In 1888, the Eastman Kodak Company rolled out a new camera and a new slogan. “You press the button, we do the rest.” To say this moment revolutionized photography would be an understatement. But this story isn’t just about Kodak. It’s about what happens when a powerful technology, originally only understood by a select few, can suddenly fit in your hand.
And then, fast-forwarding to the 90s and 00s, Kodak gradually, then suddenly, missed a similar shift that further democratized photography: the move to digital.
Tags: Kodak · photography · video

