked to find they had switched to a pa...
This past weekend I lost a dear friend, Trey Pennington. Trey and I first connected in the early days of Twitter. We were to meet at Extreme Business Makeovers 2009, but circumstances prevented this from happening. We postponed until the following year, but then my own ci...
Last week the remains of Hurricane Irene pushed out and Tropical Storm Lee camped over Central Pennsylvania (#cenpaflood). As a result, many homes, businesses, and roads were damaged. Among those hit hardest is Hershey Park and their zoo attraction, ZooAmerica. Too often ...
Are you as confused by Facebook as me? I’m not entirely sure on their usability and strategy for the recent changes, but I thought it’d be a good time to break down some of the changes.
Groups
Before fan pages, Facebook had personal profiles and later introduced gro...
Measuring the traffic and goals on your website is vital to knowing if your efforts are working. By integrating Google Analytics, you can easily see what traffic is reaching your site and what they are doing once there.
Google Webmaster tools is related, but different, in it’s purpose. Google Webmaster Tools will reveal what people searched to reach your site, help you create goals and track your progress. While multiple people can have access to viewing or administrating Analytics, you can specify which people can see the goals from Webmaster tools.
To enable the integration, follow these quick steps:
Get started learning more about Google Webmaster Tools in the Help Center, or Google Analytics Conversion University.
How does your business coordinate with others internally or remote workers and virtual assistants? Sharing calendars within your organization, contacts, and documents are just the beginnings of what your business may need. While the corporate world may look to M...
Google Currents is a new way to make the content of your website mobile-optimized, along with plenty of other social media goodies. Learn how to create your Google Currents now:
Visit this link to get started: Google Producer
To view Google Currents, you’ll need to install the app on either your iOS or Android device. I’d be grateful if you added me to your reading list there:
What tools do you use in managing your work, family, and personal calendars? I’ve assembled a few of my favorite tools, both software and web-based.
Google Calendar
My favorite calendar tool is web-based. I prefer this tied to either a Gmail or Google Apps accou...
I’ve had a greater need for project management tools and apps as my business expands. Today’s round-up of tools are my primary ways for managing various projects, processes, and tools.
Things
Designed to follow the “Getting Things Done” approach but not sponsored by...
When brainstorming and planning, I find inspiration in a variety of ways. Whether tools, environment, or just being around other creative and inspirational people, I take a few actions to keep me on track.
Fantasy
When I’m really stumped on inspiration, ...
During the Christmas season, my absolute favorite thing is that the world slows down. News grows quiet; all the rush of shopping and baking gives way to our own “Silent Night”. When the visiting and Christmas Eve services are done, it’s time to just take a moment. Ther...
I love the start of a new year. I also love starting new things. Just… finishing them can be a challenge for me. At this time of year we have our minds set on a fresh start, a new beginning, or a clean slate from last year and have resolved to make changes that we bel...
To get the most focus and value out of Google Plus, organize your circles. The same could be said of Facebook and Twitter lists as well. There are a few approaches to what works best for you, but I’ll share how I get the best use.
Create one circle encompassing y...
This morning Apple announced three new tools for educational users: iBooks Author, iTunesU app, and iBooks 2. iBooks Author is in the OS X App Store now, so I did a quick review:
Have you listed your business on Google+ Local yet? Doing so can help people in your region searching for the products and services you have to offer. Previously we looked at how to get listed in Google Places or rate and review businesses with Google HotPot, but now Googl...
Have you ever wanted to set different levels of access for Facebook Page Admins? You now can give varying levels of permission to administrators, as Facebook explains. This is something the Facebook community has pleaded for years to finally receive, but in the end it’s q...
When you are planning out your social media routines, it is helpful to be able to schedule updates on Facebook. Previously this could only be accomplished with 3rd party tools like Buffer App and Hootsuite and was limited to status updated. Facebook has now given page administrators the ability to share status, photos, videos, and links whenever it suits them. Learn how:
Facebook has launched their own app area, AppCenter. While finding a directory of apps in Facebook is nothing new, the layout and ease of finding apps that work on mobile is new.
You can navigate through the different options by categories, viewing what friends are using, or by mobile vs. computer browser experiences. Once you’ve selected an app, you have a few additional options on your experience with that app.
From the individual app you can block seeing it ever, add it, or even get a prompt to install the stand-alone app on your mobile device if it exists yet.
Google+ Events enable Google users to create an invite that reaches attendees Gmail inbox and can be easily added to their Google Calendar. The integration across the Google platforms will simplify event planning. To create an event, go to Google+ and select the Event icon i...
Hootsuite can now integrate with Google+ Business Pages. This will delight small business owners especially, as monitoring Facebook, Twitter, LinkedIn, and other social networks in one place will be simplified. To add Google+ to Hootsuite, begin by clicking on your profile...
Facebook tweaked the events app to now include repeat events. Thankfully they did not eliminate some of the work of inviting others. This should be helpful enough to merely copy the details of the event but not to the point where spammers can get much help entering all the guest names in. This seems like a decent update.
Create an event. In the top right corner of the published event, select repeat event.
What are Google+ Communities?
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According to Google: Google+ Communities are:
“With Google+ Communities there’s now a gathering place for your passions, including:
Public or private membership to support all kinds of groups—from topics and in...
What do you do with all those business cards you’ve collected at networking events? I used to just pile them all up in my rolodex and occasionally organize them. On rare occasions I’d actually contact the person.
That all changed when I added a few apps to my phone. Now...
Have you ever wanted to post something quickly to your WordPress website while on the go? WordPress has a good mobile app available on most mobile operating systems.
It may not be ideal for writing lengthy posts unless on a tablet with a keyboard, but is decent at posting pictures, or writing drafts of topics. I also expect more adoption of the mobile app as WordPress 3.6 integrated more post_formats like photo, status update, etc. See Matt Mullenweg’s site for an example of how his posts are formatted, including galleries, photos, and status updates.
Update WordPress from your iOS device
Click on the images below for a walk-through of using WordPress from an iPhone
Did you notice that Facebook recently enabled mobile sharing to now include pages, groups, and friends timelines? I stumbled upon this rather accidentally. Click share on your Facebook mobile app and see what your options are.
WordPress 3.7 is in development including much requested features and fast on the heels of the 3.6 release. There are some great changes in store for WordPress users soon, but most will not be visible changes for website visitors.
Primary changes include:
Automatic up...
There are a few factors that help your website get found locally by search engines, starting with website code. It is important to ensure these elements are included in the code of your website so that the search engines know that your business serves a specific region and ...
I’ve been a LinkedIn member since September 18, 2007 and am just now loving LinkedIn for networking. When I first joined LinkedIn, I wasn’t very active. At that time, I viewed LinkedIn like many do – as a job board. I set up my profile, but never used it to network with o...