Not to bury my point: contextual is the normal, good, fair, effective type of advertising. Targeted is the creepy, resource intensive, privacy invading, and, (?!?!?!!) not particularly effective type of advertising. We’ll get there. A billboard is contextual advertising. You’re driving on the highway and are told there is a McDonalds in 7 miles. The […]
Chris Coyier
• Chris Coyier