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Buttondown's blog — guides, tutorials, and more

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Configurable Firewall

New spam blocking controls with adjustable thresholds and manual review options.

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Suspicious activity detection

Quickly spot suspicious domains or IPs

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The community powered email newsletter

The best way to share community discussions is a newsletter.

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Activity filtering

Easily filter a subscriber's activity

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Automatic periodic exports

Schedule automatic data exports using time-based automation triggers.

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Expanded UTM filtering

Better tracking with expanded UTM filtering

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Pricing page faq test

Testing a new, bolder FAQ section on the pricing page

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AMP and why emails are not (and should never be) interactive.

Google tried to reinvent email. Everyone said no.

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Email ideas to build hype for your first book launch

Get more reviews, pre-orders, and sales for an upcoming release with timely newsletters to your biggest fans.

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Homepage headline test

Testing different headline variants on the index page

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Own tracking infrastructure

Our tracking infrastructure is now our own

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On hacker wordplay and fossilized poetry

The neologisms of the early internet persist because of the camaraderie of coded communication.

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A brief history of all the times email was supposed to die

Second only to the year of Linux on the desktop.

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Public postmortem: external events backlog

Our public postmortem for Incident #0016.

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Undeliverable handling

Better handling for undeliverable subscribers

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How (and why) non-technical folks should learn to use an API

Running a few quick and easy commands will help you understand how apps "talk" to each other (and impress your friends).

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Public postmortem: email timeouts

Our public postmortem for Incident #0014.

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Engagement rates column

Open and click rates in Subscribers view

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Tumblr auto-sharing

Share your emails on Tumblr automatically

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Cross-newsletter automations

Create subscribers in other newsletters via automations

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StoryOrigin founder Evan Gow on how to grow an author newsletter

Practical advice for writers to start turning readers into true fans

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RSS metadata

Add metadata to your RSS feeds

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Image export

Export images from your newsletter

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Button alignment options

New alignment options for custom buttons

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Using Typora as a custom Buttondown front-end

In this special guest post, Jon Sully shares how he uses Typora as a front-end for his newsletter.

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Homepage call-to-action test

Testing different call-to-action variants in the hero section

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Zapier v2.0

New Zapier integration with easier login flow and new subscriber management actions.

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How email came to be

Online conversations among the inventors of network mail are more fun and interesting than they have any right to be.

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Pageviews by referrer

New analytic pageviews by referrer

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Redesigned subscriber detail pane

A visual refresh of the subscriber detail view with streamlined activity feed.