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A Smart Bear

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Articles from A Smart Bear

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(c) 2007-2026 Jason Cohen
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davewiner/blogroll
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A Smart Bear
• Jason Cohen

Ho Rudolph

Ho Rudolph
Ho Rudolph

Rudolph claps back.

A Smart Bear
• Jason Cohen

Why I don't like the LTV metric (LifeTime Value)

Why I don't like the LTV metric (LifeTime Value)
Why I don't like the LTV metric (LifeTime Value)

The LTV metric overcomplicates and misleads. Learn why you should use other SaaS metrics instead.

A Smart Bear
• Jason Cohen

COC: A new metric for measuring cancellations in SaaS business models

COC: A new metric for measuring cancellations in SaaS business models
COC: A new metric for measuring cancellations in SaaS business models

Introducing COC: The true cost of cancellations in a scaling SaaS business.

A Smart Bear
• Jason Cohen

Which is better: Many customers at low price-point or few at high price?

Which is better: Many customers at low price-point or few at high price?
Which is better: Many customers at low price-point or few at high price?

Which is better: Two companies have the same revenue, one from a few large customers and the other from many little customers

A Smart Bear
• Jason Cohen

Hiring Employee #1

Hiring Employee #1
Hiring Employee #1

If you want another pair of hands to screw things up, how do you acquire resumes, pair them down, and identify someone who is going to work well in your company?

A Smart Bear
• Jason Cohen

Ballad of The Lean Startup

Ballad of The Lean Startup
Ballad of The Lean Startup

An ode to validated learning.

A Smart Bear
• Jason Cohen

If you build it, they won't come, unless…

If you build it, they won't come, unless…
If you build it, they won't come, unless…

A/B tests and accumulating Twitter followers is not a marketing strategy, just as "we'll use salt and cheese" isn't a recipe.

A Smart Bear
• Jason Cohen

Real Unfair Advantages

Real Unfair Advantages
Real Unfair Advantages

It's not a question of if someone copies your business idea, it's when.

A Smart Bear
• Jason Cohen

Telling the 800-lb Gorilla to Shove it up his Ass

Telling the 800-lb Gorilla to Shove it up his Ass
Telling the 800-lb Gorilla to Shove it up his Ass

You worry about competition from the big, brand-name, deep-pocketed company. But there are better things to worry about and ways to avoid running into gorillas in the first place.

A Smart Bear
• Jason Cohen

Enough with the "expert" guilt

Enough with the "expert" guilt
Enough with the "expert" guilt

Tired of being told you need "10,000 hours" before you can call yourself an "expert," and maybe become a "success?" Maybe you don't.

A Smart Bear
• Jason Cohen

Put down the compiler until you learn why they're not buying

Put down the compiler until you learn why they're not buying
Put down the compiler until you learn why they're not buying

Technical founders, step away from the code. Gather insights from non-buyers, rather than just adding more features.

A Smart Bear
• Jason Cohen

Letters to Joel Spolsky

Letters to Joel Spolsky
Letters to Joel Spolsky

I regret to inform you…

A Smart Bear
• Jason Cohen

Your idea sucks, now go do it anyway

Your idea sucks, now go do it anyway
Your idea sucks, now go do it anyway

Your idea probably sucks, and it doesn't matter because your business will probably turn out to be something completely different.

A Smart Bear
• Jason Cohen

Breaking the Rules

Breaking the Rules
Breaking the Rules

When you know the rules, then you can break the rules.

A Smart Bear
• Jason Cohen

Limiting Options

Limiting Options
Limiting Options

The winning strategy in Othello is to minimize your opponent's options, rather than maximizing your own. The same principle applies to competitive strategy.

A Smart Bear
• Jason Cohen

The "Opposite Test"

The "Opposite Test"
The "Opposite Test"

Elevate your product marketing: Use the Opposite Test to avoid generic bullet points and craft compelling, unique features.