Consumer Brands Association “about as Big Ultra-Processed Food as you can get” launches a campaign[1].
“The concept of ultra-processing is an existential threat to the companies that make such products. The CBA’s all-out effort to discredit the concept is a tribute to how powerful it is.”
A good reason to remind you that “Food Facts Are Not the Answer to Fear of Foods” [2].
[1] https://www.foodpolitics.com/2025/12/https-www-foodpolitics-com-2025-12-28072/


