Leveraging strengths -- not "fixing weaknesses" -- is how to win. Better when differentiated. Best when durable. Here's how to create leverage.

Fast, or Best? Choose your decision-making goal wisely, especially if you're a natural perfectionist.

This simple method positions your product to be more valuable, especially against competitors who aim to disrupt you, or you them.

Everything about a startup changes over time. The few things that don't, are its essence. The voyage is meaningless, unless you decide what those things are.

This fresh take on "Willingness-to-Pay" analyzes three types of customer motivation, leading to superior strategies for growth that also better the world.

No you can't "have it all." You can have two things, but not three.

A business always takes more money than you expect, even when you take this fact into account. Here's why.

A startup is a crucible -- a fiery place that tests your limits, not by probing them but by violently exceeding them, all of the time. It's worth it.

You can charge much more than you think, if you reposition your value-proposition. Here's how.

Are you crying in the shower because you can't handle it anymore? Beyond Impostor Syndrome: Complete melt-down? Well, at least you're in good company.

Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.

Decisions should usually be made quickly, to accelerate action and learning. But sometimes it really is smarter to take your time. Here's how to decide.

Pricing is inextricably linked to brand, product, and purchasing decisions. It cannot be "figured out later," because it determines your business model today.

We dramatically, repeatedly fail to predict the future. Does that mean "strategy" is senseless? No, it means you need these techniques to navigate a volatile world.

What creates a fulfilling existence? Exploration leads to a framework I've used for years for myself and the people around me. I hope it helps you too.

A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.

The vaunted "single-threaded, ordered list" confuses "prioritization" with "work-planning," and forces comparisons of the un-comparable. Here's the solution.

This complete work-prioritization framework builds on the simplistic "Rocks, Pebbles, Sand" analogy, adding the details you need in the real world.

Binstack is a technique for selecting the "single most impactful" solution when there are multiple, incomparable dimensions to evaluate.

Traditional rubrics fail to reveal the best answers, or how to explain those answers to others. After explaining why, the following system solves both failures.

We invented this strategic exercise at WP Engine -- engaging both Marketing and Product, generating actions for both sides that make products more desirable and competitive.

Meetings are most productive when we create something that none of us could have created alone. Here are several ways to use meeting time wisely.

Industries commoditize over time, delivering similar products at similar prices resulting in low profit. Moats are the antidote; your strategy must create some.

According to the internet, being a Product Manager is impossible. Can you ever measure up? No. But don't worry, there's a better answer.

This admonition recurs in myriad books, frameworks, and topics, across decades of time. When something is so consistent, it must be wisdom.

We know, "no idea is a bad idea," but brainstorming is often unsuccessful. These prompts actually work. They could even lead to a unique business model.

Even Facebook and Slack did not grow "exponentially," as frequently described. Here is the correct model that you can use to understand and affect growth.

A lesson all pilots know: How you must use multiple dials, employing different sources of energy, to report identical data, because some of it is always lying.

A simple, decentralized, scalable, constant-memory mechanism for independent replicas to record events in time, preserving the "happened-before" relation in almost all cases.

What if your tech company has peaked? Is relentless growth the only path, or is it time to redefine your true impact on the world?