Doubt you can move Bluesky out of its current track, the direction they seem to take is to expand their lexicon to all kinds of usage (blogs, instagram clones, livestreaming, even federated code repositories etc) this link gives an overview of the current diversity being built in the open ecosystem
overview of shared data types here :
https://atstore.fyi/apps/lexiconsBut that being said, the community is very open, its easy to build uppon and even to diverge from the current protocol akin to what https://standard.site is doing