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Joost de Valk - internet entrepreneur, Group Head of AI & Growth at Your.Online, founder of Yoast

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• Joost de Valk

Building an Autonomous Feedback Agent

What if your users could submit a bug report and have a pull request ready for review before you’ve even seen the ticket? That’s what we built for Rondo Club, a

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• Joost de Valk

Great minds think alike? My WordPress take on Markdown for Agents

Today, Cloudflare announced Markdown for Agents, a feature that automatically converts HTML to markdown at the edge when AI agents request it. Reading their ann

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• Joost de Valk

The silence is deafening: Google’s “agentic” future leaves the WordPress economy behind

Google just announced a massive shift in how the internet shops, and the biggest platform on the web wasn’t even in the room.

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• Joost de Valk

The Tailwind paradox: the high price of “enough”

The news hit the developer community like a cold bucket of water. Adam Wathan, the creator of Tailwind CSS, recently announced that he had to lay off 75% of his

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From installation to integration: Making plugins “agent-ready”

In my last post, I discussed why a design system is the “visual rail” AI needs. But the “Architect” I’ve been describing doesn’t just care about how a site look

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Vibe coding is a trap: why WordPress needs a design system now

In my last post, I argued that WordPress needs to become a “Base AI”: a structured foundation that AI can understand and build upon. Before that, I wrote about

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The generalization tax: why WordPress is still the smart architectural base

In my previous post, I discussed the demise of code copyright and mentioned what Dries referred to as the generalization tax. This had me thinking more about wh

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• Joost de Valk

The death of Code Copyright (and the rise of the Architect)

We are witnessing a strange paradox in software development. Thanks to AI code generation, more open source code is being created today than ever before. Yet, s

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• Joost de Valk

A new path forward for WordPress, and for the open web

In December, I wrote about the state of leadership in the WordPress ecosystem. I shared how too much power rests with one person, and how the lack of transparen

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• Joost de Valk

Innovation in WordPress: a look at plugin development

Recent observations have highlighted a significant surge in new plugin submissions to the WordPress repository, as noted in this post. We also know that Automat

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• Joost de Valk

The unintended consequences of making SEO “for everyone”

At Yoast, we had one mission: make SEO easier. For a long time, SEO for everyone was Yoast’s tagline, and we meant it. We helped millions of people optimize the

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Build websites like it’s 2005 (and win in 2025)

Last week was a whirlwind, first diving deep into AI and WordPress while working with the WP CLI as MCP host team at Cloudfest, then heading off to SMX Munich f

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• Joost de Valk

Redirect-By HTTP headers

One of the things one runs into when you’re doing large migrations (between domains, or within a domain) is that you run into redirects that go “wrong”. A syste

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WordPress comments, cookies and caching

This post explains how WordPress uses comment cookies and why that is detrimental to your site’s caching. It then shows you how to fix this.

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• Joost de Valk

Breaking the Status Quo

WordPress is at a crossroads, now even more clearly then when I wrote my previous post on WordPress’s roadmap. I had very much intended to leave this topic alon

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WordPress, and what should be on its roadmap

I was reading Hendrik Luehrsen’s excellent post “WordPress isn’t WordPress anymore“, and I decided I had to write more about this. I recently spoke at WordCamp

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Can I safely use AVIF or WebP share images?

AVIF and WebP are efficient image storage formats. They are smaller than their predecessors, PNG, JPG, and GIF. This leads to smaller images, which means faster

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The People Behind the Platform: How WordPress’s Community Drives its Success

By Marieke van de Rakt and Joost de Valk

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• Joost de Valk

Transparency, Contribution, and the Future of WordPress

When we sold Yoast to Newfold in 2021, I quickly learned we had been incredibly naive. While at Yoast, I hadn’t realized how many deals were made between big co

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• Joost de Valk

CMS market share June 2024 commentary

This commentary focuses on the data found in my monthly CMS market share report, which is generated automatically every month. This is the first time I’m writin

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• Joost de Valk

CMS Market share measured “right”

Today, I’m introducing a new CMS market share report on this site based on the HTTP Archive’s dataset. This report will be updated – automatically – every month

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Introducing a new plugin: Progress Planner

Ever since Marieke and I left Yoast, we’ve considered building a new WordPress product. We love working on something that people can use—something that will imp

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• Joost de Valk

A right-click / contextmenu logo popover

I always like it when I right-click a logo on a website because I need to get the logo, and the site’s designer has thought about this. If you right-click on th

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Docusign to Documenso

In my quest to move most of my SaaS services to self-hosted open-source software, I’ve taken on the next step: our document signing infrastructure. Everyone see

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HelpScout to Freescout

Everyone uses a lot of SaaS applications to manage their day-to-day business. So much that the cost of it becomes prohibitive. I’ve decided that I’m going to tr

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• Joost de Valk

Playground Blueprint Builder

I have been playing with the WordPress Playground a lot. As I did, I wanted a way to quickly make a copy of an existing site to a new Playground. It seems an id

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• Joost de Valk

Cleaning up WordPress option clutter

Note: this plugin has received a ton of updates since its inception. It’s now

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• Joost de Valk

Designing plugins to be uninstalled

I feel a particular class of plugins in the WordPress world should be more prominent. Plugins that help you do something, which you then delete when you’re done

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• Joost de Valk

Research: WordPress publications misuse tags

This post was migrated to this site in January 2025 when we took down the Fewer Tags project site.

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• Joost de Valk

Multi-currency awesomeness with EDD & Cloudflare

We’re getting ready at Emilia Projects (which is the “run our own projects part” of Emilia Capital) to sell our first plugin, the Pro version of Fewer Tags. We