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iA builds products for focus and flow.

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btconf 2026 speakers
Fetched

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Webdesign is 95% Typography

Reactions

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Jakob Nielsen, Time Machine?

An interview with the usability guru

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Coca-Cola and The Matrix

Signals work best if they're bold

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The Interface of a Cheeseburger

Brand = UI

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Web Design is 95% Typography

Text as UI

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Design is How it Works

Deeper beauty

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CI and CSS

Cool stuff

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Why is Simplicity Difficult?

Style is easy, ease is hard

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Internet Consulting

Or the rare art of being clear

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Usability News

The F-Pattern

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Internet Users Visit Only 6 Websites

So what?

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Usability and Branding

Webdesign is Product Design

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Usable Interface Design

Why are Computers not Flying?

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The Right-Side Column

Just Noise?

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Do We Really Need a Site Navigation?

It's not useless, but almost

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How Important is Design on the Web?

Do pretty websites work better than ugly ones?

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Find an Accountant

Startup in Japan II

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The Basics

Starting up in Japan

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What is an Idea and How Much is it Worth?

Form matters