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Buttondown's blog
Buttondown's blog — guides, tutorials, and more
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- davewiner/blogroll
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Write newsletters like an email
Write in your email app to ensure your newsletter is something you would send your friend
Esoteric API features
Two small, esoteric API features
Mail merge started on a $10,000 IBM typewriter
The first word processor invented the way we personalize email newsletters
We've removed legacy teasers
Legacy teasers are replaced by the more flexible paywall component for gating premium content.
Your email list needs an inner circle
Creating a cabinet of beta readers leads to more interesting content and engaged subscribers.
Security
We value your data and are committed to keeping it safe and secure.
Related emails linking
Link related emails from the editor
AA test
Simple AA test on index page to test end-to-end flag logic
The double opt-in story
How confirming your email subscriptions was standardized, before spam got its name.
A good publishing workflow is an escape hatch
Automate what you hate, write what you enjoy, and promote your work sustainably.
Developer marketing is show and tell
Tell them what you're going to ship. Tell them what you've shipped. Tell them what others have shipped with your tool.
Header/footer variables
Template variables in headers and footers
New analytic MRR
View monthly recurring revenue alongside your other analytics within Buttondown.
How Clive Thompson uses Buttondown to grow his linkblog's audience
OG blogger, journalist, and musician Clive Thompson uses Buttondown to share his thoughts and scale his old-school linkblog newsletter, LinkFest.
2025 pricing update
We've updated our pricing to better reflect the value we provide.
Transactional naked mode
Naked mode for transactional emails
What happens when you move your newsletter
Everything you've wondered about DKIM, SPF, sender reputation, and more.
Changes to our stack in 2025
Some recent updates to our downstream services.
Short boughs, long vintage, and email
Newsletters will continue to outlive trendy upstarts in part because email has outlasted so many already.
Classic theme comments
Comments in the classic theme
2024 (and what's next)
Lookin' backwards, lookin' forwards
Portability is optionality
Don't worry about which platforms to use as much as about how portable your data is.
Webhooks for exports
New webhook types notify you when exports are created, completed, or failed.
How James Whatley uses Buttondown to engage with his readers
James Whatley uses Buttondown to answer questions from his community and share five (or more) interesting facts he's found each week.
Free/paid content blocks
Carve out free- and paid-only blocks in your emails
Bluesky profile embeds
Embed Bluesky profiles in your Buttondown emails
One topic, for a limited time: the pop-up email newsletter
Limited edition emails are the best emails
Bluesky post embeds
Embed Bluesky posts in your Buttondown emails
Pausing your subscription
Pause your Buttondown subscription to take a break without being billed.