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Machine Society

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Cyberpunk non-fiction: artificial intelligence, AI glasses, spatial computing, augmented reality, virtual reality, synthetic media, extended reality, mixed reality and the future of work.

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Black traffic: the corporate sabotage technique you've never heard of

Black traffic: the corporate sabotage technique you've never heard of

AI-driven online disinformation methods designed to create fear and mistrust were perfected by nation-states. Now, they're coming to the business world.

Machine Society
Text • Mike Elgan

Black traffic: the corporate sabotage technique you've never heard of

AI-driven online disinformation methods designed to create fear and mistrust were perfected by nation-states. Now, they're coming to the business world.

Machine Society
Text • Mike Elgan

The short and disastrous history of AI content

The short and disastrous history of AI content

Why do media and marketing companies keep falling for the delusion that replacing creative people with AI results in something better?

Machine Society
Text • Mike Elgan

The short and disastrous history of AI content

Why do media and marketing companies keep falling for the delusion that replacing creative people with AI results in something better?

Machine Society
Text • Mike Elgan

When the boss is AI

When the boss is AI

First we used software. Then software started using software. And now software can use us.

Machine Society
Text • Mike Elgan

When the boss is AI

First we used software. Then software started using software. And now software can use us.

Machine Society
Text • Mike Elgan

New Attachment Economy hardware lives on your desk

The desktop robots are coming, and they want more than just your attention.

Machine Society
Text • Mike Elgan

New Attachment Economy hardware lives on your desk

The desktop robots are coming, and they want more than just your attention.