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How I send and grow my newsletter without open and click tracking

Buttondown has plenty of analytics features. But you can grow your audience without them.

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An improved way to manage visibility of archived emails

A clearer hierarchy for archive settings, per-email overrides, and content-level paywalls.

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Google Reader was building the wrong future

The app that taught us to directly follow our favorite creators.

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The series of tubes filled with enormous amounts of mail, beneath our feet

Email can learn a lot from the rise, fall, and quiet continuation of pneumatic tubes.

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Attach files to your Inbox replies

Send PDFs, images, and other files when you reply to a subscriber from your Inbox.

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Even more tweaks to inbound and replies

Three clear paths for custom sending domains, each with consistent, predictable reply behavior.

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Public postmortem: manually adding subscribers failed

Our public postmortem for the incident on June 14th–15th, 2026.

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Lotus Notes and the dangers of starting from scratch

You either loved it, or were using it wrong.

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A one-click link to your latest issue

The Modern theme's subscribe page now links straight to your most recent issue.

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Public postmortem: app downtime

Our public postmortem for the incident on June 11th.

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A two-column archive index for the Modern theme

Lay your Modern archive out as a grid instead of a single tall column.

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Public postmortem: Broken images

Our public postmortem for the incident on June 10th, 2026.

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Being weirder than AI is practicable and valuable

'Everything I know about the internet in 2026 I learned from barefoot Martians and their handmade guitars.'

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Annihilating both time and space: What the telegraph gave email

The future was telegraphed.

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Surveys in transactional emails

Surveys now render and record responses in your transactional emails, like your welcome email.

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Public postmortem: tracked links unavailable

Our public postmortem for the incident on May 8th, 2026.

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Public postmortem: custom domain tracking links unavailable and delayed analytics

Our public postmortem for the incident on June 1st, 2026.

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Notes on your team members

Leave private notes on the people you've invited to your newsletter.

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Compulsive curiosity, or, how I built an infinite idea machine

Most of it is taking notes in the shower and emailing strangers oddball questions, if I'm being honest.

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Gift details on the subscriber portal

Gifted subscribers can now see when their gift ends, who sent it, and the note that came with it.

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Portal link in the archive nav

Subscribers can now jump straight into the portal from any archive page.

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First, add no friction: How micropayments lost and subscriptions won

It's one article, Michael. What could it cost, 10¢?

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Filter subscribers and automations by source

Where a subscriber came from is now a first-class filter on audiences and automations.

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Automations, rebuilt

One-to-many actions, a dedicated settings page, richer analytics, and previews that let you see how an automation would have performed in the past.

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What email will look like in the future

On patching a 1981-era system mid-flight

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Filter subscribers by bounce date and reason

Two new filters and columns for keeping tabs on bouncing subscribers — even before they're marked undeliverable.

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Three features are moving behind the paywall

Metadata, transactional emails, and integrations now require a paid plan for new accounts — existing users are exempt.

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Firewall changes and improvements

Attack mode, embedded fingerprinting, and denied user agents — three new ways to keep spam out of your newsletter.

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Email could have been X.400 times better

X.400 said what must be possible. SMTP said what must be done.

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Put your name and voice into your company newsletter

Your newsletter can make your company feel like a local small business.