Buttondown has plenty of analytics features. But you can grow your audience without them.
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An improved way to manage visibility of archived emails
A clearer hierarchy for archive settings, per-email overrides, and content-level paywalls.
Google Reader was building the wrong future
The app that taught us to directly follow our favorite creators.
The series of tubes filled with enormous amounts of mail, beneath our feet
Email can learn a lot from the rise, fall, and quiet continuation of pneumatic tubes.
Attach files to your Inbox replies
Send PDFs, images, and other files when you reply to a subscriber from your Inbox.
Even more tweaks to inbound and replies
Three clear paths for custom sending domains, each with consistent, predictable reply behavior.
Public postmortem: manually adding subscribers failed
Our public postmortem for the incident on June 14th–15th, 2026.
Lotus Notes and the dangers of starting from scratch
You either loved it, or were using it wrong.
A one-click link to your latest issue
The Modern theme's subscribe page now links straight to your most recent issue.
Public postmortem: app downtime
Our public postmortem for the incident on June 11th.
A two-column archive index for the Modern theme
Lay your Modern archive out as a grid instead of a single tall column.
Public postmortem: Broken images
Our public postmortem for the incident on June 10th, 2026.
Being weirder than AI is practicable and valuable
'Everything I know about the internet in 2026 I learned from barefoot Martians and their handmade guitars.'
Annihilating both time and space: What the telegraph gave email
The future was telegraphed.
Surveys in transactional emails
Surveys now render and record responses in your transactional emails, like your welcome email.
Public postmortem: tracked links unavailable
Our public postmortem for the incident on May 8th, 2026.
Public postmortem: custom domain tracking links unavailable and delayed analytics
Our public postmortem for the incident on June 1st, 2026.
Notes on your team members
Leave private notes on the people you've invited to your newsletter.
Compulsive curiosity, or, how I built an infinite idea machine
Most of it is taking notes in the shower and emailing strangers oddball questions, if I'm being honest.
Gift details on the subscriber portal
Gifted subscribers can now see when their gift ends, who sent it, and the note that came with it.
Portal link in the archive nav
Subscribers can now jump straight into the portal from any archive page.
First, add no friction: How micropayments lost and subscriptions won
It's one article, Michael. What could it cost, 10¢?
Filter subscribers and automations by source
Where a subscriber came from is now a first-class filter on audiences and automations.
Automations, rebuilt
One-to-many actions, a dedicated settings page, richer analytics, and previews that let you see how an automation would have performed in the past.
What email will look like in the future
On patching a 1981-era system mid-flight
Filter subscribers by bounce date and reason
Two new filters and columns for keeping tabs on bouncing subscribers — even before they're marked undeliverable.
Three features are moving behind the paywall
Metadata, transactional emails, and integrations now require a paid plan for new accounts — existing users are exempt.
Firewall changes and improvements
Attack mode, embedded fingerprinting, and denied user agents — three new ways to keep spam out of your newsletter.
Email could have been X.400 times better
X.400 said what must be possible. SMTP said what must be done.
Put your name and voice into your company newsletter
Your newsletter can make your company feel like a local small business.