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Jason Fried

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Apple Vision Pro POV

The thing that excites me most about the Apple Vision Pro is the ability to capture someone's point of view.General purpose vision tracking at this scale and resolution, in a consumer device, is entirely new thing. And I think it has the potential to alter the course of th...

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Swimming the center or the edge

Imagine a vast swimming pool 25 miles long, 50 miles wide, and 25 feet deep. Swimming this pool is akin to running a business. And how you swim this pool is akin to how you run the business.Everyone starts at the beginning, but you decide how close to the center or the edg...

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To make

I've consulted. I've done client work. I've advised. I've served on boards. I've invested. I've written books. I've spoken on the circuit. I've blogged for years.I have to say, I've found no greater professional joy than working with a tight group of people to ship and sup...

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Cars and business

I’m going to draw a parallel that isn’t quite straight, but it’s close enough.It’s between old (analog) cars and new (digital) cars, simple (analog) businesses and complicated (digital) businesses.Lately I’ve been driving two distinctly different cars. One from 1970, and t...

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Live with it for a while

In the course of building products, you'll likely experience moments when you're unsure of a certain screen, flow, condition, label, idea, whatever.Maybe this button doesn't feel right. Or the name of this feature feels unresolved. Or some color is jarring, but kind of int...

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Commodities, generics, and software

Once a product category proves popular, it's common for more companies to enter the market. Eventually, many options appear that are essentially mostly the same. Now we've got something that quacks like a commodity.Once we've got a commodity, generics eventually follow. De...

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Heard Something, Read Something, Saw Something [#16]

Hey there!Here’s the 16th installment of my popular Heard Something, Read Something, Saw Something series.So, what do we have this time...Heard SomethingLately I've been enjoying listening to discussions about free will. Do we have it? If so, how much? Always? Sometimes? N...

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Look back less

I have a theory.One of the reasons companies have a hard time moving forward is because they've tangled themselves in the near past. Eyes aimed backwards rather than ahead, staring at the dark, feet in their own concrete.They've trapped themselves looking for certainty whe...