When to prioritize individual autonomy, and when to standardize for global optimization.

People love to say that getting "1% better per day" makes you 37x better after a year, but this obviously makes no sense. But 2x better is possible.

It's lazy writing. It's boring and undifferentiated. Say something meaningful, specific, evocative, so your website wins, and you can be proud of it.

"You're so lucky." That's true. There's also decades of sacrifice, emotional turmoil, long hours, perseverance. So… is it lucky?

Dozens of founders have used this technique to transform the cash-flow of their businesses. Now it's your turn.

Procrastination can be a useful tool. You can't do everything. So don't.

I remember "disruptive" when it was called a "paradigm shift." You should be worrying more about making something people want to buy, and less about disrupting everything.

Resolve decision-making conflicts by selecting the right approach: Make a bold choice, synthesize a new solution, or find the balance.

We're told "be yourself" to seek happiness and success. But what if "being yourself" also means striving to become better? What is "yourself?"

On average, you're halfway to your final destination. How, then, do we not only double from here, but 10x?

Is it good to be "first?" It seems so -- what's the point of being a copycat? While "first" sounds impressive, in reality it's often not an advantage.

Stop talking past each other. Translate between the three "languages" of customer desires, product features, and business goals.

Software doesn't scale through architecture and automation alone. New, more difficult problems appear that didn't exist before, causing new downstream consequences.

Is "customer service" a genuine service? Or is it a shield so that most people at your company never have to speak to one of those pesky customers?

A simple workshop that evaluates new business ideas relative to your existing strengths -- the key to expanding without overreaching.

Luck always plays a role in startups, but there are ways to better capture upside and mitigate downside.

Even at wildly successful startups, the first few years are gut-wrenching, uncertain, on the brink of collapse, where pessimism is realism, and yet optimism is required.

In America we're trained that all copying is bad; of course plagiarism is, but perhaps we're throwing the baby out with the bathwater.

How to tell the difference between a truly great startup idea, and people saying "Sure, sounds good" when they really mean "No, I'm not buying."

Why do startups typically fail? It turns out that "avoiding those things" is already a plan for success.

Artists say all colors are a mixture of red, yellow, and blue. But physics and TV screens and printers disagree. How does color really work?

How do you know when to stop, versus when to push through? You don't, not even in hindsight. But these guiding questions can help.

We humans are terrible at discerning patterns from randomness, and in marketing data we unwittingly find "insights" that are actually noise. Here's how to fix that.

The typical dynamics between startups and incumbents do not apply in AI as they did in previous technology revolutions like mobile and the internet. Ignore this at your peril.

A startup can beat a large, successful incumbent, if it does things the incumbent can not or will not do. Here are those things.

A/B testing tools often lie about whether something is "statistically significant." Here's an extremely simple, mathematically sound formula to compute it for yourself.

It's easy to explain why any given business will fail. So what? But neither is it wise to totally ignore the critics.

Why "expected value" doesn't work; here's a better framework for making long-term investments in your career, startup, and life.

What if your company could have only one single advantage over the competition? This exercise will make your positioning and strategy stronger.

Some things appear to be mistakes, but in fact should be celebrated as the expected outcomes of great decisions.