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404 Media is an independent media company founded by technology journalists Jason Koebler, Emanuel Maiberg, Samantha Cole, and Joseph Cox.

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Text • Jason Koebler

LARPING: How Influencers Fake Being Rich

LARPING: How Influencers Fake Being Rich

How companies are burning through their AI tokens; and the fake AI-generated flowers all over Etsy, eBay, and Amazon.

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Text • Samantha Cole

Cops Say Waymo Snitched on Teens for Allegedly Drinking and Shooting a Toy Gun

Cops Say Waymo Snitched on Teens for Allegedly Drinking and Shooting a Toy Gun

The San Mateo Police Department posted on Facebook: “Parents do you know where your teens are? Waymo does!"

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Text • Becky Ferreira

Scientists Gave Mice Cocaine. This Is What It Did to Their Brains

Scientists Gave Mice Cocaine. This Is What It Did to Their Brains

Researchers found that a single dose left persistent changes to the genomes of neurons, a discovery that could have implications for treating addiction.

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Text • Jason Koebler

Footage Shows Cop Stalking Woman He Met on a TV Set After Surveilling Her With a License Plate Reader

Footage Shows Cop Stalking Woman He Met on a TV Set After Surveilling Her With a License Plate Reader

A Florida police officer met a woman on a TV set, surveilled her for weeks, stalked her, and nearly caused a head-on collision while chasing her to pull her over.

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Text • Becky Ferreira

SOLVED: The Case of the Missing Megalodon

SOLVED: The Case of the Missing Megalodon

A short-statured human relative that lived on a lush island probably didn’t wield fire or hunt big game, but it did walk in the footsteps of dragons, according to a new study.

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Text • Samantha Cole

Behind the Blog: With Blogs Like These, Who Needs a Private Jet

Behind the Blog: With Blogs Like These, Who Needs a Private Jet

This week, we discuss the Supreme Court, the private jet, and AI on the TV.

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Text • Joseph Cox

Companies Are Throttling Employees’ AI Use Because It’s Too Expensive

Companies Are Throttling Employees’ AI Use Because It’s Too Expensive

Sources and leaks from Amazon, Adobe, Atlassian, Citi, and more show what is really happening with AI right now: companies are trying to reign in AI use as costs spiral out of control.

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Text • Joseph Cox

Podcast: The AI Tokenpocalypse Is Here

Podcast: The AI Tokenpocalypse Is Here

How companies are burning through their AI tokens; and the fake AI-generated flowers all over Etsy, eBay, and Amazon.

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Text • Becky Ferreira

Scientists Asked AI to Impersonate 112 Public Figures. What Happened Next Is a ‘Dire’ Warning

Scientists Asked AI to Impersonate 112 Public Figures. What Happened Next Is a ‘Dire’ Warning

Researchers discovered that people found AI impersonators to be more authentic, coherent, and relevant than the real politicians, raising alarm bells around the potential for public deception.

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Text • Joseph Cox

Apple ‘Hide My Email’ Vulnerability Reveals Peoples’ Real Email Addresses

Apple ‘Hide My Email’ Vulnerability Reveals Peoples’ Real Email Addresses

”Hide My Email users deserve to know that it may be possible for attackers to discover their hidden email addresses,” the person who reported the issue said.

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Text • Samantha Cole

I Have Thoughts About That Kylie Jenner Meta Glasses Ad

I Have Thoughts About That Kylie Jenner Meta Glasses Ad

Meta's new Starfire AI glasses, made in partnership with Kylie Jenner, are giving me the creeps.

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Text • Matthew Gault

County With 37 Data Centers Asks Schools to ‘Conserve Electricity’

County With 37 Data Centers Asks Schools to ‘Conserve Electricity’

Henrico County is a major hub for data centers in Virginia. Its officials said it expects a 25% rise in electricity costs next year, and advised workers to close the blinds and turn off their computers to make up for it.

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Text • Emanuel Maiberg

Scammers Sell Seeds for Exotic AI-Generated Flowers That Don’t Exist

Scammers Sell Seeds for Exotic AI-Generated Flowers That Don’t Exist

Ebay, Amazon, and Etsy are unable to stop the flood of AI-generated seed scams.

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Text • Joseph Cox

Companies Are Making Claude and Codex Talk Like Cavemen to Stop AI’s Soaring Costs

Companies Are Making Claude and Codex Talk Like Cavemen to Stop AI’s Soaring Costs

A senior OpenAI employee has contributed code to the project, simply called 'caveman.'

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Text • Jason Koebler

How I Bought a Private Jet By Selling $10 Subscriptions to 404 Media

How I Bought a Private Jet By Selling $10 Subscriptions to 404 Media

My journey inside the world of LARPing, where hustlebros pretend to be rich for TikTok.

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Text • Matthew Gault

Tidal Says It Won’t Pay Royalties for AI-Generated Music

Tidal Says It Won’t Pay Royalties for AI-Generated Music

Spotify competitor Tidal built a reputation by collaborating with musicians and focusing on audio quality. How will it handle the era of AI-generated slop?

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Text • Jason Koebler

Inside Cannes, the Advertising Industry’s Biggest Party

Inside Cannes, the Advertising Industry’s Biggest Party

Reporting from Microsoft Gardens, next to Salesforce Beach, Amazon Port, and the Canva Creative Cabana.

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Text • Becky Ferreira

Scientists Think They’ve Uncovered the 15-Million-Year-Old Origin of Laughter

Scientists Think They’ve Uncovered the 15-Million-Year-Old Origin of Laughter

Recordings of laughter from humans and other great apes suggest that the distinctive rhythm of "ha ha ha" emerged in a common ancestor that lived at least 15 million years ago.

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Text • Samantha Cole

Behind the Blog: Salesforce Beach

Behind the Blog: Salesforce Beach

This week, we discuss talking aloud to computers, Cannes, and “Engineering Creativity: Guac Is Extra."

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Text • Matthew Gault

Bodycam Shows Moment Cops Arrested a Man for Speaking Too Long at Data Center Meeting

Bodycam Shows Moment Cops Arrested a Man for Speaking Too Long at Data Center Meeting

We spoke to Darren Blanchard, the man arrested while speaking out against data centers at a community meeting. He's sharing the bodycam footage of his arrest for the first time with 404 Media.

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Text • Becky Ferreira

Vast ‘Structures’ In Space Reveal the Universe Isn't What We Thought

Vast ‘Structures’ In Space Reveal the Universe Isn't What We Thought

Physicists have discovered that the dark matter structures that scaffold the universe—known as the “cosmic web”—are far larger and more persistent than expected, challenging a core assumption about the universe.

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Text • Samantha Cole

The Trump Administration’s New Census Data Rules Are a Policy Disaster

The Trump Administration’s New Census Data Rules Are a Policy Disaster

The new policy, which forbids "noise infusion" as a technique for anonymizing data, will "handcuff" the Census Bureau and limit what information becomes public, data experts say.

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Text • Jason Koebler

Snap's AI Specs: LOL

Snap's AI Specs: LOL

Snap's AR Specs glasses are indeed very heavy, very dorky.

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Text • Joseph Cox

Podcast: If AI Is Sentient Then So Is ‘Age of Empires II

Podcast: If AI Is Sentient Then So Is ‘Age of Empires II

A surreal but compelling LLM experiment with Age of Empires II; how a Texas city sold land meant for a park to a data center company; and the Madison Square Garden hack.

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Text • Joseph Cox

How Hackers Broke into Madison Square Garden

How Hackers Broke into Madison Square Garden

Hackers stole more than 45GB of data from Madison Square Garden, including data related to “talent” and the Knicks. Clues in the data point to how the hackers got in.

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Text • Joseph Cox

The Tokenpocalypse Is Here: Companies Are Scrambling To Stop Spending So Much on AI

The Tokenpocalypse Is Here: Companies Are Scrambling To Stop Spending So Much on AI

Leaked audio from Accenture says a big source of AI token ‘chewing’ is people just converting PDFs to presentation slides.

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Text • Emanuel Maiberg

Wikipedia Cofounder Larry Sanger Banned From Site For ‘Canvassaing’

Wikipedia Cofounder Larry Sanger Banned From Site For ‘Canvassaing’

“All he has done is try to start a right-wing/conservative pressure group within Wikipedia.”

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Text • Claire Woodcock

Libraries Not Doing Pride Displays Say They ‘Shouldn’t Be Judged’

Libraries Not Doing Pride Displays Say They ‘Shouldn’t Be Judged’

Public records show dozens of libraries have self-censored to avoid attracting negative attention.

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Text • Joseph Cox

Madison Square Garden Made Dossier on Activists Who Opposed Facial Recognition

Madison Square Garden Made Dossier on Activists Who Opposed Facial Recognition

The document, titled “Facial Recognition Activists.docx,” includes specific activists’ comments about MSG's facial recognition program and tweets criticizing it.

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Text • Matthew Gault

'We Will Fight to Our Very Last Breath:' Township Leaders Vow to Fight Nuclear AI Data Center

'We Will Fight to Our Very Last Breath:' Township Leaders Vow to Fight Nuclear AI Data Center

Michigan Governor Gretchen Whitmer and a proposed nuclear weapons AI data center in Michigan have earned the ire of community leaders.