I absolutely love GitHub Actions and have been using them more and more for several purposes. As I’ve seen on some of the GitHub repositories I’ve been looking

The WordPress ecosystem is very good at talking to each other. We do so on platforms like the official WordPress Slack, Post Status, Twitter, and many other pla

The simple things make life easy. One of them is WhatsApp. And more specifically: customer service through WhatsApp. I love it when companies

After my blog post about healthy GitHub repositories, I learned that many people didn’t know how to create .github repositories and what you can do with those.

As a result of investing in a fair few companies and getting a lot more requests to invest, I look at GitHub repositories a lot. I often run into GitHub reposit

For years, plugin developers have been looking for ways to demo their plugins to users. Users don’t read readme.txt files or plugin pages on WordPress.org. They

Last Friday (June 23rd 2023) we had Marieke‘s goodbye party from Yoast. With that, we’ve both completely stepped out at both Yoast and Newfold Digital, and can

Dealing with security issues for your WordPress plugin can be hard and even a bit scary, certainly when it’s happening to you for the first time. In this post I

I had a need for complex routing of notification messages in Gravity Forms. The email could, depending on a dropdown field, go to some 50-60 different recipient

The WordPress’ admin UI needs to be drastically improved. It should be improved not just for WordPress core itself, but it should implement a simple and clearly

I’ve been playing a lot with Schema and Social images recently and one thing has become clear: we need better naming of these images and we should probably impr

I wrote about crawl optimization last week, mostly about getting stuff that you don’t want crawled to not be crawled. There’s more to say about that, and I will

Search engines rely on spiders / bots to crawl the web and find (new) content. Every time they find a URL, they crawl it and if it’s interesting to them, they’l

There’s no more denying it: if you look at W3Techs CMS market share numbers, WordPress’ market share is shrinking, losing 0.4% market share since February. I do

At the end of this month, I will transition to a different role at Yoast. No, I will not leave Yoast. But, I am going to pursue some other dreams outside of Yoa

Is Elementor the secret behind WordPress’ growth in the last years? We know from my CMS market share analysis that WordPress has been growing fast. Could it be

Today we announced that Yoast will join Newfold Digital. Marieke and myself, as well as Omar, Chaya and Thijs have sold our shares. We will, however, all remain

MacOS has great built-in screenshot functionality. The problem is that, by default, it saves screenshots to your Desktop, which in my case turned my Desktop int

One of the biggest long-term trust problems of the web is reliably figuring out who published something first. Who was first has deep implications for ownership

This post explains how to get the week number in your Mac’s menu bar. Simple enough, right? At some point, as you start planning ahead in basically anything, yo

I love CloudFlare. It makes websites lots faster. One of the things it does is change PNG files to WebP automatically when your browser (f.i. Google Chrome) sup

Google announced a few days ago that they would change the way rel="nofollow" works for them. They would start treating nofollow as a “hint” instead of a

At the end of April, beginning of May, 2019, Marieke and I visited Peru with our kids. The main reason for going to Peru was to attend the wedding of two of our

I’m going to step away from my role as Marketing Lead. I consider this mostly a personal failure, both in correctly setting and getting expectations and in fitt

I’ve had the question a few times now of what I’ve been up to since I got appointed lead marketing for WordPress. The first few weeks have been busy, but very i

Today we’ve announced that Marieke is the new CEO at Yoast, and I’m stepping down. With me recently stepping up as Marketing & Communications Lead for WordPress

Last week I was appointed Marketing & Communications Lead of WordPress. I think WordPress is one of the most essential platforms on the web and I’m really proud

> “Computing is too important to be left to men.”

Matt blogged, in response to a question asked at WordCamp US: what does

I just came back from WordCamp US in Nashville, which was awesome. In this post I want to address some of the questions I’ve had a couple of times. So here we g