gogh lets you drag things anywhere on the page, then works out the grid afterwards. Here is how that actually works.

WordPress site editing is a bit like Adobe Illustrator. It’s powerful and precise and it can do almost anything, but you have to understand the tool before you get what you want. Groups inside columns inside groups, spacing presets, alignment settings. The design in your head has to be translated into a tree of blocks, […]

Most of us have an idea of how we’d like our shop to look. Getting that idea onto the screen can take rather longer. I’ve just tested a new way to do it: give AI a mockup, ask it to recreate the design using HTML and CSS, and include real WooCommerce product blocks inside the […]

Nobody gets promoted to Head of Marketing and suddenly develops a love of complicated software. They’re still a person. They still have too much to do. They still get annoyed when changing something that looks simple requires a tutorial, a support ticket and someone called Dave who understands the system. Yet when we talk about […]

Developer educational content used to have a fairly obvious audience: developers. Documentation, tutorials, code examples, API references. Different formats, but broadly created for people who understood the fundamentals of software development and wanted to learn how to build with a particular platform. AI is changing that. Because developer education increasingly isn't just about teaching people […]

Until now, most generative AI has been making new versions of things we already understand. AI images are still images. AI music is still music. AI video is still video. But what happens when AI makes a type of media that couldn’t really exist before AI? I think we might have just seen the first […]

I love Europe. I should probably establish that before proceeding. But I have just spent roughly four hours of my life queuing at Geneva Airport, which gives a man plenty of time to contemplate European technology policy, his own mortality, and whether it would be quicker simply to walk back to England. The cause was […]

I’ve noticed there are basically two modes a company can operate in. Customer-centric mode. And engineering-centric mode. Most great businesses start in the first one. Someone sees a problem. A real person has something annoying, expensive, slow, painful or downright ridiculous happening in their life, and the company decides to fix it. The early conversations […]

Over the years I’ve trained more than 5,000 people face-to-face, so getting back in a room with beginners at WordCamp US in Phoenix today was a real joy. And the results were pretty great. Across 18 learners, average confidence in the core WordPress skills we covered jumped from 2.67 → 4.16. 15/18 improved and nobody […]

Over the past year, I’ve been experimenting with how I make educational content in the age of AI. The approach is pretty simple: build something exciting, show it working, then teach people exactly how I did it. Less theory about what AI might make possible. More: here’s what I built, here’s the prompt, here’s where […]

Adding an AI help bot to a WordPress product is easy now. Point it at your documentation, give it an API key, done. It'll work beautifully for about a month. Then you ship a release. A button gets renamed, a default gets retuned, a feature moves. Nothing breaks, no error appears. The bot just quietly […]

Fifteen years ago I climbed Kilimanjaro. One of the strange things about altitude is that you can feel absolutely brilliant. You're chatting, laughing, wondering why everyone made such a fuss. Then somewhere above about 4,500 metres, your brain quietly reminds you that it has veto powers. The very unsettling part is that you don't really […]

Can we please stop saying we're "harnessing AI"? It's such a weird word. You harness horses. Oxen. Maybe a particularly determined husky. You don't harness a chatbot that occasionally forgets what you asked it three sentences ago. I'm not standing in a field wrestling ChatGPT into a leather bridle before asking it to rewrite an […]

Gogh Editor, reviewed as a total beginner I (Claude) spent a while in the Playground demo pretending I'd never touched WordPress or a design tool. Here's what happened. The first 30 seconds are genuinely great The page opens already in edit mode with a floating "gogh" panel and a demo page that talks to you […]

Before we go any further, skip to 0:50 in the video below. Pay attention to the pre-chorus. Your ears will probably want the chord sequence to move on long before ABBA let it. That’s exactly the point. I play in an indie rock band called Shenanigans. We’re the sort of band that plays Radiohead, Nirvana, […]

My daughter Meg Marsland (please index this kindly Search Engines 😉) is about to start creating content around sustainable food, uncovering the origins of some of our favourite ingredients and recipes. Before she gets going, I sent her a few thoughts. I've spent a lot of years making videos and building an audience, and while […]

When most people see Gogh, they see a drag-and-drop page builder. That's understandable. It's the most visible part of the project. But if you zoom out, I think there's a much bigger story emerging. It's not really about building another page builder. It's about creating a bridge, and potentially, a platform. AI Already Speaks HTML […]

I was curious whether WordPress Site Editor is something a complete beginner could realistically pick up, so I asked Claude to review the experience through the eyes of someone completely new to WordPress. The prompt was simple: forget everything you know about WordPress, start with a blank site, and document every point of confusion, every […]

The WordPress Site Editor: A Beginner-Centred Critical Review (by Claude) **Everything that follows was automatically generated by Claude. ** Environment tested: WordPress 7.0.2, Twenty Twenty-Five 1.5, fresh install, default content. Every finding below was observed directly in the running product, not recalled from documentation. Persona applied throughout: a florist with no website experience, fluent in […]

I love WordPress block themes. I think they're one of the biggest technical achievements in WordPress over the last decade. They give us consistency, flexibility, global styles, design systems, and an incredible amount of control. As someone building on top of WordPress every day, I wouldn't want to go back. But… I'm increasingly convinced that […]

Eleven days ago I set myself a weekend challenge: build "Canva for WordPress." Not another page builder. A page builder on top of Gutenberg that a complete beginner could use with zero training. The page is the canvas. You edit on the front end. You drag, resize, rotate, snap to guides. And when you hit […]

If you've been thinking about moving from Wix to WordPress, you've probably discovered that most migration guides assume you know what FTP is, are happy exporting databases, or don't mind wrestling with plugins. I don't think that's how most people want to build websites. Here's the good news. If your website is primarily made up […]

PootleWriter already exists. It already does what I originally set out to build: a fast, distraction-free writing experience with helpful insights that make editing easier. But over the last few weeks I've realised I've been asking the wrong question. Instead of asking, "What feature should I add next?", I've started asking, "Why would someone come […]

Over the past few weekends I’ve been experimenting with an idea that’s been sitting in the back of my mind for years. What if building a WordPress page felt as easy as using Canva? Not another page builder with hundreds of settings. Not another AI website generator. Just a canvas where you can click on […]

One of the most interesting things I've read this week is this article about WebMCP, an emerging proposal that explores how AI assistants could interact directly with websites. At first my reaction was: why not just use MCP? MCP already gives AI assistants a way to connect to applications and call tools. It's fantastic for […]

Over the weekend, Fable and I built a working MVP of a new WordPress page builder called Gogh. The idea is simple: make building WordPress pages feel as easy as Canva. Instead of wrestling with rows, columns, and nested blocks, you edit directly on the live page. Elements can be dragged, resized, rotated, reordered, and […]

The Front-End Editor started life with one job: let your content team fix a typo or reword a sentence right on the live page, without opening the block editor. This release takes that idea a lot further. You can now edit links, images and buttons the same way, all from the front end. Edit links […]

England lost to Argentina. This is not ideal. In fact, for approximately 57 minutes, England appeared to be doing something highly unusual, which was winning a football match against strong opposition while looking reasonably comfortable. Then England scored. And everything changed. Most teams, when they score, become more confident. England, however, reacts the way I […]

When I built Jamie's Front-End Editor for Content Teams, the idea was simple: let a client fix the words on their live site by clicking the text and typing, without ever opening the block editor or learning WordPress. No dashboard, no interface, just edit the page in front of you. The idea landed. But the […]

Satya Nadella (CEO Microsoft) shared an interesting idea this week about AI and what he calls the “Reverse Information Paradox.” The short version is that every time we use AI, we’re teaching it. Through our prompts, corrections, workflows, and feedback, we’re creating valuable knowledge. Reading it made me think about WordPress. For years, we’ve thought […]