SMS or Text Message Marketing is a huge part of successful mobile marketing strategy.
Are you using SMS marketing in your business? Here are a few ideas how it could help you:
Announcements – do you have sales and promotional events you’d like to spread the word about?...
Hootsuite is a powerful social media management system for various members of your organization. Last week we looked at how to set up Hootsuite Pro. Today we’ll extend our options in Hootsuite to share within our business.
By creating teams within your organization, y...
(or Why your family member or the kid next door can’t do it all for you)
I absolutely love helping business owners develop their own websites. However, I don’t love when I come across acquaintances websites that are lacking a few fundamental settings.
I’ve been asked,...
Have you ever done a Google search for the name of your business? Were you surprised to find your business listed on all sorts of websites that you’ve never had anything to do with? These listings are referred to as citations:
Citations are defined as “mentions” of yo...
Just a “heads up” that Facebook, Google+, Picasa, Youtube, and Pinterest all have major layout changes in store. Picasa has now merged into your Google+ personal profile photos. The other changes can be requested at:
Have you looked at your website lately on a few different types of mobile devices? How does it look on Apple, Android, Windows, and Blackberry smartphones? How does it look on tablets? And now, how does it look on different browsers, screen sizes, and platforms of laptops an...
Have you ever wanted an easier way to schedule your Facebook updates than the default option Facebook provides? I use a mix of tools for this for different purposes, but am growing to love Post Planner. With Post Planner, you can update your personal profile, a page, or eve...
Reviews online can make or break your business for new customers. The more positive reviews that you have, the more likely you are to get new customers.
Often customers that have either an overwhelming amazing experience or, more often, a terrible experience that may or may...
WordPress 3.6 is approximately 1.5 months away; it’s due to ship April 29th. Here’s a peak at what’s to come.
Revisions
At the bottom of every post revision, you’ll see auto-saves of previous drafts. In WordPress 3.6, you’ll be able to compare each change.
...
Local SEO involves adding snippets of code to your website so that when people search for something in your region, your business should be discovered. If my pipes burst, I don’t want to see the highest ranking plumber of all time, I want to see the plumbers in my town that...
Has anyone ever told you that it takes too much time to network? I overheard someone stating that just after telling me all the places they advertise their business. I was shocked. How could they be willing to spend money and take time to hang fliers around town yet not be ...
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Last week a friend asked me, “Samsung or iPhone”? The question wasn’t really about what Android phone, but about which of the top 2 smartphones he should buy. On March 15 2013, Samsung held a launch event for the Galaxy S4 that left me suggesting to my friend iP...
Search engine optimization is important for local small business. With it, you can stand out when potential customers are searching for what you have to offer. By claiming your listings and including data on your website for search engines to know exactly where you are loca...
LinkedIn Channels are a new addition to the news area of LinkedIn, known as LinkedIn Today. Essentially, it is a list of curated topics (up to 20) that LinkedIn members can follow.
While it may not be breaking news, it will likely be more on point for recent information in your industry. You can subscribe to LinkedIn Channels at http://www.linkedin.com/today/channels.
Once subscribed, view http://www.linkedin.com/today to see news that you’ve subscribed to.
To make use of channels, visit your LinkedIn Today view on a regular basis. Find articles here that are interesting to reshare or send specifically to those that would benefit most with that information.
If you are already a Pulse app user, you may notice the layout is slightly familiar. Pulse was acquired recently by LinkedIn. The tiled layout of articles is much like the Pulse app.
Do you want to switch from Tumblr to WordPress and keep all your content? With the news that Yahoo is buying Tumblr, many people are starting to move to WordPress.
The news of Yahoo’s acquire means that for those using Tumblr as their main website, it’s time to move. When Yahoo acquired news app Summly, it quickly shuttered the app and rolled its features into Yahoo’s news system. I would expect Tumblr to be rolled in, despite Marissa Mayer’s promise to not screw this up.
We’ve seen the new features coming to WordPress that make it as easy to draft multimedia posts, and the importing features work well. What are you waiting for? Get moving!
http://youtu.be/aLnmc4Uc63M
Do you need a simple project management system for coordinating with your clients and remote team members? I have been using Basecamp for several years to help me collaborate with clients and manage phases of project completion.
Basecamp offers many advanced features, yet keeps its simple layout and design. Take a tour of Basecamp now:https://www.youtube.com/watch?v=kSaECRLUEi4
I was standing in line scanning Facebook on my iPhone. A page that I really enjoy shared a link to an article they just published about the overhaul on making their website mobile responsive. OOOOhhhh shiny! To read said article, I clicked on the link, launching me into t...
SEO is forever changing. People figure out the factors that help our content show up in Google or other search engines, and make more content that ranks for those factors. It’s a cat and mouse game. While we aim to be discovered and reach our ideal audience, the search en...
When you meet new people in a business environment, do you dive right in close a sale? While at networking events, do you only talk about yourself and what you offer? Do you avoid attending “networking” events out of fear or based on poor previous results? Have you shared...
Mobile marketing is growing rapidly for small business owners. Are you keeping pace with how your customers are already using mobile devices to find the products and services that you offer? Are you missing out on opportunities because you aren’t mobile ready?
Here’s a qui...
As many as 70% of Facebook users follow local businesses, and 78% of users are browsing via their mobile phones. With those stats, it is absolutely important that your business incorporate mobile marketing with Facebook.
Your Small Business Facebook Page On Mobile
Ha...
Have you noticed the way your content looks when it is shared on Google+, Facebook, Twitter, and Pinterest? It is important that you optimize your website for social media sharing.
Each platform can detect what type of content you are sharing and lay it out uniquely on the...
More big changes are coming to WordPress 3.8 and are focused around the administration dashboard. The latest list of features was announced at the contributor blog. The main changes to know about are:
An overhaul to the administration interface
Easier widgets layout...
Have you ever wanted to show a series of specific tweets on your website? Twitter has introduced custom timelines to do just that via it’s Tweetdeck dashboard.
www.youtube.com
– YouTube
Enjoy the videos and music you love, upload original content, and share it a...
For local small business owners, location-based marketing allows you to reach your target audience within your community. Before all other attempts at reaching your local audience, be sure to review Get Started with Mobile Marketing – Part 1, in which we looked at why...
Facebook is forever changing, and introducing Graph Search is no exception. The question is – how can Graph Search help my business?
What is Facebook Graph Search?
What you’ll soon experience on the laptop/desktop browser experience of Facebook is that the logo area...
After a day of teaching or programming, I need to shift gears and use a different part of my brain. It is helpful to inspire creativity, process how the workday went, and enjoy other parts of life.
I am blogging along with my students to demonstrate how to use the block...
Have you ever found yourself stumped in WordPress, or having a hard time giving clients a crash course in how to use their WordPress website? I have faced that challenge a few times and usually meet via Skype or in person to help them get started initially. However, if they are busy adding content to their site at 2am and get stumped, I won’t be available. For that, I love using Video Tutorials by WP101.
I love that as a developer, I can include this into my clients websites. I also can add in my own videos or remove unnecessary videos from clients sites (like how to change themes!). Check them out. So far, this plugin has helped many clients figure out how to use their WordPress websites easily via video tutorials.
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