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Seth Godin's Blog on marketing, tribes and respect

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Seth's Blog
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Generous collusion

The professionals you have the most in common with may be your competition. They wrestle with similar problems and have similar goals. And you can offer value by sharing what you’ve learned and what you know–and that value will often be reciprocated. I met Tom Rielly when was running PlanetOut in the 1990s. About forty […]

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Goal clarity and the Hawking index

What’s this idea (book, meme, song, TV show, marketing campaign) for? Perhaps you want to reach the largest number of people. Or make the most sales. Or generate the most word of mouth. Or be notorious. Or change part of the culture. Or get good reviews. Or have people actually finish your book. You might […]

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The Builder’s Creed

A hundred and fifteen years ago, Christian Larson wrote one of the first popular self-help manifestos. The Optimist’s Creed argued that it was a choice, and a useful promise. Not to promise the world, or the boss, or the market. To promise ourselves. Optimism is not a mood. It’s a discipline. Last week, Reid Hoffman reminded […]

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Facts and feelings

The world is like this and therefore I feel like that. That seems right. It’s raining, so I’m sad. The person cut me off in traffic and so I’m angry. Ford makes better cars, so I like them more than Chevys. Occasionally, this cause and effect is what happens. But more often, it goes in […]

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The urgency paradox

The more often we succumb to the urgency of the moment, the more urgency we create. The next minute is probably not the last minute, but when we treat it this way, it will be soon followed by another last minute.

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Freedom

Freedom is responsibility with a sexier name. 250 years in, democracy still matters. Click to upvote the ones that resonate and please share.

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Operator error

“I blame myself.” Said no one, ever. At least not the consumers I know. When a careless woodworker loses a digit on a table saw, they almost certainly blame the design and instructions of the device, not their lack of care. On a less gruesome note, the user who fails to read the website before […]

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Left unsaid

It’s difficult to ride a bicycle in the pitch darkness. We need to see where we’re going to avoid obstacles. And it’s hard to maintain our balance. When we choose to avoid the conversations that make us uncomfortable, we’re pedaling in the dark. Talk about it. Turn on the lights.

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Can you believe it?

The standards have changed a lot in the last few millennia: The big man said it. The book said it. The newspaper said it. I saw a photo. I saw it on TV. I read it on the internet. That’s what the AI said. There has always been room for doubt. But the last century […]

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Fancy food update

Everybody eats. And, now and then, it’s fun to find something better. In the scheme of things, fancy foods are a bargain, a chance to have the best in the world for a few dollars. Here are some persistent (and new) favorites. For those outside the US, I hope you can find even better local […]